
1. BetUK
With so many sports betting sites in the UK to choose from, selecting the best online sprortsbook for you can be difficult. Betting.com have provided a breakdown of what we consider to be the best betting sites in the UK for 2023, along with useful information on choosing a sportsbook to suit you.
Bet £10, get £10 in free bets
18+ New Customers only. Max Win £10 Free Bet. Qualifying bets at odds 1/1 or greater. Paid as bonus token. Min 4/5 odds required. Skrill, Neteller, Paypal not eligible. BeGambleAware.org. T&Cs apply.
Bet £10 & get £30 in Free Bets
New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. T&C’s Apply.
Bet £5 Get £20 in Free Bets
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Bet £15 Get £10
New Customers Only. Qualifying bets must be placed at odds of 1/1 or greater. Max One £10 Free bet! 1/1 or Greater Paid as Bonus token with min. 4/5 odds req. Skrill, Neteller & Paypal not eligible. T&C Apply. 18+
Betting.com compiles all the UK's best betting sites in one place for you.
1. BetUK
2. Unibet
New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 50x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in. Full T&Cs apply.
3. Coral
18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. for Horse Racing valid for 7 days. Restrictions + T&Cs apply
4. bet365
5. Betfred
New 18+ UK customers. Register with CHELT40 between 09:00 on 10/03/2023 and 17:30 on 17/03/2023. Deposit, using a Debit Card, and place first bet on sports within 7 days of registering. Bet must be £10+ at Evens (2.0)+ in one bet transaction. £40 in Free Bets credited within 10 hours of bet settlement, expires 7-days after issue. First bet must be settled within 7 days of registration. Proof of I.D and address may be required. Full T&Cs apply. Full T&Cs apply.
6. SpreadEx
7. BetVictor
18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply, see below. Please gamble responsibly
8. MrRex
New players Only. Min £15 qualifying bets, stake not returned. Free bet - one time stake of £10, min odds 1.5, stake not returned. 1 X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full terms apply 18+
12. Betway
New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply.
The best betting sites in the UK in alphabetical order.
The gambling industry has embraced the internet culture and online sports betting is more popular than ever. Betting on the go is now an easy process and there are more and more options available to punters. Betting.com bring you a run down of the UK’s best betting sites to help you find the best sportsbook for you.
Rank | Betting Site Name | Sign-up Offer |
1 | bet365 | Bet £10, Get £30 Free Bets |
2 | William Hill | Bet £10, Get £30 Free Bets |
3 | Unibet | £40 Back As Bonus If First Bet Loses |
4 | BetVictor | Bet £5, Get £30 |
5 | Betfred | Get £40 in bonuses when you stake £10 |
Since launching in 2000, bet365 has firmly established itself as a major player in the betting industry, in the UK and around the world. They are a market leader in most of the services they offer. Their competitive odds, range of markets, live streaming and bet boosts provide punters with plenty of great value betting options. They are a secure and trustworthy company, meaning you can feel confident over your data and your cash. They offer straight forward deposits and withdrawals, the help section is extensive and they have 24/7 customer services. The company is very proactive in promoting responsible gambling and is committed to ensuring players gamble safely and responsibly. Their overall package puts bet365 in the top five betting sites in the UK.
William Hill is a fantastic sports betting site with very few faults. It is secure, trustworthy and provides competitive odds and good information. They have great depth to their markets across a wide range of sports and their #YourOdds feature allows you to customise your wagers. They are comfortably among the best betting sites in Britain.
A major player in sports betting across Europe, Unibet was originally founded in 1997 and launched online in 1999. Lately they have added a number of features to enhance your betting experience. Unibet is a trustworthy bookie with attractive odds, great in-play betting and excellent live streaming. They give punters a wealth of stats and information to make more informed betting picks. As well as the hugely popular sports and events Unibet cover more niche markets, often in detail. They are up there with the best in Britain.
BetVictor are an excellent bookmaker. They have a great range and depth to their sports markets, a great in-play section and have fair and attractive odds. While they provide quality across a range of sports, they are especially good in their strong areas such as golf, rugby union and football. Their customer service is excellent, both in terms of the number of contact methods available and the quality of the support provided.
Betfred are a superb online betting site, especially in their strong areas of football, rugby league and horse racing. Their real strength is promotions, especially those which are available to existing customers. The customer support is excellent and the company are constantly evolving and developing. They sit comfortably among the elite of the UK sports betting industry.
The 5 Best Betting Sites in the UK: Did you know? |
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Bet365 have a longstanding association with Stoke City whose stadium is sponsored by the Potteries based bookie. Betfred was founded on the back of a winning bet on England to win the 1966 World Cup. |
There are a huge amount of factors to take into account when rating a betting site. The sportsbooks who made the toplist at Betting.com have all proved themselves to be industry leaders in a variety of ways. Here are the factors which we take into account.
The quality of provision on mobile devices is an increasingly important factor in sports betting, with many punters wagering on the move. Top betting sites will have a speedy and user-friendly mobile app, which gives you access to everything that the desktop site has to offer.
All of the best betting sites will have additional features to enhance your betting experience. Selecting a bookmaker is a choice you must make as an individual. Some betting sites will have features which suit your wagering habits better than others and will, therefore, give you greater enjoyment and value. Some of the main features to look for are explained below:
Live betting is a growing part of the industry and is an exciting part of sports betting and is a key component to consider when selecting the best sportsbooks. The best betting sites in the UK provide a wide selection of in-play wagering opportunities. This includes live markets for all major and most minor sports, and a load of betting options, such as which team or player will win the next point or the overall match-winner.
Live streaming is great for in-play bettors, but it can also be useful for punters who bet in the pre-event markets. A comprehensive streaming service is a major plus for any betting site and is something to look out for.
Cash out feature is where a bettor can settle a wager before the event is finished to achieve a win or cut their losses. Cash out is a great way to manage betting risk, the cash out level will vary depending on which online bookie you use. Most of the UK’s leading sportsbooks offer cash out, therefore it is a factor to consider when selecting a betting site.
The vast majority of the leading UK betting sites will have a bet builder, allowing you to construct your own wager. This was often only available for football, however, they are now becoming more common in a range of other sports, including basketball, both codes of rugby, tennis and ice hockey. Many online bookies will have a feature that allows you to contact them with a specific bet, which they will then price up, if you still cannot find what you are looking for.
An interesting and generous welcome offer can give you a great start at a sportsbook and the best betting sites will provide you with something to think about in this regard. It is the first thing that potential customers will see on a betting site, therefore bookies view this as an important way to attract new customers. Existing customer promotions are vital too. Punters want rewards for loyalty and are on the lookout for incentives such as free bets and enhanced odds and it is important that bookies give their customers plenty of interesting features and opportunities to maximise value. The best betting sites will have plenty of promos on offer and will have transparent and fair terms and conditions, with minimal or zero wagering requirements and other restrictions.
Betting sites can offer variety, features and plenty of variety, however, it is crucial that they offer fair and competitive odds. Punters are looking for good value and for the best possible payout on any potential winnings. If there is a price that is better with one online betting site than the other, then the bettor will go with the online betting sites with the best price. The sportsbooks on the top list are fair across the sports and, in most cases, very competitive.
Safe, secure and efficient banking is vital to any online bookmaker. It is of great importance that payments and withdrawals are straightforward, secure and speedy. First of all bettors want to know that their cash is safe, then they want the process to be quick and easy. A range of methods is important too as everyone has their own preference when it comes to payment methods. The best betting sites offer security, flexibility and speed.
The range, depth and quality of sports, leagues and markets covered are a vital factor and the best betting sites in the UK provide a good all round service. There are some bookies who are outstanding for one or two sports or who specialise in promotions or an area of betting, but the sportsbooks who made the top list offer depth across the board. It is important to have a choice of sports to bet on along with plenty of betting options and features.
Safety is always a priority when betting online. You should only gamble on licensed betting sites to be confident that your data and personal information is protected. All of the betting sites in the UK market which are recommended by Betting.com are licensed by the UK Gambling Commission. This means that they are well regulated and must adhere to a strict code of conduct. This ensures that all bets, bonuses and promotions are fair, data and cash are secure and that players are encouraged to gamble responsibly.
Customer service is vital. If something goes wrong or you have a query, it is important to be able to access fast and efficient customer support. The best sites will give you a range of contact methods with a 24/7 live chat being a feature of most top sportsbooks.
The betting industry has a responsibility to protect customers from the risk of problem gambling and gambling addiction. Top betting sites allow customers access to a variety of support services and tools, including Time Outs, Self-Exclusion and links to outside agencies. The level of this support indicates that a sportsbook takes their duty of care to their customers seriously.
Main factors when rating a betting site: Did you know? |
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All UK betting sites must be licenced by the UK Gambling Commission One of the first bookmakers to pay out early on the Premier League title race was Fred Done, founder of Betfred in 1998. |
Selecting a betting site is a personal decision. You need to look at what you want to get out of your sports betting and make a decision accordingly. This section outlines the best performing UK betting sites in a range of categories, sports and leagues.
There are different factors which contribute to selecting a betting site. Betting.com have rated the leading UK sportsbooks in a number of different categories and you can find more details from the links below.
Betting.com have ranked the leading UK betting sites for a range of different sports. Follow the links below for four of the most popular sports for UK bettors. We also have reviews for a whole host of other sports on the website.
Betting.com have looked into betting on all of the major leagues and competitions in the UK and around the world. You can find details of a huge range of leagues on our site. For details on four of the most popular leagues among UK bettors follow the links below.
All of the betting sites mentioned above are fully licensed and are well regulated. Betting.com only promote licensed betting sites. All of our reviews are completed honestly after thorough research has been conducted.
The Gambling Commission regulates arcades, betting, bingo, casinos, gaming machine providers, gambling software providers, lottery operators, external lottery managers and remote gambling (online and by phone) that use British-based equipment. Gambling within the UK is regulated by the Gambling Act 2005.
In the UK, you need to be at least 18 to gamble legally, whether that is online or live. Gaming establishments, including online casinos and sportsbooks, are legally obligated to confirm that customers are at least 18 years old by requesting ID and, if necessary, other supporting documents.
Betting.com’s list of the top five betting sites in the UK give you a selection of top quality sportsbooks to enjoy your wagers. These sites all have their individual strengths, however, each provides a great overall service and all featured heavily in our reviews of the best betting sites for different leagues and sports. Remember that choosing a bookmaker is a very personal decision so be sure to use the criteria we have outlined and the top lists of betting sites for sub-categories, sports and leagues to undertake your own research and choose accordingly. Remember to always read terms and conditions and to gamble responsibly.