Best Betting Sites in the UK 2023

With so many betting sites in the UK to choose from, it can be difficult to know which the best sites to choose from are. Here is a useful breakdown of which we consider to be the best betting sites in the UK for 2023:

Place a £25 fixed odds single bet at min. odds of 1/2 and get 5 x £5 free fixed odds single bets. Free bets applied to account on consecutive days. Smaller qualifying fixed odds single bets will warrant different free bet amounts. 18+ T&Cs apply


18+ New UK & ROI Customers only. Min deposit £5. Min first £5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.


T&C's Apply .New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry. 18+


Betting Sites in the UK 2023 compiles all the UK's best betting sites in one place for you.

1. BetUK

Bet £10 Get £30 in Free Bets

T&C's Apply .New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry. 18+

2. Unibet

Bet £10 Get £40

New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit for full T&C's.

3. Coral

Bet £5 Get £20 in Free Bets

8+ New UK & ROI customers only. Min deposit £5. Min first £5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.

4. Betfred

Get £60 in Bonuses When You Stake £10

New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. 18+.

5. Spreadex

Bet £25 Get Up to £40

Join and get £10 fixed odds bet, £10 spread bet, 30 free spins, + extra free bets & spins when your team wins!

6. William Hill

Bet £10 Get £30 in Free Bets

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply.

7. BetVictor

Bet £5 Get £30

18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply, see below. Please gamble responsibly

8. bet365

Bet £10 Get £50 in Free Bets

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. 18+.

9. Betfair Sportsbook

Bet £10 Get £30 in Free Bets

New customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.

10. Ladbrokes

Bet £5 Get £20 in Free Bets

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

11. 888sport

100% Bonus up to £150!

18+. £/$/€10 min deposit using promo code “150BONUS” • The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.50 or greater • To withdraw any winnings from your bonus, you must wager the bonus amount up to 5 times­ • All deposit and bonus wagering requirements must be completed within 60 days • This offer may not be combined with any other offer • Wagering limit of £/$/€50 per bet Applies • Restrictions apply to withdrawals, payment methods and countries & full T&Cs apply.

What Exactly are Betting SitesWhat Exactly are Betting Sites

The world of online gambling is now pretty commonplace and is certainly a favourite pastime for a lot of people. Gambling is no longer restricted to land-based casinos and bookmakers, with many players now opting to make good use of online betting sites offering the same experiences.

The rise in popularity for online gambling has taken off over the years and most will instead choose to play their favourite casino games or place a bet on a sporting event from the comfort of their own home when they are on the go, or anywhere they deem fit for that matter. The popularity of online gambling has completely changed the face of gambling as a whole.

The overall standards and quality of the best online betting sites have also improved dramatically over the years, with more and more people demanding new and improved ways of playing, it’s no wonder the industry has skyrocketed.

Most of the popular and reputable sites available to players will make use of sophisticated designs and interfaces to add to a player’s experience and to ensure customer service is always top-notch. Although most gambling sites will operate in very similar ways, certain betting sites might be better than others for casino games whereas others might specialize in sports betting.

There are plenty of popular and reputable betting sites to choose from, however there can also be certain websites you may want to stay clear from and be cautious of. Not all gambling sites offer the same experiences and may also not be as trustworthy as some others.

If you’re looking at using a new gambling website it’s always best to conduct thorough background research about the site and the company that runs it before making any financial commitments.

How Do Online Betting Sites Work?How do Online Betting Sites Work?

There are a whole variety of online betting sites out there on the web and each one can work differently from the next. They’re fundamentally similar in that many will include either casino games or opportunities to place bets on sporting events, and a lot of sites offer both of these services. Some sites may even specialise in providing a particular type of gambling like poker or blackjack.

The best online betting sites tend to have advanced features and sophisticated designs so customers can have the best experiences possible. The software used on these sites may be purchased by the operator by a third party designer, although in some cases the operator may have designed the website’s software.

Different types of software will allow these sites to feature specific games. Sites that offer sports betting should also permit bettors to search for and place wagers on selected sporting events.

It’s in the operator’s best interests to make their websites as accessible and easy to follow as possible to ensure their customers have an enjoyable experience and to entice them to return in the future. This also benefits the customer as they should have a far more positive experience using the site.

Of course, there are some things you’ll need in order to access these betting sites and place a bet or play a casino game. The most obvious is to have a device capable of accessing the internet. Some gambling sites may also have apps available to download directly to a mobile device.

You’ll also need an account where you can access the games and make deposits. In most cases, deposits will require you to stake real money on bets. There will usually be a number of different options for making deposits, such as credit or debit card, e-wallets and cryptocurrency.

How Do We Rate Online Betting Sites

Preferences for the best betting sites UK really come down to what the individual is looking for out of their next gambling experience, meaning it’s a very personal decision. Some sites may appeal to some but not others. This is why when rating the best online betting sites we assess a lot of different aspects.

We rate the best betting sites on a list of criteria including:

  • Ease of use/user experience (UX) – Judging how easy it’s to use an online betting site is an important feature to consider as usually the easier it’s to navigate a site the better the all-round experience is for customers.
  • Betting events and selections – Having access to a broad range of betting events and selections is another important aspect to the overall experience of bettors using a particular site.
  • Features included – Betting in-play, cash outs, partial cash outs, and boosted odds all help elevate a betting site.
  • Accessibility of the site and user interface (UI) – It can be a good sign when an online betting site provides more options to customers in their preference settings.
  • Available payment methods – We look out for the most popular payment methods and even those that are becoming more commonplace amongst the best betting sites such as crypto transactions.
  • Customer support satisfaction – Keeping an eye out for new promotions and offers is also something we take into account. This could be sign-up bonuses or newly introduced promotions.
  • Bonuses and promotional content – Customer support and trust is also a big factor in how the best betting sites in the UK are rated.How do we Rate Online Betting Sites

How to Place Bets on UK Betting SitesHow do we Rate Online Betting Sites

Placing bets is a relatively straightforward process. The best thing to do first is to choose a trustworthy and reputable betting site before making any commitments. Look out for sign-up bonuses to benefit from offers available to new customers.

Create an account and look at making a deposit with your chosen payment method. The site will usually provide customers with a list of possible payment options.

Then find an event that you might like to place a bet on. You should then be able to make some selections for this event. At this stage, it’s worth comparing the odds displayed on the site with other sites to ensure you get the best odds possible.

If you like the look of the odds, you can then enter a wager value and proceed to check and confirm the bet. You may then have to wait for the event to finish before collecting your possible winnings. In the meantime you can check if there’s an ‘in-play’ cash-out available.

What Sports can you Bet on?

There are plenty of sporting events available to bet on and some sites may choose to specialize in a particular sport. Some popular sports to bet on include:What Sports can you Bet on?


Bettors can choose from a whole range of selections. The most popular are correct score bets, first/anytime goalscorers, result betting, and even a number of fouls, cards, and corners.What Sports can you Bet on?


Very similar in that bettors can usually pick out an overall winner of a game or even a tournament. Other bets include the amount of tries and penalties, the number of conversions in a game, and even the score at the end of a game.What Sports can you Bet on?

Horse Racing

Another popular sporting event to bet on. Here bettors can predict the winners, place each-way bets, and much more.What Sports can you Bet on?


Can give bettors the opportunity to bet on who might win a given match and even longer events such as test cricket.What Sports can you Bet on?


Growing in popularity amongst bettors. Here you’re able to bet on the overall winner of a tournament, a particular game, and even select a player to get a straight sets win over an opponent.

Hottest Free Bet Offers This Month

Here’s a list of some of the hottest free bet offers around this month:

Deposit Bonuses Available 2023

Due to the ongoing rise in popularity of online gambling and betting sites, there will always be new deposit bonuses available to both joining and returning players. Some bonuses that are available in 2023 include:Free bets Free betsCash/Money Back, cash/money back, matched deposits and enhanced odds.

Deposit bonuses can come with a number of advantages and incentives. This can include better values on particular events or games, incentives to try out new platforms on a site, potentially larger winnings, and in some instances little to no risk although this can depend on the offer.

Some of the best betting sites will offer their customers a wide variety of deposit bonuses, but it’s always best to choose the ones that work best for you and your personal preferences. It’s also possible to take advantage of multiple sign-up offers across different sites, so this is something worth bearing in mind.

Money Back Offers

Money Back Offers see a bookmaker give money back to a bettor as a refund for a lost stake if something specific happens (known as a trigger). In some cases a money back offer can occur if a given event or trigger doesn’t happen. It’s a way for bookies to give an added incentive to place a bet using their services. Example: Money back if team A fails to win (on bets over £10).

Example: Money back if team A fails to win (on bets over £10).

Match Deposit Offers

Match deposit offers can occur when there’s a set bonus being offered to players if they decide to make a deposit into their account. The players might end up receiving a match deposit offer from the betting site or online casino after making a deposit into that account.

This type of bonus can be a good way of maximizing the potential of your betting experience as it’s essentially doubling (or sometimes tripling) the amount you wish to stake.

Example: 100% matched deposit (in free bets) on deposits over £20.

Enhanced Odds Offers

Enhanced odds offers are when bookmakers give selected odds a boost. If a bet you placed is successful, you’ll receive a pay-out at the specified boosted amount.

Example: Team A to win at odds of 3/1 (was 2/1).

Best Bonuses and Special Offers

There are always new deposit bonuses and offers available for new and existing players throughout a number of betting sites. Most bonuses involving deposits come attached with some great positives and extra incentives.

Bettors also have the chance to take out a number of signup deals and offers over many different sites. Here’s a useful list of some of the top bonuses and special offers around:

Best Live Streaming Betting Sites

The best live streaming betting sites will allow punters to watch a live stream of an event to see how their bet is going to unfold. The live steam service means bettors can be directly involved and witness their bet take shape in real time.

Live streaming betting sites are great for those who enjoy a bet in play experience, and the live streams will cover a whole range of sports such as football and horse racing.

Best Betting Sites With Cash Out

The best betting sites with cash out offer their customers the opportunity to ‘cash out’ of a bet before the event has ended. Bookmakers offer bettors winnings on a bet which are lower than the anticipated winnings based on how the event is unfolding. Bettors then weigh up whether it’s worth taking the reduced offer and ending the bet short.

It’s therefore a time-sensitive opportunity where bettors have to make decisions quickly. Bookmakers will analyse a sporting event to see how that event is progressing and will subsequently adjust their odds based on this data.

Best Live Betting Sites in UK 2023

The best live betting sites are also referred to as being ‘in-play’ betting sites. A live betting site will offer their customers the chance to bet on sporting events happening in real-time. A lot of punters enjoy the thrills and excitement of live betting sites and there are plenty of them to choose from.

New Betting Sites in UK 2023

With online betting becoming an ever more popular way of accessing top-notch sports betting, there are always going to be new betting sites popping up regularly. We’re constantly on the lookout for new betting sites in the UK for 2023.

Reviewing Bookmaker Markets, Odds, and Limits

Prior to making any bets or commitments, it’s best to review the bookmaker markets, the odds, and also the limits. Reviewing bookmaker markets can help reveal the different events that are currently available to bet on.

This can help you gauge what event or selection is the best one to pick and whether it’s worth your time. Crucially, you’ll also find out if your favorite sports are covered by that betting site. You might want to find a large selection of markets to increase your prospects.

Reviewing various odds at a number of bookies is also a good habit to get into. This can help you find the best odds that might be available for a particular event so you can ensure you’re getting the most out of your wagers.

The odds will reflect the potential payout should your wager come back successful. It’s obviously worth finding bookies with the highest odds so you can get the most out of your bet if it comes back successful.

It’s also good practice to review bookmaker’s limits. A lot of bookies will incorporate limits into a number of different events that are available to bet on. This means there’s a limit as to the amount you’re permitted to stake on an event, and in some cases the limits can vary.

Mobile Apps and Ease of Use

It should come as no surprise to see mobile apps offering customers the opportunity to place bets becoming an increasingly popular way of betting. Some of the best betting sites will now offer their customers a mobile app so they can access their games and place bets wherever they are.

These mobile apps are usually designed to be easy to use and simple to navigate. They’re convenient and practical, making the experience of using these apps a breeze for customers who might be on the go and in a rush.

There are now plenty of dedicated apps to choose from and many of these apps have been carefully designed and optimised for use on current mobile devices to make them as clear and accessible as possible.

In addition, browser sites are mobile optimised too, giving you even more choice from your handheld device.

Available Payment Methods

The best online betting sites will offer their customers the chance to make deposits and withdrawals through a number of different payment methods. These options are presented to a customer when they want to make a deposit or a withdrawal.

  • Debit and Credit Cards – One of the most conventional and popular payment methods is to use a debit or credit card. This is quite a traditional method of payment and is utilised by many online players. It’s a safe way to complete a transaction and most sites will be able to take Visa and MasterCard payments.The downsides of using this payment method is that customers may end up incurring fees and the process of completing a transaction can be rather slow when compared to other methods of payment.
  • e-Wallets – Another great way to make payments at betting sites is to use an e-Wallet service. These are made by third party companies and can be used to make payments across a number of sites including the best online betting sites, obviously.There are plenty of e-Wallet services to choose from that can be easily downloaded and used on your devices. Most e-Wallet services are safe and trusted, with most betting sites including the top e-Wallet companies as payment options. This might include PayPal, Skrill, Boku, Paysafe, Neteller, and now even Apple Pay.One potential downside is that not all online betting sites will have such extensive options when it comes to using an e-Wallet to make payments. Some sites will have more options than others as e-Wallets are popular but are also still on the rise.
  • Cryptocurrency – One more payment method is to use a cryptocurrency. This is becoming increasingly common in online sports betting. A major downside to using crypto as a payment method is that a lot of betting sites will not always have it as an available option.Although those sites that do, may provide added incentives to use crypto through promotions and bonuses. There are also rarely any fees attached to using crypto as a payment method, and it boasts a safe transaction through its encrypted data and complete anonymity.The most commonly used cryptocurrency for online betting is Bitcoin but Ethereum is also growing in popularity.

Frequently Asked Questions (FAQ)

Great question! We only partner up with sports betting sites that have a United Kingdom Gambling License (UKGC) license. A license means that the site is legally allowed to offer online sports betting.

As of 2020, the UKGC imposed a ban on credit cards for online gambling operators in the UK to protect players from spending money they shouldn’t on online gambling. It’s a welcomed aspect of responsible gambling and we support this 100%.

All sports betting sites use high level encryption protocols. The best ones use the same 128-bit SSL encryption used by online banks. In other words, it’s perfectly safe.

First off, “live stream” is a little misleading since it’s going to have a few seconds delay. Your live bets won't exactly be live if you plan on using the live stream for information. Also, not all new sites will offer live streaming since a lot of leagues, including the Premier League, is not available due to broadcasting rights.

Kind of. The stake is free to use on a bet as long as it’s within the terms and conditions. If your bet loses, your account balance will still be the same, but if you win you get to keep the winnings minus the stake. You can’t just convert the stake from a free bet to withdrawable money and go to the pub for a Sunday roast.

We know that this feels very intrusive, but when you think about it there are lots of times when you don’t have a problem with verifying your identity. There’s no difference between a sportsbook wanting to verify your identity and the shop attendant asking for ID if you want to buy tobacco products.
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