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Ladbrokes Review 2024: Bet £5, get £20 in free bets

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Bet £5 Get £20 in Free Bets
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
18+. T&Cs Apply.
  • Pros
  • Very well-known and reputable
  • High limits
  • Decent mobile client
  • A large variety of sports and markets to bet on
  • In-play betting
  • Cons
  • Live Chat can be automated
Written by Chris
Published on June 17, 2022
Updated on March 11, 2024

Our Summary

Ladbrokes is one of the UK’s longest-standing bookmakers on the high street and now the company has evolved into a superb online sportsbook nationally and globally.’s comprehensive review tells you all you need to know.

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Score Breakdown

Mobile Experience
  • Betting
  • Betting
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Bonus & Offers
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Sports, Leagues & Markets
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Ladbrokes Review

Ladbrokes was founded in 1886, making it one of the world’s longest established betting companies. Over 130 years later, Ladbrokes continues to move with the times and boasts an excellent online sportsbook. aim to bring you up to date with their sports markets, offers and bonuses in our comprehensive review.

What you´ll find in this Ladbrokes Review

I gave Ladbrokes a thorough road test, using both the desktop and the app. 

Firstly, I checked the welcome bonus, terms and conditions, before registering and completing the verification process.

I investigated some of the different sports on offer before looking at specific bets and placing a couple of wagers.

I then looked at the customer service section, the terms and conditions and at the information and support on safer gambling. These are the topics covered in my findings:

1. Licenses

2. Range of available sports

3. Odds’ value

4. Betting options & features

5. Bonus and offers analysis

6. Overall user experience

7. How easy is to open a new account

8. Things you need to know about their deposit methods

9. How withdrawing works

10. What do you do if you run into issues

Ladbrokes licensing, safety and trustworthiness

Ladbrokes is a well-established, well-regulated and trustworthy bookmaker. Their policies are clearly laid out on their website and their solid, reliable reputation, is well earned.

Ladbrokes complete list of licenses

UK: Gambling Commission

Gibraltar: Gibraltar Gaming Commission

What makes Ladbrokes Safe

Betting sites need to deal with sensitive information, including financial and personal details, so it is essential that this information is kept secure. It is essential that betting sites are well regulated and everything that they offer is fair and legal. We set out our key points for making betting sites safe.

What makes a betting site safe

  1. Safety of funds
  2. Security of personal information
  3. Official Licenses
  4. Responsibly Gambling policy and tools
  5. Clear terms and conditions
  6. Easily accessible information on policies

All of the information regarding these policies and all terms and conditions are straightforward to find on Ladbrokes’ website.

What makes Ladbrokes a safe and reputable company
Ladbrokes hold licenses from and are regulated by both the UK Gambling Commission and the Gibraltar Gaming Commission. This means that they have to adhere to a strict code of conduct and that they are extremely well monitored.
They have a clear privacy policy, which can be accessed via a link at the bottom of each page on their website. This outlines the measures they take to keep customer information secure and highlights how seriously they take data protection. 
Ladbrokes extend this duty of care to their customers with promotion of responsible gambling. Their safer gambling page outlines their commitment and gives tips and tools for safe gambling. 
All of this information is straightforward to find on the website, and the terms for bonuses are clear and straightforward.
Chris Sampson:
Ladbrokes are a reliable and well-regulated company, who look after customer welfare in terms of data protection and safe gambling.

Sports you can bet on at Ladbrokes

Ladbrokes offer over 40 different sports markets. The popular sports such as football, horse racing, rugby union, cricket, tennis, basketball, boxing and golf are all well covered, along with more niche sports such as fishing and rowing. The depth to many of the markets is impressive with a large variety of leagues being catered for. The bookmaker also has sections for Esports and for specials, such as tv show and politics.

Sports Betting Markets at Ladbrokes, depth and quality
Ladbrokes have an extremely broad sportsbook, which also offers depth across a range of sports and leagues. Football, Horse racing, basketball, cricket and tennis are all covered particularly well. Football, for example, has huge depth, with bets available for some of the more obscure leagues around the world, as well as popular markets such as the Premier League. They offer a large range of markets from the result of games, to player props (number of passes made, cards, goals, assists). Horse racing is covered in depth with many international races as well as the UK and Ireland. Basketball has markets for many leagues around the world well as the NBA. As well these hugely popular sports, punters who want to bet on sports with smaller followings such as beach volleyball, handball and netball have their needs catered for, along with the specials markets for TV and politics.
Chris Sampson:
A broad and varied sportsbook which offers a range of markets, and has good depth, especially on the more popular sports.

Ladbrokes Odds Offers

Ladbrokes’ sportsbook consistently offer fair odds. I looked at three football matches, from the Premier League and the Championship in England, and from the Champions League. Their payout margins averaged at 93.5. For the same fixtures Coral averaged 93.9%, 888sport 94% and BetVictor 92.4%.

For Rugby League I took three fixtures from the opening weekend of the Super League. Ladbrokes payout margin averaged 90.5% compared to Coral (89.8%), 888sport (89.4%) and Bet Victor (90.4%).

For horse racing I looked at the 16:20 at Wetherby and the bookie had a payout margin of 84.5%, compared to Coral (80.83%), 888sport (84.9%) and BetVictor (86.2%)

Odds can be viewed as fractional or decimal.

Ladbrokes odds: Consistent and competitive
Chris Sampson:
Ladbrokes are consistent and competitive odds across a range of sports. They rarely offer the best odds out there in any category; however, they rarely offer any markets which are unattractive to punters.

Ladbrokes Betting Options and Features

Ladbrokes offer a good range of markets, options and features to enhance your betting experience.

Cash out

Ladbrokes have a cash out feature which allows you to lock in a profit or loss before waiting for the event to finish.

Variety of Markets

As well as traditional markets Ladbrokes offer a wide range of options. Individual player props are becoming very popular, and these are available in a range of sports. In football, for some individual players, there are number of special markets set up for number of shots, passes or cards. This is available in cricket too, where you can predict how many runs a batsman will score. 

Bet Builder

Ladbrokes have a comprehensive football bet builder. There are many options which you can combine, and there is also the option to tweet @Ladbrokes #GetAPrice and get odds for a custom bet.


The bookmaker offers a great range of in-play betting options, which allows to monitor the action and place your wagers accordingly. The depth of football markets mean that you can find a match to bet on at most times throughout the day. Other sports to offer in-play betting include tennis, cricket, snooker, basketball, volleyball and E-sports.

There are multiple in-play markets to choose from. For example, in football, as well as the standard match winner, you can bet on which team has the most corners or who will score the next goal. In-play markets on more niche sports or lower tiers of sport, may lack the depth and variety of more popular events.

Live Streaming

Ladbrokes constantly provides live streams of sporting events around the world. The live stream is free to watch, as long as you have an account.


Ladbrokes have a range of multiples/accumulators available. They have a separate page for football accas.

Excellent range of bets and features at Ladbrokes
Chris Sampson:
Ladbrokes have an amazing amount of markets and depth. They have a great in-play section, complimented by their live streaming service. Many types of bets are available, both pre-match and in-play.

Welcome offers and Promos at Ladbrokes. Load up the Ladbrokes bonuses.

Ladbrokes have a generous welcome offer, which can bag you £20 worth of free bets when you bet £5 on the sportsbook. There are also promotions for existing customers. 

New Player Bonus at Ladbrokes

Ladbrokes have a great sign-up offer for new customers. Place a minimum bet of £5 on the Sportsbook, with qualifying bets required to be at odds of 1/2 or greater. The free bets come in the form of 4 £5 bets which you need to use in four days. As ever, check the terms and conditions.

Ladbrokes Deposit Bonus

There is no deposit bonus available on the sportsbook at Ladbrokes, only the £20 worth of free bets when you bet £5 welcome offer.

Ladbrokes Free Bet Bonus

The welcome offer includes free bets, and other than this Ladbrokes will run promos, such as “Be the Boss with 5-a-side” where you are rewarded in free bets.

Enhanced Odds at Ladbrokes

Ladbrokes often offer enhanced odds and advertise this in the form of promotions such as “Boost That Bet”, where odds are enhanced leading up to events and “Let’s Get Boosty”, where punters can pick up a daily odds boost.

Today’s Best Bets at Ladbrokes

Today’s Best Bets, as the name suggests is a section suggesting wagers to place across a range of sports, often focusing on multiples.

Acca Insurance

Ladbrokes’s football Acca Insurance gives you a £10 free bet if one selection on a 5+ team accumulator lets you down.

Ladbrokes Free Bet Bonus

Ladbrokes offer a free to play score predictor where you can win up to £100 in cash. Terms and conditions apply.

While Ladbrokes offer a number of promotions with free bets, they are not currently running any other promos with free bets on the sportsbook.

Ladbrokes Reload Bonus

As mentioned earlier, Ladbrokes have a number of offers available for existing customers, which give you the chance to boost your odds, rack up free bets and spice up your betting experience.

Ladbrokes VIP Programme

At the time of writing Ladbrokes do not offer a VIP programme on the sportsbook. However, they do have a loyalty scheme. The Ladbrokes Grid Card is free and works like a loyalty card, where members can earn points and rewards each time they place a bet online, via mobile or in-shop. Rewards can come in the form of discounts at participating pubs, restaurants, cinemas and UK racecourses. Other incentives are entries to exclusive draws to win holidays and other prizes.

Once you have applied for and been sent your Grid Card, it will be linked to your online Ladbrokes account. You can also take it into any Ladbrokes betting shop and swipe each time you bet.

An enticing welcome offer and regular promotions at Ladbrokes
Chris Sampson:
Ladbrokes have a generous welcome offer for new customers, which is very much in line with its competitors. They offer promotions to existing customers, often connected to their bet builder or multiples.

Ladbrokes User Experience

Firstly, I looked at how to register an account, along with the welcome bonus, terms and conditions. Then I completed the registration and verification process. I checked out a number of different sports before looking at specific bets, focusing on football, rugby league and horse racing.

I placed a couple of bets to check everything ran smoothly and then looked at the customer service section, the terms and conditions and at the information and support on safer gambling. I conducted this research using both the desktop version of the website and the app.

Using Ladbrokes on their website

The Ladbrokes desktop website allows access to all the different betting markets and features.  The site displays the huge range that Ladbrokes has available, with all of the different markets easily accessible. The extensive help section can be found at the bottom of the page. The in-play section is highlighted, and the markets are most comprehensive. At first the website can seem a little cluttered and untidy. However, once you get used to it the features are easily assessable and it is a more user-friendly experience.

Using Ladbrokes on their app

Ladbrokes app is smoother than their website. They provide a good service on mobile devices and the app is quick, responsive and offers easy access to promotions, different sports markets, and all that the site has to offer.

User friendly experience on the app and a sound desktop journey at Ladbrokes
Chris Sampson:
Ladbrokes generally provide a user-friendly experience on their website and on mobile devices, via the app. A slightly more ordered look to the website would improve matters.

How to register a new account with Ladbrokes

You can register a new account with Ladbrokes in a matter of minutes. You simply hit the join button, provide your personal information, select a username, password and security question, enter the bonus code and click join. I have outlined the steps for you.

  1. Visit the Ladbrokes website and click the join button
  2. Enter your email and create a user ID/password
  3. Add your personal information, including your first and last name and date of birth.
  4. Add your contact details, including your address and phone number and choose your preferred method of contact.
  5. Agree to the terms and conditions and click on create my account.
  6. Set your deposit limit and click submit.

Documents and Information you need to share with Ladbrokes

As mentioned earlier you need to share personal details such as name, a valid email address, a phone number, country of residence and your current address. In order to verify your account, you need to go through the following steps, which includes uploading a photo of your Passport, Drivers Licence or National ID. 

ID Verification

You will need to upload a photo of one of the following:

National ID


Driver’s Licence

Address Verification

Copy of a bank statement (less than three months old).

Utility bill (less than three months old).

A straightforward and secure sign in process at Ladbrokes
Chris Sampson:
A quick, simple and safe sign in and verification process. The steps are easy to follow, documents are easy to upload and you can easily access your welcome bonus.

Ladbrokes Payment Methods

Ladbrokes have a number of options available for deposit and withdrawal. Debit cards have a minimum deposit of £5, with most other methods being £10. Deposit time is generally instant, with the exception of bank transfers.  

Payment MethodMin DepositMax WithdrawalAverage Deposit TimeAverage Withdrawal Time
VISA£5No limitInstant1-2 banking days
Mastercard£5No limitInstant1-2 banking days
VISA Electron£5No limitInstant1-2 banking days
Maestro£5No limitInstant1-2 banking days
Paysafecard£5No limitInstant8 hours
Paypal£10No limitInstantWithin 8 hours
Bank Transfer£10£70,0002-5 working days2-5 days
Ladbrokes deposits and withdrawals are safe, fair and easy to use.
Chris Sampson:
Ladbrokes have an effective, fair and user-friendly system in place for deposits and withdrawals. Information on this, however, can take some time to find on the website. 

Cryptocurrency available at Ladbrokes

At the time of writing, no crypto payments are available at Ladbrokes.

Time to collect your winnings. Here’s how to withdraw your money from Ladbrokes

Ladbrokes have a ‘Closed Loop Policy’ when it comes to withdrawing funds. This means that if you have deposited into your Ladbrokes account using one payment method, you will have to use the same payment method to withdraw. When you are ready to make a withdrawal, clicking on the My Account button leads you to a number of straightforward steps.

  1. When you are ready to make a withdrawal, clicking on the My Account button 
  2. Click on withdraw
  3. Next enter how much of your balance you want to withdraw.
  4. Click the withdraw button

Other important information when withdrawing at Ladbrokes

As is standard, debit cards and bank transfers can take 1-2 banking days. E Wallets are usually quicker, within 24 hours and sometimes as fast as four hours. 

Sound and secure withdrawals at Ladbrokes
Chris Sampson:
Safe, fair and reasonably speedy system for withdrawals.

Ladbrokes’s Customer Support

Ladbrokes boast an extensive help section, with many FAQs. There is also a live chat feature, and you can tweet any queries to @Ladbrokes. 

Contact:Average Answer Time
email[email protected]1 working day
phone0800 73161915 minutes
Live ChatAvailable on the App/Website 24/7Immediate response but automated message. 10 minutes to be put through to an advisor.
Twitter@Ladbrokes5 – 10 minutes
Facebook@Ladbrokes5 – 10 minutes
Extensive help and FAQs at Ladbrokes, plus a variety of contact methods
Chris Sampson:
Ladbrokes´s help section is very useful and is fully stocked with a range of FAQ, with links to information on many different areas and topics. The live chat gives an immediate response, however, this is automated and, if you need specific help from an advisor, you need to wait a little longer. Contact can also be made on email, Twitter and Facebook.

Responsible Gambling

Ladbrokes take responsible gambling seriously. There are clear links to safer gambling on the website and app. The safer gambling section has a video which goes through their policy and the tools available to help.

You can find tools, including Spending Controls, Account Closure and Reopening, Time Management and Self-exclusion. You are encouraged to take responsibility for your gambling with the Budget Calculator and the Self-Assessment Tool. There is also a link to Nudge for financial advice. There are also links to other external agencies provided.

The safer gambling section can easily be found on the website at both the top and the bottom of each page.

Ladbrokes promotes safer gambling
Chris Sampson:
Ladbrokes has a great attitude towards responsible gambling, providing a number of tools to help those with a problem, in addition to links for external support.

Awards and Recognitions

Ladbrokes is a well-regarded bookmaker. It is ranked 10th by the Telegraph in their list of the UK’s best betting websites for 2023. In 2021 the bookmaker was named Football Sportsbook of the year at the SBC Awards.

Ladbrokes Awards:

SBC Football Sportsbook of the Year 2021

Ladbrokes: High street heavyweight to top class online bookie

Chris Sampson: Ladbrokes are an excellent bookmaker. They have a great range and depth to their sports markets, and have fair and, at times, attractive odds. They have a great in-play section as well as live streaming. A VIP section would improve things, and I recommend Ladbrokes to experienced punters looking to change bookmakers and to novice bettors who are just embarking on their sports betting journey.

Other betting site to play at if you like Ladbrokes

If you enjoyed Ladbrokes than that you may enjoy:

Check out the best betting sites in the UK with

Frequently Asked Questions

Ladbrokes have their main office in London, their home for many years but they now also run their operation out of Gibraltar too, as they have many different areas of the world in which they need to focus.

To open a new account with Ladbrokes, head to their site using a link on our page and click ‘join now’ at the top of the page, before entering your details and then depositing and betting enough to claim the welcome bonus.

Yes, it doesn’t matter when you need help, if you need someone then the Ladbrokes customer support team are on hand.

The payment methods on offer from Ladbrokes are all instant deposit methods, so money should be available right away for you.

No, Ladbrokes do not accept Bitcoin or any other forms of cryptocurrency from their players.

Yes, Ladbrokes offers live streaming video coverage for selected sports 24/7.

Yes, Ladbrokes offers in-play betting on virtual sports, which allow you to place bets on events as they unfold.

To view your withdrawal history at Ladbrokes sign into your account and then click the account logo in the top right corner of the screen. From there navigate to payment history. Inside of payment history is a variety of filters allowing you to choose withdrawal or deposits as well as the date of the transaction and even the method of transaction if you have used a variety of methods.


Chris is a former athlete and a qualified PE teacher. He is a keen football fan, watching many matches at different levels throughout the season, and enjoys following many different sports. With betting and sports sites, he has a keen eye for detail and can to highlight positives and negatives for users. His experience in sport as a performer, teacher, writer and fan allows him to see things from many different perspectives. Editorial Promise