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Kwiff Review in the UK

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Bet £10 Get a £30 Bet
New customers & 18+ only. Min. deposit of £10. The promotion reward functions as a £30 Surprise Bet. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly. Full T&Cs
18+. T&Cs Apply.
  • Pros
  • Superb mobile app
  • Great in-play betting
  • Regular Supercharged Odds
  • Strong cricket and football cpverage
  • Quality customer support
  • Cons
  • Odds can be bettered elsewhere
  • Limited payment options
Written by Christopher
Published on June 17, 2022
Updated on March 3, 2024

Our Summary

Founded in 2015, Kwiff have firmly established themselves in the UK sports betting scene. Read our comprehensive Kwiff review for more of an overview of this impressive online betting site.

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Score Breakdown

Mobile Experience
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Bonus & Offers
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Sports, Leagues & Markets
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Kwiff is an innovative bookmaker, particularly suited to mobile apps who specialise in supercharged odds and surprise bets.

Kwiff UK Review – How does Kwiff measure up to the industry heavyweights?

After coming onto the scene in 2015 Kwiff have battled to establish themselves and are now expanding and evolving in a bid to develop further.

I have analysed everything about Kwiff, from promotions to customer support, to give my verdict on their sports betting offering. 

What I analysed on Kwiff

At, our research and analysis of a bookmaker is always thorough, and this review of Kwiff was no exception. We went in-depth, looking at every factor that matters to punters from security systems through to promotions and payment methods.

Through this process, we browsed their odds, compared prices and checked to see which sports and leagues they cover. Here are the main categories we covered with our Kwiff review: 

  1. Licensing 
  2. Sports and leagues covered
  3. Value of odds
  4. Options for bettors
  5. Promotions and bonuses
  6. Overall user experience
  7. Registration and verification process
  8. Depositing money
  9. Withdrawing your winnings
  10. Customer support and help centre

Kwiff licensing, safety and trustworthiness

Kwiff is a safe and fully licensed bookmaker. Through their parent company, Eaton Gate Gaming Limited, they  hold a licence from the UK Gambling Commission.

Kwiff complete list of licences

UK: Gambling Commission

What makes Kwiff safe

Safety is paramount for all bookmakers. They handle a huge amount of personal information, and have a duty to keep your money protected. Responsible gambling must also be emphasised. Policies need to be in place to help bettors control their betting.

What makes a betting site safe

  1. Security of your funds
  2. Keeping personal data protected
  3. Current and applicable licences
  4. Responsible Gambling
  5. Easily accessible terms and conditions
  6. Additional information on staying safe

Kwiff is a solid, reliable, company who are licenced and regulated by the UK Gambling Commission. Further details are available on the Kwiff website, and in the Kwiff terms and conditions. 

There’s a strong emphasis placed on responsible gambling. The bookie has a dedicated ‘Responsible Gambling’ section, which can be found via the ‘Help’ tab on the left-hand side of the homepage.

There are links provided to external agencies for customers who require further help and support about their gambling. Kwiff also addresses the risks of underage gambling and gives a number of tips to help you make safe and responsible choices regarding your betting. There are options to set account limits and all of the standard tools to promote safe gambling are in evidence. There is a link to a self-assessment test on the Gamcare website, for those who would like to take control of their betting habits and evaluate their current behaviour patterns regarding gambling. 

Kwiff: High standards of security
Chris Sampson: Kwiff are a fully licenced, safe and secure betting website. They ensure that your money and financial and personal data are secure and have a great attitude to responsible gambling, including links to organisations that can provide support.

Welcome offers and promos – Bag a bonus at Kwiff

The welcome offer at Kwiff is a little different from most other sportsbooks. A £10 bet will get you a £30 bet, however, this comes in the form of a surprise bet, chosen by the bookie.

Kwiff offer a range of other promotions, aimed at existing customers,  to keep punters interested.

There are points awarded for bets and wins, making players eligible for further rewards. Other promos for existing customers include the ACCA shield, second place refund in horse racing and the chance to have your odds on any bet “Kwiffed”, giving you a potential boost on any profit.

Kwiff new player bonus: Bet £10, Get £30 Free Bet

Claiming the The kwiff welcome offer is straightforward, with users being able to get a £30 free bet off of just a £10 deposit and qualifying bet. The free bet comes in the form of a surprise bet. A surprise bet is a random bet made by the sportsbook. It can be used on any market in any event and is generated by their algorithm. The reward might  take the control away from the punter, but you are at least as likely to win via a computer-generated bet.

Once you have joined and set up your account, deposit £10 into your account and place this on any single sports market. The minimum odds of this qualifying bet must be at least 1/2 (1.5). You will then receive your £30 ‘Surprise Bet’, which will be placed on any sports market at random. If this bet wins, you’ll be paid out as usual, with your £30 free bet stake not included in the final payout.

Kwiff: Further promos

Some key strengths of kwiff are their variety of promos and their supercharged odds.

Supercharged Odds: Get “Kwiffed”

An interesting promotion at kwiff is the chance to be ‘Kwiffed’, where supercharged odds can be granted  at random to punters, adding an extra layer of anticipation to every wager you place. There is always a change that you bet will be majorly boosted.

Supercharged Cash Out

Cash-out is available at kwiff on single and accumulated bets. With this bonus, the amount can be higher than the minimum total amount should it receive a boost in a similar manner to their supercharged odds

ACCA Shield

Although players must stake at least £5, players can get up to £20 on football  if one bet fails.

Second place refund

Horse racing punters can benefit from the Second place refund promo. The package can give a surprise bet of £10 if a bettor’s horse finishes second to the starting price favourite. The offer is only available at select meetings.

First past the post

Regardless of disqualification, this promotion ensures punters get a payout if the chosen horse crosses the line first.

VIP program/loyalty program at kwiff:  kwiff sports club

Punters can get up to a £20 football ‘surprise bet’ with kwiff’s sports club each and every week by opting in via their promotions page. Players are rewarded for their football betting during the week with a kwiff free bet, with users able to claim either a £5, £10 or £20 ‘surprise bet’ that will be used on the weekends footballing fixtures. The amount depends on how much was bet prior to Friday.

The rewards are given as follows:

  • Place a minimum of £25 on football throughout the week and get a £5 ‘surprise’ free bet
  • Place a minimum of £50 on football throughout the week and get a £10 ‘surprise’ free bet
  • Place a minimum of £100 on football throughout the week and get a £20 ‘surprise’ free bet

The qualifying first bet must be placed on selections with a minimum odds of 1/2 (1.5) or accas with minimum cumulative odds of 1/2 (1.5). Only stakes placed between Monday and Friday will count. The ‘surprise bets’ will then be placed randomly for users by the bookie on a football fixture from the coming weekend.

There is no VIP section, however.

Interesting promos at kwiff
Chris Sampson: Supercharged odds and cashout, along with the chance to get surprise bets are all intriguing promotions at kwiff. They add extra interest to placing a bet. The loyalty program is solid and the welcome offer is more or less in line with competitors and the surprise bet element makes it al little different to other welcome bonuses out there.

Sports and leagues you can bet on at kwiff

Kwiff do not offer as many different sports as many of their rivals. While there are only around 20 sports available to bet on, they do tend to offer good depth within most of those sports with both high-profile and low key competitions available to bet on. In the top football leagues, such as the Premier League they offer a great number of markets for each match.

Cricket is another strength of the bookie. They cover a huge range of competitions and matches, with a whole host of markets, including player props. Their tracker allows you to track matches ball by ball, which compliments their superb in-play offering.

The bookie though continues to expand and has recently added esports to its offering.

Kwiff: small range of sports but impressive depth and detail
Chris Sampson: If you are looking for niche sports then chances are you are not going to find what you want with kwiff, given there fairly narrow range. However, they offer great depth in terms of leagues covered and markets available in the sports which are available.

Kwiff odds offers

Kwiff’s margins are quite large, a football match typically sees an average payout rate of 88%. Many of their rivals will have payout rates of 94 or 95%, with the bookie only taking a 5 or 6% margin. The best odds on any given football match are often closer to a 97% payout. This was consistent across the sports so, there is room for improvement here. However, the supercharged odds promo could see your odds boosted to something much more competitive on a random basis.

Kwiff odds: High margins but supercharged odds are a saving grace
Chris Sampson: This is an area where kwiff still have a way to go. I would like to see them offer competitive odds on a more regular basis. However, the regular odds boosts through their supercharged odds 

Kwiff betting options & features

Whatever your interests, kwiff  will have some betting options that work for you and they have various features for punters to try out.

In-play betting

Live events which you can bet on with Kwiff can all be found in the ‘In-Play’ section of the app orwebsite. All of the sports and events which are available to be on pre-match are available in-play. A calendar is available to show upcoming events available to bet on over the next week.

Their live offering is excellent. It is very well presented with a range of statistics and regular updates provided. The in-play stats are available for most sporting events and , Kwiff also provide player/team form as well as league standings.

 It would be further enhanced with live streaming, however, at the time of writing, kwiff do not offer this feature for most sports/events.. In addition, the in-play odds are similar to the pre-match offering in that better value can be found elsewhere. However, you could find your odds being supercharged which could lead to punters getting good value on those wagers that have been “kwiffed”.

Live Streaming

Selected horse races can now be live streamed at kwiff.

Outright betting

The main outright betting markets are available on kwiff. They are sometimes harder to find than you might like, however. 


You have a range of multiples/accas to choose from at kwiff. 

ACCA Shield

Acca Shield is kwiff’s acca insurance. While you must stake at least £5, players can get up to £20 on football  if one bet fails.

Cash out

You’re able to take full control of your bets with kwiff’s Cash Out features. Cash-out is available on single and accumulated bets.  Interesting your cash out totals could also receive a supercharge.

Sufficient features and betting options
Chris Sampson: There is enough on the kwiff site to keep users engaged. They have fewer features than some other bookmakers, for instance there is no bet builder and limited  live streaming. However, the in-play betting is excellent and the chance to have bets “kwiffed” offer an extra dimension. 

How easy do I find it to use kwiff’s site?

kwiff’s website design is functional and pleasing to the eye. It has a minimalistic look and a bold font within there purple, black and white colour scheme. All of the website features work well together and are effective on the desktop with a PC or a mobile device or, through the app. The app is probably the best medium through which to use kwiff.

The kwiff mobile app is available for Android and iOS devices. Customers can go to the Play Store or Apple Store to download and install it on their devices. Remember that the app only supports iOS 11 and higher versions.

The user-friendly design and rapid navigation ensures that you can place your wagers as fast as you want. Users must, however, make sure it’s updated and that they are running the latest version of the app for the smoothest possible browsing experience. As with other features and promos, kwiff supercharge is available on the mobile platform, just as it is in the desktop version.

The site’s structure, like the design, is simple and effective. 

To begin with, I created an account and deposited funds. Once I had browsed their features, I placed a few wagers, checked out their live streaming and contacted customer service. 

Desktop version👍
Mobile on the web👍
Mobile apps👍
  • Desktop: The desktop works well, with a cool, minimalist look.
  • Mobile on the web: The mobile website offers everything the website on the PC does.
  • Mobile apps: It is hard to fault the kwiff mobile apps. Menus are clear and easy to navigate even on a smaller screen and loading times are minimal even on older devices. The product was designed to be used on a mobile app first and foremost. In fact, originally, kwiff was exclusively available as a mobile app before branching out.
 User experience at kwiff: Great app, user friendly and effective website
Chris Sampson: Kwiff impress when it comes to their mobile app. They rate highly for functionality, speed and overall design. Their desktop version is also effective on PCs as well as mobile devices.

How to register a new account with kwiff?

Registering for an account with kwiff is an easy process. Here are the steps to register for your account:

  1. Click the “Join” button  at the top right corner of the homepage
  2. Enter your email
  3. Fill in the registration details: The required information on this registration page includes name, date of birth, postcode, address, etc. 
  4. Create a username and password: 
  5. Fund your account: The final step in registering at kwiff is to fund your account. You can choose any amount, but don’t let it go below the £10 needed for the welcome bonus.
Speedy registration process
Chris Sampson: Registering at kwiff is a quick and straightforward process

Documents and information you need to share with Kwiff to open an account

Once registration is complete, you can start betting, but you must verify your account before you make your first withdrawal. That necessitates the “know your customer” documentation. 

You only need a photo ID, like a government passport or driver’s licence, to complete account verification.

Standard process for verification
Chris Sampson: Just like the smooth registration process, verifying your identity is very easy at kwiff. If there are no issues, you should be fully verified within a matter of hours. 

How reliable are kwiff’s payment methods?

At kwiff customers need to deposit funds into their account to finalise their registration. This is a quick and easy process. To deposit, all you need to do is access the account icon at the top of the homepage. 

Meanwhile, withdrawals are usually processed within three to five working days following your request.

It is important to note that you will have to be verified before making your first withdrawal. For verification, you’ll need to email kwiff’s support team a copy of an official document that confirms your identity – such as your driver’s licence or passport. The bookie will then aim to have you verified within 72 hours.

Payment methodMin depositMax withdrawalAverage deposit timeAverage withdrawal time
Visa£10Not specifiedInstant1-3 days
Mastercard£10Not specifiedInstant1-3 days
Paypal£10Not specifiedInstantInstant
Sound and speedy banking at kwiff
Chris Sampson: While there are limited payment methods with kwiff the process being efficient, safe and speedy.

Cryptocurrency not available at kwiff

Kwiff does not enable bettors to deposit or withdraw funds using cryptocurrency. 

Time to collect your winnings? Here’s how to withdraw your winnings from kwiff

It doesn’t take long to process withdrawals at kwiff. You have several options when it comes to taking out your winnings due to their number of payment methods. 

Here are the steps to withdraw your winnings:

Step by step guide on how to withdraw from kwiff

  1. Select the payment method you want to use 
  2. Enter the amount you wish to withdraw. 
  3. Your withdrawal will be processed within 24 hours, and your funds will be transferred to your account within 3-5 business days.

Other information to know when withdrawing

You can make a withdrawal back to the same debit card or PayPal account that you used to make a deposit with. You can only withdraw funds once you are verified.

Straightforward, fair and quick process for withdrawals at kwiff
Chris Sampson: Punters should have no issues withdrawing their funds at kwiff. There isn’t much information to fill out, and most transactions will be processed quickly.

Is kwiff’s customer service helpful?

Bettors have the option of live chat or email to contact kwiff’s customer support team. Replies are usually quite prompt, but the live chat will provide a more immediate response. There is also a robust and thorough FAQ section. At the time of writing there is no option to contact the bookie on social media or via telephone. 

Email👍[email protected]1-24 hours
Live chat👍On webpage/app24/7
24/7 Live Chat and solid email service
Chris Sampson: All interactions with kwiff’s customer support were very pòsitve. Informative and able to address any issues, through chat or email. Responses were generally prompt and efficient. This service is supported by a comprehensive FAQ section.

Responsible gambling

There’s a strong emphasis placed on responsible gambling at kwiff. Their  ‘Responsible Gambling’ section is easily accessible. The bookie provides external sources for punters who require further help and support regarding their gambling. They also address the risks of underage gambling and list a number of pointers to ensure your betting choices remain sensible, secure and responsible.

A link to a self-assessment test on Gamcare’s website is provided. This is excellent for those who would like to assess their current behaviour patterns regarding gambling.

Punters are given the chance to take control and be proactive by taking advantage of a range of account limits which are available to put in place. Customers at kwi

ff can set Loss Limits, Deposit Limits, Reality Checks, Product Blocks, Time-Outs, and Self-Exclusions.

Responsible Gambling a priority with kwiff
Chris Sampson:  The full catalogue of Responsible Gambling measures are there for punters to use at kwiff. There are internal and external sources of help for those who need support regarding their betting.

Conclusion – How do kwiff measure up?

Kwiff have a superb betting app and a very good website, making it a pleasant and efficient place for sports bettors to browse and place their wagers. There are plenty of statistics at your fingertips to help you make informed choices. The quality of the app and the in-play betting makes it a good site for betting on the go. They are a trustworthy and secure site who have a great attitude towards responsible gambling and, overall are a safe and enjoyable place to play.

They have a number of original features, such as the chance to have your odds supercharged.

However, overall their odds, should they not be “kwiffed” are less attractive than many of their rivals. Their limited streaming and the lack of a bet builder are also areas for development.

Overall, the site is safe, original and fun. While the prices are fair, rather than competitive, the supercharged odds on offer make it exciting as you never know when you might get super value from a punt.

Other betting sites to consider

If kwiff looks like your kind of sportsbook, you could also consider these platforms:

Check out the best betting sites in the UK with

Frequently Asked Questions

Yes. They’re not the oldest operators out there, but they hold the prestigious UKGC license, which pretty much guarantees that the bookmaker is highly capable of operating at the highest level.

kwiff offers acca insurance for bettors on soccer bets of at least £5.

Kwiff’s customer support is available 24/7 and the best way to reach them is via live chat. If you're not in a hurry you can drop them an email at [email protected].

Yes. Kwiff originated as a mobile betting app. The iOS version can be found from Apple’s App Store, but for Android users, you need to download the app directly from Kwiff’s website. Please note that using Kwiff doesn’t require you to download the app, as the site itself is fairly responsive for mobile users as well.

Yes. Verification is part of the registration process. Nothing intrusive. They just want to make sure that you are who you say you are.

Once your Kwiff account is verified, it shouldn’t take more than 3 to 5 business days.

New Kwiff customers will receive a £30 free bet that will be placed on behalf of Kwiff. In order to qualify, your very first bet must be at least £10 with a minimum odds of 1/2. If your bet hits you get to keep the winnings minus the stake.

You can cancel your account by contacting customer support or using the mobile application.


Chris is a former athlete and a qualified PE teacher. He is a keen football fan, watching many matches at different levels throughout the season, and enjoys following many different sports. With betting and sports sites, he has a keen eye for detail and can to highlight positives and negatives for users. His experience in sport as a performer, teacher, writer and fan allows him to see things from many different perspectives. Editorial Promise
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