bet365 Review at a glance
Since its inception back in 2000, bet365 has firmly established itself as a major player in the betting industry, in the UK and around the world. They are a market leader in most of the services they offer. This review covers all aspects of the company’s sportsbook including the range of sports, the welcome bonus and promotions. Betting.com aim to bring you up to date with their sports markets, offers and bonuses in our comprehensive review.
What you´ll find in this bet365 Review
I put bet365 under the microscope and tested every aspect of their service, using both the desktop and the app.
Firstly, I checked the welcome bonus, terms and conditions. Then I completed the registration and verification process.
I checked out a number of different sports before looking at specific bets.
I placed a couple of bets to check everything ran smoothly and then looked at the customer service section, the terms and conditions and at the information and support on safer gambling. These are the topics covered in my findings.
2. Range of available sports
3. Odds’ value
4. Betting options & features
5. Bonus and offers analysis
6. Overall user experience
7. How easy is to open a new account
8. Things you need to know about their deposit methods
9. How withdrawing works
10. What do you do if you run into issues
bet365 licensing, safety and trustworthiness
Over many years bet365 has proved to be a well-regulated and trustworthy bookmaker. Their policies are clearly laid out on their website and their solid, reliable reputation is well earned.
bet365 complete list of licenses
Malta: Malta Gaming Authority
What makes bet365 safe
Betting sites need to deal with sensitive information, including financial and personal details, so it is essential that this information is kept secure. It is essential that betting sites are well regulated and everything that they offer is fair and legal. We set out our key points for making betting sites safe.
What makes a betting site safe
- Safety of funds
- Security of personal information
- Official Licenses
- Responsibly Gambling policy and tools
- Clear terms and conditions
- Easily accessible information on policies
All of the information regarding these policies and all terms and conditions are straightforward to find on bet365’s website.
|What makes bet365 a safe and reputable company
|Bet365 licensed and regulated by the British Gambling Commission. For good measure the company also holds a range of international licences from places such as Malta and Gibraltar which enable the company to operate internationally. This means that bet365 is both legitimate and regulated and are required to adhere to strict ethical standards.
Bet365 is clearly committed to responsible gambling and has a comprehensive range of strategies to ensure that customers are betting responsibly. These strategies include tips on how to recognise a potential gambling addiction, a budget calculator, and the option to track your historical spending on the site. The company also offers players the chance to set hourly or daily deposit limits, notifications to let players know how long they have been logged in for, time-outs and self-imposed exclusions.
Since 2000 bet365 have developed a well-deserved reputation as a safe and secure bookmaker, which promotes safe gambling. The company is well regulated, the sportsbook is legal and fair, and your safety in terms of data protection and responsible gambling is taken very seriously.
Sports you can bet on at bet365
Punters will find an extensive sports betting market at bet365. The company currently offers UK customers 40 different sports betting markets. There are extensive markets in the most popular sports to bet on, such as football, horseracing and tennis, with customers able to bet on a variety of different leagues and competitions across the globe. The company also offers more niche sports such as Volleyball, Trotting, Cross Country Skiing and Table Tennis.
Alongside traditional sports markets bet365 offers an extensive portfolio of Esports and Virtual Sports. Games available include DOTA2, CS:GO, League of Legends, King of Glory, StarCraft 2 and Warcraft 3. For football fans who are also into gaming, bet365 is listed as one of the best FIFA betting sites.
The chance to bet on the outcome of current events, including politics and tv specials is also on offer at bet365. During December 2022 the company offered odds on who would win the BBC Sports Personality of the Year Award, and there are odds available on elections around the world and on events such as Academy Awards.
|Sports Betting Markets at bet365, fantastic depth and quality
|At bet365 there are an extensive range of sports, including major and minor competitions around the world, at domestic and international level. Within each area of each sport, you can bet on a huge number of markets and submarkets. For example, in sports such as soccer and rugby you can bet on a range of areas, such as numbers of disciplinary cards for each team, half time and full-time scores and first scorers. Popular sports such as football (referred to as Soccer on the website), horse racing and tennis are catered for, however less commonly followed sports such as water polo and badminton are available. The company also offer an extensive market for Esports and Virtual sports and offer specials on tv shows and political events. With bet365’s customisable betbuilder, there is almost a limitless number of bets you can make.
A broad and varied sportsbook which offers a range of markets, and has fantastic depth.
bet365 Odds Offers
Obviously, any sportsbook needs to have odds which are competitive and attractive to players. When compared to other sportsbooks bet365 consistently produce good quality, competitive odds. Players can also choose to display odds as fractions, decimals or American.
I looked at three football matches, one from the Premier League, one from the Championship and one from Serie A. The payout margin offered by bet365 was 94.2%, compared to Betway, 94% and Betfred 92.6%.
For rugby union I looked at the second round of fixtures in the 2023 Six Nations Championship. Again bet365 compared really well with other top bookmakers with their payout margin of 93.4%. Betfred offered 93% and Betway 94.3%.
For horse racing I selected the 19:45 at Chelmsford City on a Friday evening meeting. In a seven horse race, bet365’s payout margin was 87.3%, with Betway at 86.6%.
This demonstrates that the bookmaker’s odds are consistently competitive across different sports in domestic and international events.
|bet365 odds: Consistent, competitive and attractive across a range of sports and markets
Consistent, competitive and attractive odds across a range of sports, events and markets.
bet365 Betting options and features
At bet365 bettors are offered a great range of markets, options and features to enhance their betting experience.
Variety of markets
As mentioned earlier, bet365 has an extensive range of sports, and includes major and minor competitions around the world. Within each area of each sport, you can bet on a huge number of markets and submarkets. For example, in sports such as soccer and rugby you can bet on a range of areas, such as numbers of disciplinary cards for each team, half time and full-time scores and first scorers. Popular sports such as football (referred to as Soccer on the website), horse racing and tennis are catered for, however less commonly followed sports such as water polo and badminton are available. The company also offer an extensive market for Esports and Virtual sports and offer specials on tv shows and political events. With bet365’s customisable betbuilder, there is almost a limitless number of bets you can make.
With over 1,000 live betting markets available every hour, there is a huge amount of variety. The site provides live betting match statistics, a feature many other sportsbooks lack, as well as a live graphic to keep you updated. For each sport there are a range of in-play betting options, for example whether a penalty will be scored in football, or who will win the next frame in snooker. This allows you to react to the action and make your bets accordingly.
Live streaming at bet365
An issue with many sportsbooks is a lack of live streaming to keep players up to date with bets, with many only having this service for horse racing and greyhounds. However, where television rights allow, bet365 offers live streaming on a range of sports. Bet365 streams thousands of events every year, including games from Europe’s top domestic soccer leagues and Grand Slam tennis tournaments, as well as every UK, and Irish horse race.
To watch live sport and racing from a host of tracks across the UK, Ireland and France, all you need is a funded account or to have placed a bet in the last 24 hours. This applies to UK racing covered by At The Races or Racing TV, all French racing, US racing covered by At The Races, Quan Group and Xpressbet, and Indian racing covered by BetRadarAV.
To watch any other racing, you must place a qualifying bet of at least £0.50 win or £0.25 Each Way (or currency equivalent) on your selection(s). This applies to single and multiple bets. Minimum stakes apply to Tote and other pool betting.
How to watch:
Log in to your account.
Navigate to the In-Play link at the top of the homepage.
Select an event with a play icon beside it and, once the relevant Live Streaming rules have been complied with, the action will start playing automatically when available, with Horse Racing available to watch two minutes before the off.
Bet365 also provides sports news and previews that can help customers make more informed choices when betting.
Bet365 offer a very generous range of Esports. Like most bookmakers, it has a greater range and depth in its traditional sports, however the Esports and Virtual Sports portfolio is still comprehensive. Games available include DOTA2, CS:GO, League of Legends, King of Glory, StarCraft 2 and Warcraft 3.
As well as sports bet365 offers an extensive range of specials linked to TV and Politics. Markets are dependent on current affairs and TV scheduling.
Cash Out & Bet Builder
Bet365 provides both cash out and bet builder features. Cashing out allows you to receive a predetermined reduced sum of your bet before a match has finished to avoid potentially losing everything. There is also the option to cash out with only a partial sum or to automatically cash out when your potential winnings reach a certain figure. The bet builder feature offers greater control and excitement. It allows you create your own bet from scratch using selections of your choice.
Here is a step-by-step Bet365 bet builder guide:
Login to Bet365 and navigate to the match and market and ‘Start Building’.
Click the odds for the selection that you wish to include in the multiple.
The maximum number of selections is 12.
Each additional selection appears on the Bet Slip as you select the odds.
The bookmaker updates the odds.
Once you have completed the multiple, you enter the stake.
Here are the allowed bet builder markets for football, tennis, and basketball:
Football Bet Builder Markets
These markets can be included in your bet builder multiple for football matches:
Match result at half time and full time
Both Teams to Score
Number of Goals
Anytime, first, last, 2 or more and 3 or more player goals
Cards for match and individual players
To Lift the Trophy or progress to the next round
Player Shots on target
You should bear in mind that only six players from each team are allowed for markets involving cards and corners. However, you can use these markets for both teams to reach your 12 selections. Clearly, the scorer markets are related to the match result. If a player scores the first goal, his side is far more like to win the match. These contingencies are factored into the odds.
Basketball Bet Builder Markets
The markets for selected basketball games include the following:
Points by match, quarter, half, and each team
Alternative point spread
Alternative point totals
First half spread
First quarter spread
The bet builder facility is on offer for basketball matches in the NBA and Euroleague. You can combine Bet Builder bets from one game with non-bet builder bets from another game.
Tennis Bet Builder Markets
You can create the same game multiple for a tennis match by bringing together match events that could be related. When these contingencies exist, the odds offer is reduced, and it can be accepted or rejected. A tennis bet builder bet can include a regular market from one match and Bet Builder selections from another match.
The range of options includes the following:
Match correct score set betting
Total number of games
First set winner
Total number of games in the first set
1st set correct score game betting
First break of serve
Player to win a set
Player to win in straight sets
Bet Builder is available on all tennis matches at each level of tournaments covered by bet365.
There are options to wager accumulators at bet365. All you need to do is to add three or more bets to your betslip, after which an accumulator option will automatically appear. To see other betting options, tap ‘Show more multiples’.
|Excellent range of bets and features at bet365
At bet365 there are an amazing amount of markets and depth. They have a great in-play section, complimented by live streaming. Many types of bets are available, both pre-match and in-play.
Welcome offers and Promos at bet365. Bonus time at bet365
There is a very generous welcome offer at bet365, which can net you £30 worth of free bets when you bet £10 on the sportsbook. One of the company’s strengths is offers for new customers. There is plenty to keep existing customers interested too.
New player bonus at bet365
At bet365 there is a very generous new customer offer. Once you open your account and deposit between £5 and £10 to your account, bet365 will give you three times that value in free bets. This offer is open to new customers only and must be claimed within 30 days of registering your account. Your Bet Credits will be held in your account and are non-withdrawable. To release for use you must place qualifying bets to the value of your qualifying deposit (capped at £10), and they must settle within 30 days of claiming the offer.
Be aware that Apple Pay, Google Pay, PayPal, paysafecard and all other prepaid credit and debit cards, where available, cannot be used for either your qualifying deposit or any subsequent withdrawal of returns from Bet Credits stakes unless the company have successfully verified an accepted form of your Identity Documents and you have entered a Postal Verification Code or two accepted forms of identity have been successfully verified. Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.
Before taking advantage of this offer it is advisable to read the terms and conditions thoroughly
As ever, promotions are subject to change. Overall, this is a great introductory offer and offers good value on a range of sports.
bet365 Deposit bonus
The new customer offer described earlier rewards bettors with five times the amount of their initial deposit of between £5 and £10.
bet365 Free Bet bonus
The welcome bonus is a form of free bets. For other free bets, we recommend checking the offers page. Free bets promos are very frequent on bet365. They randomly offer £5 free bets on Premier League matches, Champions League matches, and many other sports.
Bet365 offers a chance to get a bigger price on a selected runner for every UK & Irish horse race and on chosen markets for other selected sports. In order to take advantage of this offer you need to navigate to a sporting classification or event. Events with Bet Boosts available will be indicated by a green arrow, the boosted prices available will display on the coupon with the original price crossed out. You then select the Bet Boost price to add it to the bet slip.
Bets placed on a Bet Boost market are eligible for all sports offers. Where a Bet Boost is offered for a multiple bet on a qualifying sport (for example a pre-built Treble), the Soccer Accumulator Bonus, Tennis Accumulator Bonus or Multi-Sport Accumulator Bonus will not apply. Horse Racing Bet Boosts are available to customers residing in the UK & Republic of Ireland on UK, Irish and selected international races up to 15 minutes prior to race off time and from 10am UK Time on the day of race. Availability for specific Bet Boosts may be withdrawn at the discretion of the company. This promotion is open to new customers and other customers who are eligible.
ITV Racing 4-1 offer
This promotion sees bet665 have team up with ITV Racing. To use the ITV 4/1 offer place a Win or Each Way single bet at odds of 4/1 or more on any horse running in a race televised live on ITV Racing. If your first single bet on that race wins, place a bet up to the same stake (up to £50) on the next race broadcast live on ITV Racing. If the bet loses bet365 will refund your stake (up to £50). If the bet also wins at odds of 4/1 or more, you qualify for a bet on the next race televised live on ITV Racing.
TV Racing 4/1 Offer Races:
|Last ITV Racing 4/1 Offer Race
|29th December – 3.10 Doncaster
As ever, we recommend that you study the terms and conditions
bet365 Price promise
Horse Racing fans can take advantage of the Price Promise promotion. Once again bet365 combine with ITV Racing. To use this promotion, place a bet from 10am on the day of race on the Win and Each Way fixed odds markets for any race shown live on ITV Racing. US racing is excluded. The company guarantee that they will not be beaten on price by the following bookmakers: Ladbrokes, William Hill, Paddy Power, Coral, Sky Bet and Boylesports. The offer applies up to 15 minutes before the scheduled ‘off’ time for each ITV race.
Each way first goal scorers
Place an Each Way First Goal scorer bet on any Soccer match. If your player scores at any time during the game in 90 minutes play, the company will pay you out for unlimited places.
bet365 Risk-free Bet bonus
The company offer a number of score prediction games where you can enter for free and win cash or free bets.
bet365 Reload bonus
As mentioned earlier, bet365 have offers available for existing customers, which give you the chance to rack up free bets.
Other Promotions offered by bet365
Soccer Substitute Guarantee NBA Early Pay-out Offer Soccer Accumulator Bonus
Tennis Accumulator Bonus Tennis Retirement Guarantee
2 Goals Ahead Early Pay-out Offer
bet365 VIP Programme
At the time of writing, bet365 does not offer its sports players a VIP programme. It definitely is not advertised. It seemed that there was no loyalty programme. However, when contacted, the company said that there was a loyalty programme. The response was quite vague, but we were told that customers were contacted when eligible.
|An enticing welcome offer, great new customer offers and regular promotions at bet365
The welcome offer and new customer promotions are generous and attractive at bet365. There are a range of promotions available in many areas, however, you need to check eligibility. Many state that they are targeted at new customers. A VIP programme, and greater clarity regarding loyalty bonuses could improve things.
bet365 User experience
Firstly, I looked at how to register an account, along with the welcome bonus, terms and conditions. Then I completed the registration and verification process. I checked out a number of different sports before looking at specific bets, focusing on football, rugby union and horse racing.
I placed a couple of bets to check everything ran smoothly and then looked at the customer service section, the terms and conditions and at the information and support on safer gambling. I conducted this research using both the desktop version of the website and the app.
Using bet365 on their website
The bet365 desktop website is generally user friendly, if a little cluttered, and allows access to all the different features of the site.
The help section is easily found, and the number of topics covered in this is extensive. The in-play section is easy to use, and once again, the markets are most comprehensive.
Using bet365 on their app
The service provided by bet365 on mobile devices is an excellent. The app is quick, responsive and offers easy access to promotions, different sports markets, and all that the site has to offer.
|User friendly experience on the website and the app at bet365
bet365 provide a user-friendly experience on their website and on mobile devices, via the app. The website can appear a little cluttered.
How to register a new account with bet365
Starting an account at bet365 is straightforward. It all appears on one large form. It does require quite a lot of information; however, this allows you to tailor your account to your needs, and gives greater security.
- Visit the bet365 website and click join
- Add your basic information
- Add contact details/choose how you would like to be contacted
- Add address
- Create user name and password, plus a four digit pin
- Choose time zone, odds display and bonus code.
- Agree to the terms and conditions and click join.
Documents and information you need to share with bet365
As mentioned earlier you need to share personal details such as name, a valid email address, a phone number, country of residence and your current address. In order to verify your account you need to go through the following steps, which includes uploading a photo of your Passport, Drivers Licence or National ID.
You will need to upload a photo of one of the following:
Copy of a bank statement (less than six months old).
Utility bill (less than six months old).
|A straightforward and secure sign in process at bet365
A straightforward, thorough, secure, and user-friendly registration process. If there are any issues customer service can provide support.
Bet365 Payment methods
bet365 have a number of options available for deposit and withdrawal. Debit cards have a minimum deposit of £5, with most other methods being £10. Deposit time is generally instant, with the exception of bank transfers.
|Average Deposit Time
|Average Withdrawal Time
|1-3 working days
|1-3 working days
|1-3 working days
|1-3 working days
|Click to pay
|1-3 working days
|Pay by Bank App
|Up to 24 hours
|Up to 24 hours
|1-5 working days
|1-5 working days
|Bet365 deposits and withdrawals are safe,fast, fair and easy to use.
bet365 have an effective, fast,fair and user-friendly system in place for deposits and withdrawals.
Cryptocurrency available at bet365
At the time of writing, no crypto payments are available at bet365.
Time to collect your winnings. Here’s how to withdraw your money from bet365
Withdrawals are speedy and simple at bet365. I have outlined the process in a number of straightforward steps:
Step by step guide on how to withdraw at bet365
- Log in to your Bet365 account.
- Click on your Profile icon in the top right-hand corner of the screen.
- Enter your card details, password and the amount you’d like to transfer.
- Confirm your withdrawal by clicking Withdraw.
Other important information when withdrawing at bet365
There are no fees, however bet365 has a minimum withdrawal amount for each method. It is £10 for paypal and £5 for the other methods.
|Quick sound and secure withdrawals at bet365
Safe, fair and speedy system for withdrawals.
bet365’s Customer Support
Currently bet365’s help section is one of the most comprehensive you will find on betting sites and sportsbooks. They have clearly made it a priority to ensure that players can get a rapid response to any queries. For any specific questions which are not addressed in their help section, however, such as if bet365 is down, you have a number of ways to contact the company, including live chat, email, web message, by phone, or via post.
The help received via live chat, when we asked about the VIP and Loyalty programmes was a little vague, however the representative was very polite. There was a short wait in a queue before being connected, but this is standard. The telephone helpline was pretty quick, even at peak time. This service is available 24/7. There is also the option to contact the company through a messaging service on your account.
|Average Answer Time
|1 working day
|08000 288 365, 0800 7810 365 or 01782 684 757. 24/7
|Available on the App/Website 24/7
|Immediate response but automated message. 5 minutes to be put through to an advisor.
|@bet365 24/7. However they refer issues to the live chat on the website.
|Excellent customer service via several mediums at bet365
Excellent and extensive help section. 24/7 customer service, available in a variety of mediums.
As we mentioned earlier, bet365’s commitment to ensuring that its players gamble responsibly is to be commended. The company provide tips on how to recognise a potential gambling addiction, a budget calculator, and the option to track your historical spending on the site.
In addition to these, bet365 offers its users the opportunity to set Deposit Limits to limit the amount that can be entered into the account over a certain number of hours or days; Reality Checks which consist of notifications designed to alert you when you have been logged in for an extended period of time; Time-Outs which allow you to set a period of hours or days where you can take a break from gambling and won’t be able to access your account; and Self-Exclusions which allow you to set a period of months or years where you will not be able to gamble with Bet365. This is usually encouraged if there are signs or suspicions of a gambling problem.
|bet365 strongly promotes responsible gambling
bet365 has a great attitude to responsible gambling and has a number of features and strategies in place to support customers.
Awards and Recognitions
bet365 is a well-regarded bookmaker. It is ranked first by the Telegraph on their list of the UK’s best betting websites for 2023 and third for their best football betting website. In December 2022, bet365 won the SBC Bookmaker of the Year Award for the third year in succession.
SBC Bookmaker of the Year 2022
SBC Bookmaker of the Year 2021
SBC Bookmaker of the Year 2020
bet365 – One of the best betting sites in Britain and a major player globally
Chris Sampson: An excellent sportsbook with a range of features and great customer support. Undoubtedly bet365 is a fantastic sports betting site with very few faults. It is a market leader in the UK and globally.
It offers straight forward deposits and withdrawals, a fantastic sportsbook with a huge amount of markets and submarkets at very competitive odds. It is extremely user-friendly, has a superb mobile app and is trustworthy and secure. The help section is extensive and it has 24/7 customer services. The company is very proactive in promoting responsible gambling and is committed to ensuring players gamble safely and responsibly. I recommend this site to novice bettors and those who are more experienced and simply want to try a new bookmaker.
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