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One of the largest bookmakers in the world, Bet365 has an excellent all-round package for NFL punters to consider.

  • Early payouts on NFL games
  • Accumulator bonus
  • Bet Boost
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Featured Offer
Bet £10 Get £30 in Free Bets
Claim Bonus
18+. T&Cs Apply.
Payment Methods
For New Customers. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. 18+.

Bottom line:

Back a team to win an NFL game at Bet365 and your bet will be paid out if they take a 17-point lead.

Why we like Bet365

The Super Bowl is covered by Bet365’s early payout promotion for NFL games. They have accumulator bonuses which can prove lucrative if you place regular accas. Tonnes of Bet Boosts are available in the build up to the Super Bowl.

What Bet365 offers you

  • Early payout: There’s no need to worry about dramatic comebacks at Bet365. Your bet will be marked a winner if the team you’ve backed takes a 17-point lead.
  • Accumulator bonus: Your potential winnings on NFL games can be boosted by as much as 70% at Bet365.
  • Bet Boost: An array of markets feature in Bet365’s Bet Boost section ahead of the Super Bowl.
  • Depth of props available: You can find a huge number of Super Bowl prop markets at Bet365 once the two teams involved are confirmed.


Unibet is an underrated bookmaker which has quickly become one of the best Super Bowl betting sites in the UK.

  • Outright options on NFL 
  • Regularly updated welcome offer
  • On-site NFL statistics throughout season
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Featured Offer
£40 back as bonus if first bet loses plus £10 Casino bonus
Claim Bonus
18+. T&Cs Apply.
Payment Methods
New customers only. 18+, Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 50x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in. Full T&Cs apply.

Bottom line:

If outright betting is your thing, Unibet boasts a number of markets with high odds.

Why we like Unibet

You always have options when it comes to NFL outright betting at Unibet. Their welcome offer is lucrative, and will often be updated to keep up with their competitors. You can do your NFL research on their site thanks to their catalogue of statistics.

What Unibet offers you

  • Selection of outright markets: From Super Bowl winner to player specials, Unibet has a comprehensive selection of outright markets to choose from.
  • Updated welcome offer: Unibet regularly updates their welcome offer to make sure they are ahead of their rivals.
  • On-site NFL statistics: Player and team statistics are available through the Unibet website. You can conduct your pre-wager research on their site or app.
  • Intuitive website: The Unibet website was clearly designed with the punter in mind. Loading times are minimal and it is straight-forward to navigate.


Only founded in 2020, BetUK is a new face on the British sports betting scene, but that doesn’t stop it being included among the best Super Bowl betting sites in 2023.

  • Best Odds for EPL
  • Best Odds for UCL
  • Excellent outright Super Bowl prices
  • Profit boost through Acca Club
  • Modern website design
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Featured Offer
Bet £10 and get £30 in Free Bets
Claim Bonus
18+. T&Cs Apply.
Payment Methods
T&Cs apply. New customers only, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, (singles + Upwards)(min odds 4/5 or 1.8), 1 x £10 Free Bet Builder (min odds 3/1 or 4.0) and 1 x £10 Football (min odds 4/5 or 1.8). Stake not returned. 7 day expiry. Opt-in required. 18+

Bottom line:

BetUK has fantastic value if you are looking to place outright wagers on the Super Bowl.

Why we like BetUK

High prices are a great starting point for any bookmaker, and BetUK have strong outright prices. The BetUK Acca Club can also provide you with some strong rewards. The website has very few weaknesses, and the welcome offer stacks up well against the bigger names.

What BetUK offers you

  • High outright prices: Odds comparison sites often show BetUK to have very competitive Super Bowl outright prices.
  • Acca Club: Regularly back accumulators at BetUK and there is potential for some great rewards, including free bets.
  • Well-designed website: Their modern-looking website is quick to load and set out in a way which makes it easy to absorb the information.
  • Solid welcome offer: BetUK’s welcome offer has a decent return. You have some free bets to get going with early on.


St Albans based SpreadEx came onto the scene as a spread betting platform at the turn of the millennium. It has added a fixed-odds sportsbook, and they provide a quality betting service for American Football, including the NFL and the SuperBowl.

  • Outright odds available early
  • Easy to switch between spread betting and fixed odds
  • High odds on Superbowl markets
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Featured Offer
Bet £25, Get £50 in Bet Bonuses
Claim Bonus
18+. T&Cs Apply.
Payment Methods
Place a £25 fixed odds single bet at min. odds of 1/2 and get 5 x £5 free fixed odds single bets, as well as 2 x £5 free totals goals bets, 2 x £5 winning favourite bets, and 50 free spins on Starburst. Free bets applied to account on consecutive days. 18+ T&Cs apply.

Bottom line:

SpreadEx offer the flexibility to switch between fixed odds betting and spread betting. They provide punters with extensive stats for the SuperBowl.

Why we like SpreadEx

SpreadEx provide some flexibility for punters with how easy it is to move between spread betting and fixed odds wagers and give SuperBowl bettors great in-play options along with a range of stats and info.

What SpreadEx offers you

  • Early outright odds: There’s no waiting around for odds at SpreadEx. Their outright markets are released well in advance of the action getting underway.
  • Versatility: It is a seamless process to move between spread betting and fixed odds at SpreadEx. You can easily compare the odds and markets.
  • Stats Centre: Loads of stats and info available via the stats centre tab when making your Super Bowl picks.
  • High odds: SpreadEx often comes out favourably when its odds are compared with other leading bookmakers. They provide good value for the Super Bowl.
  • Bonus for referrals: Refer a friend to SpreadEx and you could receive a free bet of £100.


A stalwart of British high streets for over a century, Ladbrokes has transformed its in-person presence into becoming one of the best Super Bowl betting sites in the UK.

  • Customise your wager with #GetAPrice
  • Boost your own odds
  • Lots of NFL specials
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Featured Offer
Bet £5 Get £20 in Free Bets
Claim Bonus
18+. T&Cs Apply.
Payment Methods
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

Bottom line:

You are granted flexibility at Ladbrokes with their #GetAPrice feature.

Why we like Ladbrokes

Create your own wager at Ladbrokes through #GetAPrice. Combine markets of your choice. You have the choice to boost one of your own wagers each day with Odds Boost tokens. They provide NFL specials throughout the regular season and Playoffs.

What Ladbrokes offers you

  • #GetAPrice: Get in touch with Ladbrokes using the hashtag to get your custom wager priced up.
  • Boost your bets: Use their Odds Boost tokens to choose which of your wagers you would like to see boosted.
  • NFL and Super Bowl specials: All sorts are covered by the Super Bowl specials at Ladbrokes, including the length of the national anthem and the half-time show.
  • Long-standing reputation: Founded in 1902, Ladbrokes has a reputation for its punters fairly.

Check out the best betting sites in the UK  and the best American football bookies with

How our experts choose the best sites to bet on Super Bowl 

Growing interest in the NFL on this side of the Atlantic has led to bookmakers pulling out all the stops for the Super Bowl. Even before the Super Bowl-focused promotions and offers, you have a great deal to ponder as you weigh up the best Super Bowl betting sites in the UK. It’s important to figure out your priorities. 

Sam Cox: In my opinion, the leading Super Bowl online betting sites will have hundreds of markets on the game itself, plus a healthy portion of special odds to consider. Anywhere with accessible NFL statistics and expert tips is at an advantage, too. 

Compare the best Super Bowl betting sites of 2024

Every bookmaker has some form of Super Bowl offering for you to ponder. There are pros and cons of every bookie, and plenty of great options out there when it comes to betting on the Super Bowl. Our focus is on finding the best of the best, though, so it is important to compare the strengths and weaknesses of the leading contenders.

Here’s a quick look at our picks for the best Super Bowl betting sites in 2024. 

Site RatingBest ForFull Review
Unibet4.4/5Outright marketsReview
BetUK4.1/5High outright oddsReview
Bet3654.6/5Early Super Bowl payoutsReview
SpreadEx4/5Spread bettingReview
Ladbrokes3.9/5Creating your own wagerReview

How to choose the best site for you

We have done the initial legwork to find some of the top Super Bowl online betting sites. Landing on a bookmaker is very much a personal decision, however, so you should take a look around for yourself before committing.

These seven criteria are important in your search: 

  1. Licences are a must: Safety is crucial when betting online. You want to be confident your personal data and financial information is safe. The only way to ensure this is by gambling on licensed betting sites.
  2. Compare welcome offers: The right welcome offer can be a great way to kickstart your time with a new bookmaker. It is a good idea to check the terms before signing up, because how well an offer works for you will depend on your stakes and betting habits.
  3. Search for Super Bowl odds: It is important you can quickly locate their latest Super Bowl odds. The number of markets on offer matters. It might be worthwhile heading to an odds comparison site to make sure you are getting good value, too.
  4. Research payment options: If you have a preferred payment method in mind, you should check that it is available. Read up on their payment process to see if there are any hidden fees. You want to be able to withdraw your winnings quickly.
  5. Read reviews: What others think of a bookie can tell you a lot about the experience of being a regular bettor on their platform. Use Google to find some reviews from fellow punters.
  6. Download their app: Head to the app store on your preferred device and download their app. Have a look around to check that the offers and features on the website are also available on mobile.
  7. Sign up: If all your criteria have been met, it’s time to trial their sign-up process. The registration and verification steps can give you an idea of how comfortable you would be regularly using this bookmaker. 

Betting on Super Bowl explained

Just as American football has evolved since the Super Bowl was first played in the 1960s, so have the options for betting on it. The best Super Bowl betting sites in the UK provide live coverage, extensive statistics and tonnes of in-play betting options. 


Odds on the Super Bowl are available almost immediately after the end of the previous NFL season. Super Bowl odds will move considerably depending on offseason moves. Other markets on the Super Bowl will only become available once the teams involved are confirmed. 


Making your Super Bowl picks requires a fair amount of research. If you’re betting on the game itself, it’s crucial to look at previous meetings between the teams and find out the latest injury news. If you’re looking at outright betting, see which teams they are projected to face in the playoffs and how they have fared in previous postseasons.

Types of Super Bowl bets

The types of Super Bowl bets are very familiar if you have wagered on the NFL in the past. The leading Super Bowl online betting sites will also provide some other Super Bowl-specific markets.

Game winner

Found at the top of the page when looking at Super Bowl odds, the game winner market is the most straight-forward. This is simply about which team will win the game. Be careful, though, as it is worth checking whether this includes overtime.

Total points

Bookmakers will set a line for the total number of points in the Super Bowl. For example, if they set the line at 42.5, you will then wager on whether the two teams will combine to score over or unde

r that amount. Again, it is worth checking whether this includes points scored in overtime.

Handicap betting

Handicap Betting otherwise known as Line Betting is where you have a “+” or “-“ handicap applied to your selection at the end of the match, if your selection is now winning with the handicap applied, your bets a winner. The Asian Handicap adds excitement to a Super Bowl fight that feels pretty clear in advance. Now, it may not happen very often that there is a given favorite in the NFL finals, but sometimes it can be interesting to use the Asian handicap and raise the odds a little.


Over/under games on the Super Bowl are versatile, including number of points, yards or touchdowns. The market is wide, and you can bet on different aspects such as total points scored or a player’s performance in a game, for example number of passing yards.

Player props

The best Super Bowl betting sites in the UK provide an extensive selection of player props for you to analyse. This category covers passing yards, pass attempts, interceptions, rushing attempts, rushing yards, receiving yards and much more


Available throughout the year, outright betting on the eventual Super Bowl winner is very popular among NFL fans. Teams will have odds to win the Super Bowl until they are eliminated. 

Other odds Super Bowl

Running with the ball as a quarterback is something that happens quite often, and this can be an interesting market.

Betting on the Super Bowl MVP is another favourite among NFL fans and bettors.

There is also the possibility to bet on various specials. These specials can partly be about the players in the respective teams but also about things that happen around the match and during the popular half-time entertainment. A classic that some betting companies offer is bets on which colour energy drink the winning team will pour on their head coach!

Super Bowl betting strategies

You should dedicate a few hours to developing your Super Bowl betting strategy. Team statistics, injuries and history in the big game are all important. It is also worth considering how the teams, players and coaches have fared when they have faced each other previously. For an outright betting strategy, it is useful to consider how the odds have moved and what games teams have coming up. 

Check out our Super Bowl preview before making your picks.

Get to know more about Super Bowl to bet smarter

The Super Bowl is the final game of the NFL season and the decider of the Playoffs. The winner of the AFC and NFC meet at a neutral venue for a one-off game, with the winner lifting the Lombardi Trophy. It replaced the NFC Championship game in 1966. 

Each Super Bowl is named with roman numerals. The game is held on the second Sunday of February each year, and it is watched by millions of people all over the world. International audiences for the NFL and the Super Bowl have grown significantly in recent years. The event has become a major cultural event that transents sport with a great deal of interest surrounding events linked to the Super Bowl as well as the match, such as the halftime show.

Super Bowl venues are decided several years in advance. New Orleans’ Caesars Superdome has hosted the most Super Bowls with seven, putting it just ahead of Miami’s Hard Rock Stadium on six.

In the Super Bowl era, the Pittsburgh Steelers and New England Patriots are the two most successful teams with six titles apiece. The Minnesota Vikings and Buffalo Bills share the unwanted record of most Super Bowl appearances without a win (four).

Who is the favourite to win the Super Bowl in 2023 Season?

The San Francisco 49ers are currently favourites to win the Super Bowl.

The Kansas City Chiefs won the Super Bowl in February 2023, wrapping up the 2022 season and, at the start of the season, were favourites to lift the trophy again for the 2023 season on Febriary 11 2024. Led by the incomparable Patrick Mahomes, Kansas City is a modern NFL dynasty and will be among the contenders for years to come. 

However, such was the early season form of the 49ers, that the team from San Francisco assumed the mantle of favourites around about November. Going into the final, most pundits and bookies are anticipating a close contest, however, the 49ers remain narrow favourites. Check out our preview ahead of making your picks.

Who is competing at the Super Bowl in 2023 Season?

San Francisco 49ers and the Kansas City Chiefs will contest Super Bowl LVIII.

What are the key dates to keep in mind?

27th-29th April 2023 – NFL Draft

26th July 2023 – Training camps start

7th September 2023 – Regular season begins

7th January 2024 – Final regular season games

13th-15th January 2024 – Wild Card weekend

20th-21st January 2024 – Divisional Round

28th January 2024 – Conference Championship games

4th February 2024 – Pro Bowl

11th February 2024 – Super Bowl LVIII: San Francisco 49ers vs Kansas City Chiefs

Check out the best betting sites in the UK  and the best NFL and American football bookies with

Want to know more about the Super Bowl? Check out these amazing facts!

Frequently Asked Questions

More people watch the World Cup final worldwide than the Super Bowl. While NFL audiences have increased outside the USA, it still does not have the same level of interest as the FIFA World Cup.

Each player on the winning Super Bowl team receives $157,000. Players on the losing team pocket $82,000.

Tom Brady has won the most Super Bowls with seven titles to his name. Brady won his first six with the New England Patriots and added a seventh with the Tampa Bay Buccaneers.

The spread is a key component in NFL betting. If a team is +7, they are a seven-point underdog. This means they effectively start with a seven-point advantage and your bet will win even if they lose by six points.


Chris is a former athlete and a qualified PE teacher. He is a keen football fan, watching many matches at different levels throughout the season, and enjoys following many different sports. With betting and sports sites, he has a keen eye for detail and can to highlight positives and negatives for users. His experience in sport as a performer, teacher, writer and fan allows him to see things from many different perspectives. Editorial Promise
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