
1. bet365
The NFL has grown markedly over the last decade, with more games being played abroad and the fanbase growing outside the USA. Whether you are wanting to get into the nitty gritty of player props in the regular season or place a couple of fun wagers on the Super Bowl, it makes sense to learn about the best NFL betting sites.
Bet £10, get £10 in free bets
18+ New Customers only. Max Win £10 Free Bet. Qualifying bets at odds 1/1 or greater. Paid as bonus token. Min 4/5 odds required. Skrill, Neteller, Paypal not eligible. BeGambleAware.org. T&Cs apply.
Bet £10 & get £30 in Free Bets
New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. T&C’s Apply.
Bet £5 Get £20 in Free Bets
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Bet £15 Get £10
New Customers Only. Qualifying bets must be placed at odds of 1/1 or greater. Max One £10 Free bet! 1/1 or Greater Paid as Bonus token with min. 4/5 odds req. Skrill, Neteller & Paypal not eligible. T&C Apply. 18+
1. bet365
2. Unibet
New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 50x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in. Full T&Cs apply.
4. BetVictor
18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply, see below. Please gamble responsibly
5. Betfred
New 18+ UK customers. Register with CHELT40 between 09:00 on 10/03/2023 and 17:30 on 17/03/2023. Deposit, using a Debit Card, and place first bet on sports within 7 days of registering. Bet must be £10+ at Evens (2.0)+ in one bet transaction. £40 in Free Bets credited within 10 hours of bet settlement, expires 7-days after issue. First bet must be settled within 7 days of registration. Proof of I.D and address may be required. Full T&Cs apply. Full T&Cs apply.
6. Betway
New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply.
An established bookmaker with a great reputation for fairness and customer service, William Hill has cemented a place among the best NFL betting sites in the UK.
Bottom line:
Punters have a vast range of NFL markets to choose from at William Hill.
Why we like William Hill:
Very few bookies give you as much choice when betting on the NFL as William Hill. They have all manner of markets to consider, and you can always get a price on something a bit different with #YourOdds. Once the games are underway, keep your eyes peeled for their enhanced odds.
Pros | Cons |
Great depth of NFL markets #YourOdds markets Enhanced NFL odds throughout season | Welcome bonus could be better Odds aren’t the best |
What William Hill offers you
Read the full William Hill Review
Paddy Power has carved its own niche in the sports betting industry through its unique promotions and bold marketing campaigns.
Bottom line:
Famous for their specials markets, Paddy Power gives NFL punters markets you are unlikely to find elsewhere.
Why we like Paddy Power:
Paddy Power goes out of its way to offer a distinct product. Their promotions are plentiful and are regularly updated. Their specials markets provoke some interesting betting decisions for punters. All bettors are keen on enhanced odds, too, which they provide through Power Prices.
Pros | Cons |
NFL specials during regular season, playoffs and offseason Power Prices Lots of promos | Limited live streaming Some complaints about help system |
What Paddy Power offers you
Read the full Paddy Power Review
Bet365 is often regarded as the bookie to beat. There are very few flaws in their package, and there was no doubt that they belong among the best NFL betting sites in 2023.
Bottom line:
An exceptional early payout offer is the headliner for NFL punters at Bet365.
Why we like Bet365:
You are insured against big comebacks with the NFL early payout offer at Bet365. They give you more markets to choose from than almost any other bookmaker when it comes to the NFL. You will often find boosted wagers in their ‘Bet Boost’ section. With a small qualifying wager, you can watch certain NFL games on the website and app.
Pros | Cons |
Early payout on NFL games Stacks of game-specific and outright markets Bet Boost | Winners known to get restricted Website and app design isn’t for everyone |
What Bet365 offers you
Only two UK bookmakers have more betting shops than Betfred. Successful as an in-person bookie for several decades, they have also become a strong option among NFL online betting sites.
Bottom line:
Betfred keep their NFL page going during the offseason with lots of outright markets for punters to consider.
Why we like Betfred:
You have a good choice of NFL markets at any time in the year with Betfred. If you’re keyed in to the offseason moves, the outrights could be a good place for you. In season, their promotions are often worthwhile. #PickYourPunt gives you a few different wagers to check out.
Pros | Cons |
Selection of outright markets during offseason Frequent NFL promos during regular season #PickYourPunt | Website is a bit clunky In-play betting is sluggish |
What Betfred offers you
Founded over 120 years ago, Ladbrokes has been a feature of British high streets for generations. They have paired that with a solid online presence to become one of the best NFL betting sites.
Bottom line:
If you can’t find the market you’re after, Ladbrokes will help you out with #GetAPrice.
Why we like Ladbrokes:
Ladbrokes allows punters to combine markets on NFL games using #GetAPrice on Twitter. If you have found a wager you like which is already on the site, you can take advantage of their odds boost feature to increase your potential winnings.
Pros | Cons |
Get your own odds with #GetAPrice Boost your own odds Virtual American football | Fewer outright markets during offseason Odds lower than some competitors |
What Ladbrokes offers you
Read the full Ladbrokes Review
Through promos, customer service, special markets and much more, bettors have a lot to take in as they analyse betting sites. It can be a little overwhelming when contrasting bookies, particularly with how much effort they put into trying to attract NFL punters.
Sam Cox: In my opinion, the best NFL betting sites offer league-specific promotions and an array of outright markets. It is paramount these bookmakers put effort into their NFL product, giving bettors as many bets to choose from as possible. I place extra value on bookies that do something to stand out from the crowd.
The NFL’s fanbase continues to grow in the UK. Betting on the league is increasing, too. As a result, bookmakers pull out all the stops to lure new customers and retain their existing punters. It is a crowded marketplace, with lots of decent NFL online betting sites out there to consider.
We, though, have narrowed it down to the very best NFL betting sites. Here’s a quick comparison:
Site Name | Betting.com Rating | Best For | Sign-up Bonus | Full Review |
William Hill | 4/5 | Depth of odds | Bet £10, Get £30 Free Bets | Review |
Paddy Power | 4.2/5 | NFL specials | Bet £20, Get Back As Cash If Loses | Review |
Bet365 | 4.6/5 | Early payouts | Bet £10, Get £30 Free Bets | Review |
Betfred | 4.1/5 | Offseason betting | Get £40 Bonuses With £10 Stake | Review |
Ladbrokes | 3.9/5 | Custom bets | Bet £5, Get £20 Free Bets | Review |
We at Betting.com have committed the hours to compile pros and cons of the best NFL betting sites in the UK. There is a lot to ponder when choosing a bookie, however, and parts of it are subjective. You should do your own research before taking the plunge.
So, here are a few criteria to have at the front of your mind when looking for a bookmaker:
The first American football game was played in 1869. The sport played in the 2020s is incomparable to the 19th century version, and the world of NFL betting has evolved dramatically, too.
NFL odds are available on the best NFL betting sites every month of the year.
The process for making NFL picks starts with some research. Then, you want to locate the best value odds for your selection.
Regular punters will be familiar with the common types of NFL bets. If you are looking for some pointers, here are four of the most popular wagers.
Spread betting is effectively a handicap. If a team is -6.5, they need to win by seven points for your bet to be a winner. In that case, the underdog would be +6.5, and just needs to stay within a touchdown to cash your wager.
The best NFL betting sites will set a total for each game. You bet on the over or under, with your bet paid out as a winner if the combined points in the game match your pick.
A lot of player props are available in the NFL, including passing yards, receiving touchdowns, rushing yards, pass attempts, field goals and more.
Outright betting markets cover everything from the Super Bowl winner to Coach of the Year and MVP.
You should put time into honing your NFL betting strategy. Sites like Pro Football Reference are a good starting point for your research, while ESPN is a great place to keep up with the latest news around the league.
The NFL was founded in 1920. It merged with the American Football League in 1970, which had been a direct competitor throughout the 1960s.
As of 2023, there are 32 teams competing in the NFL, split between two conferences (the AFC and NFC). The champions of the AFC and NFC meet in the Super Bowl in the final game of each season to decide the champion.
The New England Patriots and Pittsburgh Steelers are tied for the most titles in the Super Bowl era with six apiece. Stretching back through the entire history of the league, the Green Bay Packers have been most successful with 13 championships.
Hall of Fame quarterback Peyton Manning holds the record for regular season MVPs awards with six.
Winners of two of the last four Super Bowls and having reached the AFC Championship Game in five straight seasons, the Kansas City Chiefs are favourites to win the NFL in 2023.
The Chiefs have won three Super Bowls in their history. Only six teams have won the Big Game more frequently. With Patrick Mahomes under centre, they remain the NFL’s team to beat.
Bookies currently tab the San Francisco 49ers, Buffalo Bills, Philadelphia Eagles and Cincinnati Bengals as the other leading candidates to lift the Vince Lombardi Trophy.
27th-29th April 2023 – NFL Draft
7th September 2023 – Season starts
23rd November 2023 – Thanksgiving games
7th January 2024 – Regular season ends
13th January 2024 – Playoffs begin
4th February 2024 – Pro Bowl
11th February 2024 – Super Bowl