
1. bet365
With the NFL playing more games in Europe, the interest in American football on this side of the Atlantic continues to surge. The Super Bowl is one of the most-watched events each year, and the stars of the sport are becoming more well-known outside of the USA. If you are a long-time American football fan or just getting into the sport, it’s worth learning about the best American football betting sites.
1. bet365
2. Unibet
New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 50x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in. Full T&Cs apply.
4. BetVictor
18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply, see below. Please gamble responsibly
5. Betfred
New 18+ UK customers. Register with CHELT40 between 09:00 on 10/03/2023 and 17:30 on 17/03/2023. Deposit, using a Debit Card, and place first bet on sports within 7 days of registering. Bet must be £10+ at Evens (2.0)+ in one bet transaction. £40 in Free Bets credited within 10 hours of bet settlement, expires 7-days after issue. First bet must be settled within 7 days of registration. Proof of I.D and address may be required. Full T&Cs apply. Full T&Cs apply.
6. Betway
*New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+
The ‘King Of Bonuses’ was founded with funds from a winning bet on England to win the 1966 World Cup. Since then, Betfred has become one of the most popular American football online betting sites.
Bottom line:
Betfred lives up to its reputation with its consistent stream of promotions on American football.
Why we like Betfred:
You are never short of promos with Betfred. They are constantly bringing out new offers through the American football season, with a particular focus on the NFL. Their outright markets are diverse, including wagers on each team. You can use #PickYourPunt to create your own wager during the season.
Pros | Cons |
Tonnes of promos on all sports Team-specific futures #PickYourPunt | In-play is a bit unreliable Website design is dated |
What Betfred offers you
Coral is one of the most well-known names in the British sports betting industry. The company, founded by Joe Coral in 1926, combines a high-street presence with a well-rounded online package.
Bottom line:
If outright betting is important to you, it’s hard to look past the high prices available at Coral.
Why we like Coral:
Coral is the place to go if you’re wanting to place some outright bets. Their prices in division and Super Bowl markets are very competitive. Outside of the NFL season, XFL game betting is available. Their Odds Boosters also can provide some good value once the season gets underway.
Pros | Cons |
Strong outright prices XFL betting available Odds Boosters | Not many NFL-specific promos Website could be improved |
What Coral offers you
Stoke-based bookmaker Bet365 is a giant of sports betting in the UK.
Bottom line:
Early payouts are one of many reasons Bet365 is among the best American football betting sites in 2023.
Why we like Bet365:
You are eligible for early payouts on NFL games at Bet365. Bet Boosts are available throughout the year, even with outright combinations boosted during the offseason. Fans of accumulators can receive a bonus of up to 70% on their American football accas.
Pros | Cons |
Early payouts Bet Boosts, including outright combinations Accumulator bonus | Winners have been limited Website lacks graphics |
What Bet365 offers you
Betway was founded in 2006, and has offices in London, Cape Town, Malta and Guernsey.
Bottom line:
You’ve always got some markets to analyse at Betway thanks to their comprehensive selection of offseason specials.
Why we like Betway:
Not many bookies can match Betway’s offseason specials. Their focus on the draft is impressive. Coverage of the CFL and college football gives you some extra options if you’re willing to look beyond the NFL. Regular punters can receive rewards through their Free Bet Club.
Pros | Cons |
Offseason specials Coverage of CFL and NCAA Free Bet Club | Rivals have more promos No XFL odds |
What Betway offers you
10bet might not be the biggest name on this list, but it should not be overlooked when trying to narrow down a list of the best American football betting sites in the UK.
Bottom line:
You can get your moneyline and total points wagers in well before the games get underway at 10bet.
Why we like 10bet:
10bet has preseason NFL game odds up on their site months before the games are scheduled to kick off. The design of their website has rightly earned recognition, including some awards in 2019. The welcome offer is a bit different, but it has serious potential.
Pros | Cons |
Game odds available well in advance Award-winning website design High upside with welcome offer | Lots of scrolling to look through American football odds Promos aren’t the best |
What 10bet offers you
American football is not always at the forefront of a bookmaker’s offering. As a result, it can take some time to figure out which bookies are really taking American football seriously, especially when we get beyond the high-profile NFL games. From customer service to the ease with which you can withdraw winnings, there is a lot to differentiate between bookmakers beyond their promos and odds.
Sam Cox: In my opinion, the best American football betting sites will have a depth of markets for both outright and game betting. I want to see American football-specific promotions, including early payouts and boosted markets. Different options to place offseason wagers are an added bonus.
Comparing different bookmakers can be overwhelming. There are welcome offers, loyalty programs and so much more to take into account. All bookmakers have American football available, meaning there’s a vast number of betting sites to choose from. It helps to narrow that down, and then be able to compare the key elements.
Here’s a quick look at the top American football online betting sites in the UK:
Site Name | Betting.com Rating | Best For | Sign-up Bonus | Full Review |
Betfred | 4.2/5 | American football promos | £40 Bonuses With £10 Stake | Review |
Coral | 4/5 | Outright betting | Bet £5, Get £20 Free Bets | Review |
Bet365 | 4.5/5 | Early payouts | Bet £10, Get £30 Free Bets | Review |
Betway | 4.4/5 | Offseason markets | £30 Matched Free Bet | Review |
10bet | 4.3/5 | Early game odds | 50% Bonus Up To £50 | Review |
We are Betting.com have done the groundwork to help you choose your preferred American football betting site. It is still worth committing some of your time to conducting your own research, however, as choosing a betting site is very much a personal decision.
To help you make that call, here are seven important criteria:
American football was first played in the second half of the 1800s. The rules of the sport have consistently evolved since then. Audiences have grown considerably in the 21st century, with a massive increase in the number of fans outside North America. As a result, more and more people are looking for the best American football betting sites in the UK.
With the sport primarily played in the winter, the busiest time for American football odds is from August through to February. Outright markets are available during the summer, however, with the best American football betting sites providing markets on the NFL Draft.
Making American football picks is not easy. Beyond injury news and recent results, you also need to consider how the teams matchup on both sides of the ball. You want to dive into the statistics to get an understanding for the strengths and weaknesses of both teams.
While American football is very different from many other sports in its rules and structure, the type of bets available will be familiar to anyone who has placed bets regularly.
The moneyline refers to which team will win the game. Tied matches go to overtime in American football, so it is worth checking if the bookie includes overtime in your wager.
Bookmakers will set a line for the total number of points in an American football game. You then bet on the over or the under. Your bet will only be paid out once the game has concluded.
There’s a massive number of player props available at the best American football online betting sites. You can wager on passing yards, touchdowns, rushing attempts, field goals and much, much more.
The best American football betting sites in the UK will have outright odds available year-round. You can wager on win totals, the Super Bowl winner and many other markets.
Spend some time developing your American football betting strategy. Sites like ESPN and The Athletic are helpful for news and analysis. Pro Football Reference and College Football Reference are good places to do some statistical research. It is helpful to look into betting trends before deciding on your wagers, too.
American football might not be a worldwide sport, but there is still an enormous amount of action to wager on throughout the year. The biggest American football games have some of the largest attendances in the world with millions more watching on TV.