Best American Football Betting Sites for June 2023 in the UK

With the NFL playing more games in Europe, the interest in American football on this side of the Atlantic continues to surge. The Super Bowl is one of the most-watched events each year, and the stars of the sport are becoming more well-known outside of the USA. If you are a long-time American football fan or just getting into the sport, it’s worth learning about the best American football betting sites.

Best American Football Betting Sites


1. bet365

Bet £10 Get £30 in Free Bets

For New Customers. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. 18+.


2. Unibet

£40 back as bonus if first bet loses plus £10 Casino bonus

New customers only. 18+, Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 50x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in. Full T&Cs apply.

William Hill

3. William Hill

Bet £10 Get £30 in Free Bets

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply.


4. BetVictor

Bet £5 Get £30

18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply, see below. Please gamble responsibly


5. Betfred

Get £40 in Bonuses When You Stake £10

New 18+ UK customers. Register with CHELT40 between 09:00 on 10/03/2023 and 17:30 on 17/03/2023. Deposit, using a Debit Card, and place first bet on sports within 7 days of registering. Bet must be £10+ at Evens (2.0)+ in one bet transaction. £40 in Free Bets credited within 10 hours of bet settlement, expires 7-days after issue. First bet must be settled within 7 days of registration. Proof of I.D and address may be required. Full T&Cs apply. Full T&Cs apply.


6. Betway

£30 Matched Free Bet

*New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+


7. LeoVegas

100% Profit Boost Up To £100

T&Cs apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+


8. Sportingbet

Bet £10 Get £10

This Promotion is available to Website customers who: are over 18 years old; are a new player with; are resident in the United Kingdom. This offer is available to 1 person per household. 18+. T&C Apply.

Our Choice For The Best American Football Betting Sites in 2023

  • Betfred – Lots of promotions
  • Coral – High outright odds
  • Bet365 – Early American football payouts
  • Betway – Offseason specials
  • 10bet – Early game odds


The ‘King Of Bonuses’ was founded with funds from a winning bet on England to win the 1966 World Cup. Since then, Betfred has become one of the most popular American football online betting sites. 

Bottom line:

Betfred lives up to its reputation with its consistent stream of promotions on American football.

Why we like Betfred:

You are never short of promos with Betfred. They are constantly bringing out new offers through the American football season, with a particular focus on the NFL. Their outright markets are diverse, including wagers on each team. You can use #PickYourPunt to create your own wager during the season.

Tonnes of promos on all sports
Team-specific futures
In-play is a bit unreliable
Website design is dated

What Betfred offers you

  • Constant promotions: Betfred pays full attention to the American football season, delivering a string of promotions throughout the campaign.
  • Team futures: You can find specific outright markets for each team. These range from win totals to the first position they will select in the draft.
  • #PickYourPunt: Combine markets with Betfred’s #PickYourPunt. You can also look through bets others have put together.
  • Daily Price Boosts: Betfred has a dedicated section for their Daily Price Boosts. Look out for NFL boosts during the season. 

Read the full Betfred Review


Coral is one of the most well-known names in the British sports betting industry. The company, founded by Joe Coral in 1926, combines a high-street presence with a well-rounded online package. 

Bottom line:

If outright betting is important to you, it’s hard to look past the high prices available at Coral. 

Why we like Coral:

Coral is the place to go if you’re wanting to place some outright bets. Their prices in division and Super Bowl markets are very competitive. Outside of the NFL season, XFL game betting is available. Their Odds Boosters also can provide some good value once the season gets underway. 

Strong outright prices
XFL betting available
Odds Boosters
Not many NFL-specific promos
Website could be improved

What Coral offers you

  • Excellent outright odds: Super Bowl prices at Coral are very competitive. The same goes for division winner bets and other futures markets offered.
  • XFL betting: Restarting in 2023, many bookmakers have overlooked the XFL. Coral has not made that mistake.
  • Odds Boosters: Keep your eyes peeled for Odds Boosters on American football at Coral.
  • Virtual sports: Coral’s virtual sports console is one of the best around. You can wager on virtual American football on their website and app. 

Read the full Coral Review


Stoke-based bookmaker Bet365 is a giant of sports betting in the UK.  

Bottom line:

Early payouts are one of many reasons Bet365 is among the best American football betting sites in 2023. 

Why we like Bet365:

You are eligible for early payouts on NFL games at Bet365. Bet Boosts are available throughout the year, even with outright combinations boosted during the offseason. Fans of accumulators can receive a bonus of up to 70% on their American football accas. 

Early payouts
Bet Boosts, including outright combinations
Accumulator bonus
Winners have been limited
Website lacks graphics

What Bet365 offers you

  • 17-point payouts: If your pick takes a 17-point lead, your bet will be marked as a winner. This also applies if it is one leg in an accumulator.
  • Bet Boosts: All Bet Boosts are visible at the top of the American football page. These will include all sorts of markets during the season, and even get updated during the offseason.
  • Accumulator bonus: Earn up to a 70% boost on your winnings when you place a qualifying American football accumulator. 
  • Extensive list of markets: From player props to special markets, from Draft outrights to win totals, Bet365 offers more American football markets than many of their rivals. 

Read the full Bet365 Review


Betway was founded in 2006, and has offices in London, Cape Town, Malta and Guernsey. 

Bottom line:

You’ve always got some markets to analyse at Betway thanks to their comprehensive selection of offseason specials. 

Why we like Betway:

Not many bookies can match Betway’s offseason specials. Their focus on the draft is impressive. Coverage of the CFL and college football gives you some extra options if you’re willing to look beyond the NFL. Regular punters can receive rewards through their Free Bet Club. 

Offseason specials
Coverage of CFL and NCAA
Free Bet Club
Rivals have more promos
No XFL odds

What Betway offers you

  • Exceptional offseason betting: Betway is a great place to bet on American football for all 12 months of the year. They go above and beyond with their range of offseason markets. 
  • CFL and NCAA odds: You can wager on match markets and outrights for the CFL and college football at Betway. It is easy to move between NFL odds and other competitions.
  • Free Bet Club: If you’re enjoying your experience at Betway, you could find yourself in line for £10 in free bets every week thanks to their Free Bet Club. 
  • Betway Boosts: The main navigation at the top of the Betway website has a button to take you to all the Betway Boosts on a given day. 

Read the full Betway Review


10bet might not be the biggest name on this list, but it should not be overlooked when trying to narrow down a list of the best American football betting sites in the UK. 

Bottom line:

You can get your moneyline and total points wagers in well before the games get underway at 10bet. 

Why we like 10bet:

10bet has preseason NFL game odds up on their site months before the games are scheduled to kick off. The design of their website has rightly earned recognition, including some awards in 2019. The welcome offer is a bit different, but it has serious potential. 

Game odds available well in advance
Award-winning website design
High upside with welcome offer
Lots of scrolling to look through American football odds
Promos aren’t the best

What 10bet offers you

  • Early game odds: Waste no time betting on American football odds at 10bet. Game markets for college football and the NFL are live on their site months before the season begins. 
  • Excellent website design: Slick, sophisticated, and easy to use, the 10bet website has received plenty of plaudits for its design and functionality. 
  • Flexible welcome offer: You receive a 50% bonus up to £50 when you sign up to 10bet. This gives you the possibility for a huge welcome offer compared to what rivals are willing to provide. 
  • Ten Club: 10bet does things a bit differently with its VIP program. The Ten Club is a personalised experienced, featuring individual offers and a private WhatsApp. 

Read the full 10bet Review

How our experts choose the best sites to bet on American Football

American football is not always at the forefront of a bookmaker’s offering. As a result, it can take some time to figure out which bookies are really taking American football seriously, especially when we get beyond the high-profile NFL games. From customer service to the ease with which you can withdraw winnings, there is a lot to differentiate between bookmakers beyond their promos and odds. 

Sam Cox: In my opinion, the best American football betting sites will have a depth of markets for both outright and game betting. I want to see American football-specific promotions, including early payouts and boosted markets. Different options to place offseason wagers are an added bonus. 

Compare the best American Football betting sites of 2023

Comparing different bookmakers can be overwhelming. There are welcome offers, loyalty programs and so much more to take into account. All bookmakers have American football available, meaning there’s a vast number of betting sites to choose from. It helps to narrow that down, and then be able to compare the key elements. 

Here’s a quick look at the top American football online betting sites in the UK: 

Site RatingBest ForSign-up BonusFull Review
Betfred4.2/5American football promos£40 Bonuses With £10 StakeReview
Coral4/5Outright bettingBet £5, Get £20 Free BetsReview
Bet3654.5/5Early payoutsBet £10, Get £30 Free BetsReview
Betway4.4/5Offseason markets£30 Matched Free BetReview
10bet4.3/5Early game odds50% Bonus Up To £50Review

How to choose the best site for you

We are have done the groundwork to help you choose your preferred American football betting site. It is still worth committing some of your time to conducting your own research, however, as choosing a betting site is very much a personal decision.

To help you make that call, here are seven important criteria:

  1. Licensing is important: Safety is absolutely vital when betting online. Gambling at licensed bookmakers is the only way to be confident your data is going to be protected. 
  2. Compare welcome offers: Kickstart your time with a bookmaker with the right welcome offer. Read the terms to see if their offer is applicable for your betting habits and stakes.
  3. Search for American football odds: The quantity of American football markets varies significantly between bookies. Check they cover the games and markets you want. 
  4. Learn about payment methods: Quick transactions are a must. See if they provide your preferred payment option, and make sure there are no hidden fees. 
  5. Reputation can tell you a lot: Reading reviews from other punters is a good way to learn about a bookmaker. 
  6. Download their app: Mobile apps allow you to follow the action, research and place wagers on the move. Download their app on your favoured device and give it a trial run. 
  7. Time to sign up: Once all the categories have been checked off, it’s time to sign up. The registration process can give a good idea of what it is like to be a regular bettor with a bookmaker. 

Betting on American Football explained

American football was first played in the second half of the 1800s. The rules of the sport have consistently evolved since then. Audiences have grown considerably in the 21st century, with a massive increase in the number of fans outside North America. As a result, more and more people are looking for the best American football betting sites in the UK. 


With the sport primarily played in the winter, the busiest time for American football odds is from August through to February. Outright markets are available during the summer, however, with the best American football betting sites providing markets on the NFL Draft. 


Making American football picks is not easy. Beyond injury news and recent results, you also need to consider how the teams matchup on both sides of the ball. You want to dive into the statistics to get an understanding for the strengths and weaknesses of both teams. 

Types of American Football bets

While American football is very different from many other sports in its rules and structure, the type of bets available will be familiar to anyone who has placed bets regularly. 


The moneyline refers to which team will win the game. Tied matches go to overtime in American football, so it is worth checking if the bookie includes overtime in your wager.

Total points

Bookmakers will set a line for the total number of points in an American football game. You then bet on the over or the under. Your bet will only be paid out once the game has concluded.

Player props

There’s a massive number of player props available at the best American football online betting sites. You can wager on passing yards, touchdowns, rushing attempts, field goals and much, much more. 


The best American football betting sites in the UK will have outright odds available year-round. You can wager on win totals, the Super Bowl winner and many other markets.

American Football betting strategies

Spend some time developing your American football betting strategy. Sites like ESPN and The Athletic are helpful for news and analysis. Pro Football Reference and College Football Reference are good places to do some statistical research. It is helpful to look into betting trends before deciding on your wagers, too. 

American football might not be a worldwide sport, but there is still an enormous amount of action to wager on throughout the year. The biggest American football games have some of the largest attendances in the world with millions more watching on TV. 

  • NFL: By far the highest standard and most well-known American football competition in the world, the NFL is home to the stars of the sport and many iconic franchises. Each team plays 17 regular season games with the aim of qualifying for the playoffs. The winners of the AFC and NFC meet in the Super Bowl, which is watched by hundreds of millions all over the world. Prepare for the NFL season by reading up on the best NFL betting sites in the UK. 
  • College football: College football is the second tier of American football competition. In areas of the USA, college football carries greater popularity than the NFL. The best players in college football will declare for the NFL Draft after three or four years of college eligibility. American football was first competed by colleges in 1869, and has undergone many structural changes since then. Four Division 1 teams are selected to the College Football Playoffs at the end of the regular season. The winner of the Playoffs is crowned National Champion. 
  • XFL: The XFL was founded by Vince McMahon in 2018 as a successor to a league of the same name he created in 2001. The aim is to rival the NFL by simplifying the sport and playing at a quicker pace. After running into financial trouble in 2020, a group led by actor Dwayne Johnson purchased the XFL. It returned to play in 2023, featuring eight teams with a season starting in February and ending in May. 
This site uses cookies to enhance user experience.