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BetVictor are a stalwart of the British gambling scene. They are one of the best politics betting sites in the UK and offer a great service for the General Election.

  • Competitive Odds
  • Excellent reputation
  • Great range of General Election betting opportunities
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Featured Offer
Bet £10 Get £40
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18+. T&Cs Apply.
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18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. | Please gamble responsibly

Bottom line:

A great all-round political betting site with competitive odds makes BetVictor a top bookie for the .

Why we like BetVictor:

The range of betting opportunities and markets for the General Election along with competitive odds ensure BetVictor is up with the best when it comes to betting on the General Election.

What BetVictor offers you

  • Competitive odds: BetVictor have great value prices for politics.
  • Great range of markets: You are met with a great range of markets for politics at home and abroad. 
  • Political specials: BetVictor offer punters a range of novelty political bets.
  • Rock solid reputation: BetVictor has built a substantial reputation over the years.



Ladbrokes have a long-standing reputation in UK sports betting and have developed into a superb online betting site. They are a great bookie for politics and are one of the UK’s best online betting sites for the General Election.

  • Huge range of UK markets
  • Competitive Odds
  • Political Specials
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Featured Offer
Bet £5 Get £20 in Free Bets
Claim Bonus
18+. T&Cs Apply.
Payment Methods
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

Bottom line:

Ladbrokes offer a large range of betting options for UK politics.

Why we like Ladbrokes:

Ladbrokes have range and depth to their markets when it comes to UK politics. They also have a number of specials available to capture the punters’ imagination.

What Ladbrokes offers you

  • Great coverage of UK politics: The bookie have a large range of betting opportunities for UK politics, including the General Election.
  • Political specials: Ladbrokes have a number of special bets available for politics.
  • Competitive odds: Ladbrokes have good value odds for political bets.
  • Solid, reliable reputation: Ladbrokes are a well established and trustworthy company with a great reputation at home and abroad.


Coral are a fantastic all round bookmaker who provide a great service for wagering on the US Election.

  • Good political prices
  • Loads of political specials
  • Great coverage of UK politics
Read Review
Featured Offer
Bet £5 Get £20 in Free Bets
Claim Bonus
18+. T&Cs Apply.
Payment Methods
18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. for Horse Racing valid for 7 days. Restrictions + T&Cs apply

Bottom line:

Coral have a great range of political specials and excellent overall coverage of politics at home and abroad, including the General Election

Why we like Coral

Coral have a great range of UK betting markets and offer an array of political specials for punters.

What Coral offers you

  • Great range of UK political markets: Coral offer range and depth to their coverage of UK politics.
  • Political specials: You can find a range of political specials at Coral, including the General Election.
  • Competitive odds: Coral offer good value odds for UK General Election bets.
  • Great reputation: Coral have a well deserved reputation as a trustworthy bookmaker.



SBK are a betting app who fairly new name in British gambling, with a great reputation in football. They also have a superb political offering.

  • Superb app
  • Competitive odds for UK Politics
  • Very good coverage of British politics
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Featured Offer
Bet £10 get £30 in free bets
Claim Bonus
18+. T&Cs Apply.
Payment Methods
New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10 credited after 14 days. Full T&Cs apply.18+.  

Bottom line:

SBK’s excellent app, competitive odds and range of markets make it a great place to bet on politics.

Why we like SBK

SBK’s superb app make this a great place to check odds and make your political bets on the move. The bookie are developing a reputation for very competitive odds and they offer a good range of political markets.

What SBK offer you

  • Good range of political markets: SBK provide a good range of betting opportunities for the General Elections.
  • Great app: SBK have a superb app which is fast, responsive and pleasing to the eye. Making political bets on the move is hassle free and enjoyable with SBK.
  • Competitive odds: SBK offer competitive odds for the General Election.
  • Quality coverage of UK politics: SBK offer a great service for betting on UK politics, including the General Election.



10bet are an excellent online bookmaker with a superb app. They offer great options for political bets.

  • Great App
  • Great coverage of UK politics
  • Range of markets for political bets, including the General Election.
Read Review
Featured Offer
100% of a deposit up to £50
Claim Bonus
18+. T&Cs Apply.
Payment Methods
18+. New bettors get 100% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; See full terms;

Bottom line:

10bet’s excellent app and great coverage of the General Election are standout features of this bookmaker.

Why we like 10bet

10bet’s superb app make this a great place to check odds and make your political bets whenever or wherever. They offer superb coverage of political events in the UK.

What 10bet offer you

  • Good range of political markets: 10Bet provide a good range of betting opportunities for political events, including the General Election,
  • Great app: 10Bet have a fast, responsive and stylish app which gives punters a great betting experience.
  • Competitive odds: 10Bet have good quality odds for betting on the General Election.
  • Excellent US political markets and betting option: 10Bet offer a great service for UK politics. If you want to wager on the General Election then this is the place for you.


How our experts choose the best sites to bet on the General Election

When our experts select their favourite sites for the General lection, they consider several important factors. These factors are crucial to ensure that users get a complete and rewarding gaming experience. It can be about everything from the welcome bonus and registration process to customer support and payment methods. You want a bookmaker you can trust, first and foremost. You also want somewhere which has a decent selection of markets, specials and promos.

Chris Sampson: In my opinion, the best politics bookies and the best General Election betting sites will have a variety of betting opportunities, with range and depth to their markets. Their outright odds will be available early before elections and political events. They will offer specials and promos around the time of major political events such as the General Election.

Compare the best General Election betting sites of 2024

All major bookies are offering odds for the UK General Election.  As a result, there are a lot of sites to choose between when trying to narrow down a list of the best political betting sites in the UK for 2024.  We recommend that you follow these steps:

  • Analyse welcome bonuses and terms and conditions.
  • Compare odds between different sites to maximise potential winnings.
  • Check secure payment methods and consider the site’s reputation.
  • Make sure the betting site is mobile-friendly and test the efficiency of the sign-up process

To aid with comparing these bookmakers, here is a table of the platforms we have identified as the top US Presidential ELection online betting sites: 

Site RatingBest ForFull Review
BetVictor4.8/5Competitive odds for General ElectionReview
Ladbrokes4.7/5Info available on UK PoliticsReview
Coral4.7/5UK Political SpecialsReview
SBK4.6/5Outright oddsReview
10bet4.5/5Range of markets for General Election.Review

How to choose the best site for you

We have searched all over the internet to weigh up pros and cons of the best UK General Election betting sites. It is, however, a personal decision when choosing your bookmaker. You will want to look through a few of the options for yourself before landing on a preferred site. 

So, to make that step a bit smoother, we have identified seven key criteria when choosing your site: 

  1. Read up on licences: All punters want to make sure their financial details and personal data are safe. The only way to guarantee this is by playing with a licensed bookmaker. A Google search should help you find a bookie’s licences and it will be visible on their website. 
  2. Learn about welcome offers: Welcome offers can seem similar. You will soon find they vary significantly, though, and it is useful to make sure you sign up at a bookmaker with a welcome promo which suits your betting habits.
  3. Search for the General Election odds: It is worth having a look at a bookie’s politics odds to make sure they provide the markets you are interested in. The name of this section will vary, some bookies call it politics, others have political events in a section with other non sports bets such as tv shows and novelty bets etc. Under this you should find a section for UK Politics and, under that, the General Election.
  4. Check the payment options: The available payment options can vary from bookie to bookie. The more payment methods available, the more flexibility you have when it comes to withdrawing and depositing.
  5. Find out what others think: Reviews are a good way to get an idea of a bookmaker’s reputation. If others are happy with their experience, it’s generally a good sign. 
  6. Download the app: Being able to bet on the go is useful. Download the app on your preferred device and see what you make of it. 
  7. Sign up: After checking all the boxes, it’s time to sign-up and figure out if this is the right betting site for you. 

Betting on the General Election explained

How to bet on the General Election and what markets are available? Let’s take a closer look at the odds and betting tips offered on the General Election.


Odds are available throughout the year, with the best political betting sites being very prompt with their outright odds for political events. The best online betting sites for the General Election will get outright odds available quickly. The odds tend to shift frequently.  Politics odds can be extremely volatile when a big news story breaks which impacts the popularity of a party or a politician.  If, for example a controversial or  a scandalous story appears in the national or  international news, or if there is a big announcement or press conference you can be sure that the bookies will have their fingers on the pulse and will adjust odds accordingly.  Seasoned political gamblers betting on politics online know to monitor such events and will react.

Here are some different types of odds you can find on the General Election:

Please note that the odds and markets may vary between betting sites and may change during the election campaign based on recent events and opinion polls. It is important to carefully research and compare the odds before placing any bets on the UK General Election.


Like with sports betting, punters will be able to do their research before making their picks. Keeping abreast of the news and current affairs is a must for political punters.

Types bets

The types of bets on the General Election are listed below.


The majority of these types of bets are outright bets on elections and leadership contests.


Choose if a number will be more/less than a line set by the bookmaker when betting on seats.

Most seats

Bet on which party will win the most seats

Date of next General Election

Bet on the date of the next election

Government after next Election

Betting on which party will be in power, including coalitions and whether a party is in power with a majority or minority

Overall Majority

Odds on whether a party will get in with an overall majority, with the option to bet on there not being a majority.

Next UK Prime Minister After General Election

Bet on who the Prime Minister will be after the General Election. Usually this will be the leader of the winning party.

Politics betting strategies

As with sports betting, take you time to work out your betting strategy for Political bets. Look at any stats available and weigh up your options. Follow the news, study the opinion polls and listen to radio phone-ins and TV debates. 

General Election betting strategies

Betting on the General Election requires a well-thought-out strategy and a good understanding of political events and the dynamics of the current election. Here are some strategies to consider when betting on the US presidential election:

  • Stay up-to-date with news and analysis: Continuously following the latest political events and analysis from reliable sources is crucial to understand the latest developments and trends related to the UK General Election.
  • Diversify sources of information: Use multiple sources of information, including various news outlets, polls, and insights from political experts, to get a broader and more objective picture of the political landscape.
  • Spread your bets: To minimise the risks, you can consider placing bets on different outcomes. This can increase your chances of winning and reduce your exposure to potential losses.
  • Set a clear budget and stick to it: Before you start betting, decide how much money you are willing to bet and stick strictly to your budget. This will help you avoid excessive risk taking and ensure a responsible betting strategy

Keep track of the odds and the market: In order to make informed decisions about your bets, it is important to understand the odds and how the market develops in connection with the presidential election. This can help you adjust your strategy based on current trends and forecasts.

About the General Election

In the United Kingdom, general elections are held after the dissolution of Parliament, with all Members of Parliament (MPs) in the House of Commons elected. Following the Dissolution and Calling of Parliament Act 2022, parliamentary terms last five years unless Parliament is dissolved earlier by the monarch at the request of the prime minister. Under this Act, polling day occurs 25 working days after dissolution. During this period, all parliamentary business ceases, and MPs’ roles are suspended until after polling day.

Candidates for each constituency are selected by political parties or run as independents. While most successful candidates belong to a political party, there have been instances of independent MPs being elected. Each constituency elects one MP through the first past the post system.

The party with a majority of seats in Parliament forms the government. In cases where no party has a majority, parties may form coalitions. Situations where no single party has a majority can give smaller parties significant influence, as seen in the 2010 and 2017 elections.

The party with the most seats not in government becomes the Official Opposition, currently held by the Labour Party.

General elections must occur before each parliamentary term begins, and the interval between successive general elections cannot exceed the combined length of the election and the time for the new parliament to assemble.

The Fixed-term Parliaments Act 2011 initially set fixed terms of five years, with elections scheduled every five years on the first Thursday in May. However, the Act allowed for early elections under certain circumstances, such as a vote of no confidence or a two-thirds majority vote in Parliament. The Dissolution and Calling of Parliament Act 2022 repealed the Fixed-term Parliaments Act, restoring the monarch’s powers to dissolve and summon parliament.

The prime minister requests the monarch to dissolve Parliament by royal proclamation, ordering the issuance of formal election writs for each constituency.

Election day is traditionally held on a Thursday. Voting ends at 10 pm, after which ballot boxes are transported to central counting locations. Counts typically begin within four hours of polls closing, with results declared by local returning officers.

Formation of a government occurs when one party achieves a majority in the House of Commons. If no majority is achieved, the incumbent prime minister may resign, allowing the leader of the party with a majority to form a new government. In cases of a hung parliament, where no party has a majority, negotiations for coalition or minority government take place.

Following each election, the prime minister may reshuffle the cabinet, and any vacancies in the House of Commons are filled by by-elections.

Overall, the process ensures the democratic functioning of the UK’s parliamentary system, with regular elections determining the composition of Parliament and the formation of the government.

UK Political Parties

The following table shows the main UK Political Parties

Conservative and Unionist Party1834Centre-rightto right-wingConservatism Economic liberalism, British unionism
Labour Party Co-operative Party19001917 (Co-op)Centre-leftSocial democracy, Democratic socialism
Scottish National Party (SNP)1934Centre-leftScottish nationalism Scottish independence Social democracy
Liberal Democrats1988Centre to centre-leftLiberalism Social liberalism
Democratic Unionist Party (DUP)1971Right-wingBritish unionism, British nationalism, Right-wing populism, Euroscepticism
Sinn Féin1905 (original)1970 (current)Centre-leftto left-wingIrish republicanism, Democratic socialism, Left-wing nationalism
Plaid Cymru1925Centre-left, to left-wingWelsh nationalism, Welsh independence, Democratic socialismSocial democracy
Social Democratic and Labour Party (SDLP)1970Centre-leftSocial democracy, Irish nationalism
Alba Party2021Scottish Nationalism, Scottish independence
Green Party of England and Wales1990Left-wingGreen politics, Progressivism
Alliance Party of Northern Ireland1970Centre tocentre-leftLiberalism, Nonsectarianism
Reform UK2019Right-wingRight-wing populism, Euroscepticism
Workers Party of Britain2019Left-wing to far-leftSocialism, Social conservatism, Euroscepticism

UK Political Parties: Facts and Stats

Key stats and facts on the leading political parties in the UK.


The Conservative Party achieved its highest seat count since 1945 during the 1983 General Election, securing 397 MPs. Its peak vote share was 49.7% in 1955. Conversely, the 1997 General Election marked its lowest performance since 1918, with only 165 MPs and a 30.7% vote share. However, in 2019, the party rebounded, winning 365 seats, the most since 1987.


Labour’s first majority government emerged in 1945. Despite securing its highest vote share of 48.8% in 1951, Labour faced defeat in terms of seats to the Conservatives. Conversely, the party’s worst performance post-war occurred in 1983, with 27.6% of the vote and 209 seats. The 1997 election marked a peak for Labour with 418 seats. However, in 2019, they plummeted to 202 seats, the lowest since 1935.

Liberal Democrats

The Liberal Party’s collaboration with the Social Democratic Party (SDP) in 1983 and 1987 culminated in the formation of the Liberal Democrat Party in 1988. Despite winning a quarter of votes in 1983, they secured only 23 seats. The party’s peak came in 2005 with 62 MPs, but dwindled to 8 in 2015 before a slight recovery to 11 in 2019.

Scottish National Party

The SNP won its first seat in 1970. Its zenith was the May 2015 election, clinching 50% of the Scottish vote and 56 seats. In 2019, despite securing 48 seats and a 45% Scottish vote share, they fell short of their 2015 peak.

Plaid Cymru

Plaid Cymru’s best general election performance yielded four seats in 1992, 1997, 2001, 2017, and 2019.

Green Party

The Green Party secured its first House of Commons seat in 2010, remaining consistent with one seat in subsequent elections. Although they increased their vote share in 2019, they did not match the record set in 2015.

Ulster Unionists

The Ulster Unionists dominated elections until 1972, initially aligning with the Conservatives. The Democratic Unionist Party (DUP) supplanted them as the main unionist party in 2001.

Democratic Unionist Party

The DUP won eight seats in 2019, two fewer than in 2017, marking a shift in Northern Ireland’s political landscape.

Sinn Féin

Sinn Féin maintained its seven seats in 2019, despite a decline in vote share compared to 2017, marking its highest representation since 1922.

Social Democratic and Labour Party

The SDLP’s recovery in 2019 with two seats followed a setback in 2017 when they failed to secure any seats for the first time since 1970.

Who is the favourite to win the General Election in 2024?

Labour are favourites at the time of writing, making Sir Keir Starmer favourite to be the next Prime Minister.

General Election Recent Results

Results of the General Election since the turn of the century.

ElectionDateElected prime minister(during term)Winning partyGovernmentvote shareSeat majoritySeatsTurnout[22]
2001 7 June 2001Tony BlairLabour40.7%16765959.4%
20055 May 2005Tony Blair35.2%6664661.4%
(Gordon Brown)
2010 6 May 2010David CameronConservative (coalition)59.1%7865065.1%
20157 May 2015David CameronConservative36.8%1265066.1%
(Theresa May)
2017 8 June 2017Theresa MayConservative (confidence and supply government)42.3%−565068.8%[25]
(Boris Johnson)
2019 12 December 2019Boris JohnsonConservative43.6%8065067.3%
(Liz Truss)
(Rishi Sunak)
NextBy January 2025To be decidedTo be decidedTo be decidedTBDTBDTBD

Who is competing in the next General Election?

The main contenders will be the Conservative Party, led by current Prime Minister Rishi Sunak and Labour, led by Sir Keir Starmer.

What are the key dates to keep in mind?

The next General Election has to take place by January 2025 and most experts currently feel that it will take place in around November 2024.


Chris is a former athlete and a qualified PE teacher. He is a keen football fan, watching many matches at different levels throughout the season, and enjoys following many different sports. With betting and sports sites, he has a keen eye for detail and can to highlight positives and negatives for users. His experience in sport as a performer, teacher, writer and fan allows him to see things from many different perspectives. Editorial Promise