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Bet365 is a Stoke-based bookmaker with a worldwide reputation. The company has long been among the best Eliteserien betting sites in the UK. 

Established online in 2000, bet365 are a market leader in most of the services they offer. We aim to bring you up to date with their sports markets, offers and bonuses in our comprehensive review.
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Featured Offer
Bet £10 Get £30 in Free Bets
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18+. T&Cs Apply.

  • Live Eliteserien streaming
  • Accumulator bonus
  • Early payout

For New Customers. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. 18+.

Bottom line:

Stream matches throughout the Eliteserien season on the Bet365 website and app.

Why we like Bet365

You can watch every match of the Eliteserien season through the Bet365 app and website. Accumulator bettors can benefit from their bonus promotion, with winnings boosted by as much as 70%. Back a team to win pre-match and your bet will be covered by their early payout offer.

What Bet365 offers you

  • Live streams: You don’t need to miss a kick of the Eliteserien season at Bet365. Their live streams require just a small qualifying wager.
  • Accumulator bonus: Your accumulator winnings can be boosted by as much as 70% if you meet set criteria.
  • Early payout: If you back a team to win before kick-off, your bet will be paid out as a winner if they take a two-goal lead.
  • Bore Draw Money Back: You could be eligible for a refund on your pre-match wager thanks to their Bore Draw Money Back offer. Goalless draws can mean you get money back.


A bookmaker established with winnings from England’s World Cup triumph in 1967, Betfred fittingly has a solid all-round package for football bettors.

Betfred has become one of the UK’s most popular betting sites since its online launch in 2004, providing greater presence for a company that already had 1,600 high-street betting shops. aim to bring you up to date with their sports markets, offers and bonuses in our comprehensive review.
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Featured Offer
Get £40 in Bonuses When You Stake £10
Claim Bonus

18+. T&Cs Apply.

  • Double Delight and Hat-trick Heaven
  • Build your own bet with #PickYourPunt
  • Daily Odds Boost

New 18+ UK customers. Register with Welcome40. Deposit, using a Debit Card, and place first bet on sports within 7 days of registering. Bet must be £10+ at Evens (2.0)+ in one bet transaction. £40 in Free Bets credited within 10 hours of bet settlement, expires 7-days after issue. First bet must be settled within 7 days of registration. Proof of I.D and address may be required. Full T&Cs apply. Full T&Cs apply.

Bottom line

Betfred’s goalscorer promotions are unmatched in the British sports betting industry.

Why we like Betfred

Your winnings could be doubled or trebled on a goalscorer wager at Betfred. Their Daily Odds Boost section provides enhanced prices on various football matches. If you can’t find what you want, then the Pick Your Punt feature is very useful.

What Betfred offers you

  • Double Delight and Hat-Trick Heaven: Back a player to score first at Betfred and your winnings will be doubled if they score twice. The odds will treble if they net a hat-trick.
  • Odds Boosts: Betfred love handing out boosted odds. All their Daily Odds Boosts can be found from the left-hand column on their website.
  • Pick Your Punt: Combine markets of your choice with Betfred’s Pick Your Punt. You can also evaluate Pick Your Punt bets from other bettors.
  • Acca Insurance: Place a football accumulator at Betfred and you could be covered by Acca Insurance. Miss out by one leg and you might receive a free bet of up to £10.


Founded in 1926 and moving online in 1997, Coral is a veteran of British sports betting and has long been recognised as one of the best Eliteserien betting sites. 

With a prominent place on the UK high street and a long-standing association with sports betting, Coral is certainly up there with the biggest names in gambling. Discover more in’s review.
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Featured Offer
Bet £5 Get £20 in Free Bets
Claim Bonus

18+. T&Cs Apply.

  • On-site statistics and league tables
  • Build Your Bet
  • Bet Bundles

18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. for Horse Racing valid for 7 days. Restrictions + T&Cs apply

Bottom line:

Bet Bundles from Coral provide punters with some serious value.

Why we like Coral

A £5 Bet Bundle at Coral can earn you an array of wagers to place, which are worth far more than the price. Their match pages provide plenty of statistics and up-to-date league tables. You can create your own wager using their popular Build Your Bet feature.

What Coral offers you

  • Bet Bundles: Spend a little on a Bet Bundle at Coral and you can receive several bets which have a combined value of far more than you spent.
  • Tonnes of stats: Latest league tables, recent results and top scorers are all visible at Coral. Their coverage of the Eliteserien is impressive.
  • Build Your Bet: Combine the markets of your choice to create your ideal wager with the Coral Build Your Bet tool.
  • High returns on welcome offer: Just a £5 stake is required to unlock Coral’s welcome offer. The percentage returns are very favourable compared to many of their competitors.

William Hill

William Hill is a brand recognised by sports fans around the world, and has a rock-solid reputation in the UK.

William Hill
William Hill is one of the most popular bookmakers in the world. With its enormous popularity, great welcome offer, dozens of features, and fair odds, William Hill is always a place where the punter wants to be.
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Featured Offer
Bet £10 Get £30 in Free Bets
Claim Bonus

18+. T&Cs Apply.

  • Enhanced markets
  • #YourOdds
  • Acca Freedom

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply.

Bottom line:

The enhanced odds at William Hill are often a good source of value.

Why we like William Hill

William Hill boosts tonnes of football markets throughout the year, giving bettors plenty to consider. You can have your own wager priced up with #YourOdds or see what others have requested. Acca Freedom is an important and helpful promotion if you regularly place accumulators.

What William Hill offers you

  • Enhanced odds: Keep your eyes peeled for the little yellow arrow to identify William Hill’s enhanced prices. These markets are highlighted across the site.
  • #YourOdds: Contact William Hill using the hashtag to have a wager priced up combining a variety of markets. Other #YourOdds bets are visible on the website and app.
  • Acca Freedom: Use Acca Freedom to boost your potential winnings or as insurance against missing out by one leg of your accumulator.
  • Deserved reputation: William Hill is a trusted bookmaker with a track record of treating its punters fairly.


Since arriving on the scene in 2006, Betway has made a name for itself with its understated branding and high odds.

Betway is a renowned and popular gambling online-only company accessible around the world. Betway offers a variety of competitive odds as a bookmaker. We aim to bring you up to date with their sports markets, offers and bonuses in our comprehensive review.
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Featured Offer
£30 Matched Free Bet
Claim Bonus

18+. T&Cs Apply.

  • Free Bet Club
  • Betway Clips
  • Bet Builder

New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). 18+. Bet The Responsible Way. Full terms apply.

Bottom line:

The Free Bet Club at Betway enables punters to receive free wagers every week.

Why we like Betway

Loyal punters are rewarded at Betway with weekly free wagers. Betway Clips is a handy tool to see what others are backing or share your picks. Their Bet Builder is easy-to-use and provides sufficient markets to create your Eliteserien wager.

What Betway offers you

  • Free Bet Club: Meet the qualifying criteria and you will receive a £10 free bet every week through the Betway Free Bet Club.
  • Betway Clips: Once you’ve placed a bet, you have the option to create a video explaining your pick and share it on Betway Clips. You can then view what others have predicted and see their analysis.
  • Bet Builder: The Betway Bet Builder is slick and well-presented. There are more than enough markets to make your bets.
  • Betway Boost: Find boosted wagers at the top of the football page under the heading ‘Betway Boost’.  

How our experts choose the best sites to bet on Eliteserien

Bettors are left with a variety of factors to consider when trying to choose the best Eliteserien betting sites in the UK. You have customer service, welcome offers and promotions to consider. Then, there’s other elements, such as the number of markets and the usability of the website. 

Sam Cox: I want the best Eliteserien betting sites to have a selection of football promotions for punters to benefit from. Anywhere with on-site statistics and analysis is at an advantage, as it helps punters to conduct their pre-wager analysis. Live streaming is also important given that Eliteserien matches are not easy to find.

Compare the best Eliteserien betting sites of 2023

It might not be the most popular football league in the world, but the Eliteserien is still covered by dozens of bookmakers in the UK. That makes it a crowded marketplace for bettors to wade through in their hunt for their favourite Eliteserien online betting sites. It can help to simplify the pros and cons of each bookmaker.

We have done just that with this quick comparison table.

Site RatingBest ForFull Review
Bet3654.6/5Live streamingReview
Betfred4.3/5Goalscorer PromosReview
Coral4.2/5Bet BundlesReview
William Hill4.1/5Customised wagersReview
Betway4.1/5Loyalty rewardsReview

How to choose the best site for you

We have done the initial research in the search for the best Eliteserien betting sites. Settling on a bookmaker is a personal decision with a degree of subjectivity, however, so it is important you look around for yourself before making a final call.

Here are seven criteria to bear in mind:

  1. Licences are a must: Safety is paramount when betting online. You do not want to risk the security of your personal data or financial information. The only way to be confident your data is protected is by wagering with licensed bookmakers.
  2. Analyse welcome offers: A good welcome offer can be a great way to get the ball rolling at a new bookmaker. The qualifying criteria varies between bookies, though, so it is important to check their terms to make sure you have a welcome offer which suits your stakes and betting habits.
  3. Search for Eliteserien odds: Accessibility is important when betting on a relatively niche league like the Eliteserien. You also want to have a good choice of markets. It is worth comparing odds on a site like Oddschecker to be certain you are getting value.
  4. Check payment methods: If you’ve got a preferred payment method in mind, look up whether it is available. See if there are any associated fees and read up to check the time it will take for withdrawals to be processed.
  5. Read reviews: How others feel about a bookmaker can tell you a great deal about what it is like to be a regular bettor. Use Google to find some reviews.
  6. Download the app: Head to the app store on your favoured device and download their app. Try it out to see if it meets your expectations.
  7. Sign up: Once all the other boxes have been checked, it’s time to have a go at their sign up process. How registration feels can be an important indicator of what it is like to use their website/app. 

Betting on Eliteserien explained

Football and betting have changed considerably since the Eliteserien was first competed in the 1930s. While tactical innovation and technology have impacted the on-field product, the nature of gambling has also evolved. The best Eliteserien betting sites in 2023 provide live streaming, statistics and in-play wagering. 


Odds on Eliteserien matches will be available soon after the last round of fixtures has concluded. Outright betting will be live throughout the season and during the offseason to place wagers on which team you are backing for the title.


Making your Eliteserien picks requires a fair amount of research. Understanding betting trends and the latest news from around the league is important. Familiarise yourself with injury updates and it can be helpful to look at what expert tipsters are predicting. 

Types of Eliteserien bets

The types of bets available at the leading Eliteserien online betting sites will be familiar if you have previously wagered on football.

Match winner

Betting on a team to win the match is as simple as it sounds. These odds are usually located at the top of each game-specific page. You simply back a team to win, and your bet is a winner if they have more goals than their opponent when the final whistle sounds.

Total goals

Bookmakers will set a line for the total number of goals in each Eliteserien match. The most common line is 2.5. You then wager on whether there will be over or under that total.

Player props

Player prop betting covers several different categories, including goals, passes, shots, tackles, cards and much more. These markets are often used in bet builders.


Outright betting on the Eliteserien is generally focused on the league winner market. You can also wager on which teams will be relegated and who will finish as the competition’s top goal scorer. 

Eliteserien betting strategies

Set aside a few hours to work on your Eliteserien betting strategy. You should examine the odds, and see which bets are proving popular. It is important to learn about the form of teams and players involved in each match. Find some sites to regularly provide you with information, including match previews and statistics. Head-to-head records can be useful. 

Get to know more about Eliteserien to bet smarter

Founded in 1937, the topflight of Norwegian football has operated under various different names throughout its history, and only adopted the ‘Eliteserien’ title in 2017. Like other European leagues, the Eliteserien features promotion and relegation. There are 16 teams in each season, playing each other home and away between March and late-November/early-December. 

Each club plays 30 matches. The team with the most points is crowned champion, and goes into Champions League qualifying. Second and third enter the Europa Conference League preliminary stages. The bottom two teams drop into the First Division, while 14th place takes part in the relegation playoff. 

The majority of the league’s matches are played on Sunday evenings. Its season runs at a different time of year to Europe’s major leagues due to the temperatures and limited light in winter. 

In the history of Eliteserien, 17 teams have been crowned champions, with Rosenborg being the most successful. Since 1963, there have been 48 different clubs involved in the top flight.

Daniel Berg Hestad has the most appearances of all-time in Eliteserien. Sigurd Rushfeldt is the competition’s top goal scorer with 172 goals in 279 matches. 

Who is the favourite to win the Eliteserien in 2023?

Bodø/Glimt, champions in two of the last three seasons, are the favourites to win the Eliteserien in 2023. They have quickly built a significant lead at the top of the table. Defending champions Molde are out at 10/1 to win the league at Betfred.

SK Brann are currently second favourites to finish top of the table. Brann have not won the league since 2007. 

Who is competing in the Eliteserien in 2023?

  • Aalesund 
  • Bodø/Glimt
  • Brann
  • HamKam
  • Haugesund
  • Lillestrøm SK
  • Molde
  • Odd
  • Rosenborg
  • Sandefjord
  • Sarpsborg
  • Stabæk
  • Strømsgodset
  • Tromsø
  • Viking
  • Vålerenga

What are the key dates to keep in mind?

31st March 2023 – Winter transfer window closes

10th April 2023 – Season starts

1st August 2023 – Summer transfer window opens

31st August 2023 — Summer transfer window closes

2nd December 2023 – Season ends

Frequently Asked Questions

There are a total of 240 games in an Eliteserien season. Each team plays the other 15 teams home and away.

Rosenborg are the most successful Norwegian team. They have won 26 league titles, 13 of which were won in succession from 1992 through to 2004.

Yes, Norwegian teams are eligible for UEFA competitions. The league winners qualify for the Champions League qualifying rounds.

Norway has the best coefficient of Scandinavian countries according to UEFA.


Chris is a former athlete and a qualified PE teacher. He is a keen football fan, watching many matches at different levels throughout the season, and enjoys following many different sports. With betting and sports sites, he has a keen eye for detail and can to highlight positives and negatives for users. His experience in sport as a performer, teacher, writer and fan allows him to see things from many different perspectives.

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