Groupe FDJ has linked up with Paris Saint-Germain (PSG), the current club of Argentine superstar Lionel Messi, to launch a new responsible gambling campaign.
FDJ first became associated with the Ligue 1 title holders last July, announcing that they had become one of the club’s leading sponsors until 2025 with its sports betting brands ParionsSport en ligne and ParionsSport point de vente displayed in the club’s stadium and online.
FDJ and PSG have collaborated on an awareness campaign, broadcast jointly on television and social networks, marking the “first-of-its-kind” in France between a football club and a sports betting operator. The campaign places emphasis on the importance of setting limits and on the sports betting ban for minors.
Nine PSG first-team players feature across the videos, including international stars Kylian Mbappe and Neymar.
Cynthia Marcou, Director of Sponsorship at PSG, added: “A new generation club, Paris Saint-Germain is particularly sensitive to ethical issues and in particular the prevention of risks in sports betting.
“We are happy, with ParionsSport, to promote a healthy and responsible practice. We hope this campaign reaches club lovers and beyond, to make a real difference.”
Richard Courtois, Director of Sports Betting and Poker activities at FDJ, said: “We are pleased that our collaboration with Paris Saint-Germain has enabled us today to jointly propose an awareness campaign on a fundamental subject for ParionsSport and the group. Sports betting must remain a recreational activity and only intended for adults. We want this message, carried by FDJ for many years and today with Paris Saint-Germain, to resonate strongly with as many people as possible.”