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BoyleSports extend HRI sponsorship deal

Published on January 19, 2024
Chris
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BoyleSports extend HRI sponsorship deal
  • BoyleSports secure sponsorship rights for Irish National until 2027
  • Irish bookie to sponsor a range of HRI events
  • Collaboration between BoyleSports and HRI extends to 13 years

Irish bookmaker BoyleSports has recently extended its sponsorship deal with HRI Racecourses, securing the sponsorship rights for the Irish Grand National until 2027. This renewal marks a 13-year collaboration between the two entities. 

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Boost for Irish National as BoyleSports deal is extended

The partnership brings about a notable development for the Irish Grand National, as it will now boast a substantial prize fund of €500,000, making it the most lucrative event on the Irish National Hunt calendar for the year 2024.

BoyleSports CEO, Vlad Kaltenieks, expressed enthusiasm about continuing the sponsorship, emphasising the thrilling and dramatic history of the Irish Grand National. He highlighted the unwavering commitment to supporting Irish racing, a sentiment shared with their partners at Horse Racing Ireland Racecourses. Additionally, BoyleSports will extend its sponsorship to Leopardstown, becoming the official betting partner for the nine races of the Summer Series scheduled between May and August.

In addition to the Irish Grand National, BoyleSports will sponsor other HRI events, including the Grade 3 Joe Mac Novice Hurdle at Tipperary Racecourse on Super Sunday, and the Grade 2 Webster Cup Chase at Navan Racecourse. The bookmaker is also a principal partner for the Fairyhouse Easter Festival, with plans to sponsor two additional races over the Easter weekend.

Paul Dermody, CEO of Horse Racing Ireland Racecourses, acknowledged BoyleSports as a valued sponsor since 2014 and saw the extension of the partnership to other HRI Racecourses as a strong endorsement of the relationship between the brand and the racecourses. Dermody expressed optimism about the collaboration, stating that partnering with Irish racing continues to bring significant commercial opportunities and value to brands. He looks forward to supporting BoyleSports in the activation of this extended agreement.

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Chris

Chris is a former athlete and a qualified PE teacher. He is a keen football fan, watching many matches at different levels throughout the season, and enjoys following many different sports. With betting and sports sites, he has a keen eye for detail and can to highlight positives and negatives for users. His experience in sport as a performer, teacher, writer and fan allows him to see things from many different perspectives.

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