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BetVictor Changes Corporate Name to BVGroup

Published on June 22, 2023
Updated on August 14, 2023
Christopher
Written by Christopher

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BetVictor Changes Corporate Name to BVGroup

BetVictor to rebrand

Operator BetVictor has announced a new corporate identity, including a new company name, logo and corporate website, with the business set to rebrand as BVGroup.

Alongside its core B2C BetVictor brand, the company uses a variety of internally built technology to service and manage numerous partner brands. These include Parimatch, Heart Bingo, BildBet and TalkSport Bet. The operating company’s umbrella organisation will hereafter be known as BVGroup.

BVGroup will continue to supply gambling enterprises with its technological solutions and will continue to establish alliances.

In a statement Andreas Meinrad, BVGroup CEO, said: “During our 75+ years in business, we have established ourselves as one of the most reputable gambling companies in the world. Our new identity, BVGroup, helps us define ourselves more effectively, highlighting how far the company has come from its bookmaker beginnings.

“While we remain intensely proud of our heritage, our focus is always on the future and how we can continue to innovate and grow to best serve our customers and partners. BVGroup is an exciting development in the progress of the company.”

Latest rebrand for company

The rebrand marks the latest change for the business, which has been known by a number of names over its history and has consistently moved with the times.

In 2012, the group rebranded from Victor Chandler to BetVictor and retained this brand for 11 years.

A change in management followed soon after the initial rebrand. Michael Tabor, a major shareholder in Victor Chandler International, purchased the business in May 2014. In the aftermath Victor Chandler, the grandson of founder William Chandler, left the group. A few months later, Meinrad, formerly of Bwin-party, joined the business as CEO and has held the role ever since.

Evolution and Expansion

Under the stewardship of Meinrad, the business has expanded considerably. It has gone beyond its initial remit and now is involved in new areas and new projects. This includes supporting media brands as they launch online.

Examples of this include the UK radio station Heart teaming up with BVGroup to launch Heart Bingo and UK commercial radio station TalkSport working with the group to launch TalkSport Bet. In Germany, BVGroup worked with newspaper Bild to roll out BildBet.

BVGroup holds licences in the UK, Republic of Ireland, Germany, Malta, Gibraltar and Ontario in Canada, however, the group is yet to break into the US market.

ASA upholds complaint against BetVictor

In April the Advertising Standards Authority (ASA) upheld a complaint in April about a Facebook advertising from BetVictor, now BVGroup, that featured then-Barcelona footballers Sergio Busquets and Jordi Alba. The ASA ruled that the advertising violated the UK code of conduct because it is ‘likely to have strong appeal to under-18-year-olds’.

The BVGroup responded to the decision by claiming that it did not believe it had violated the Code because ‘CAP guidance stated that when a person or character was used to illustrate a subject of strong appeal to under-18s, their association with the subject was not a basis alone for the ASA to find an ad in breach of the Code’.

Read our full BetVictor Review.

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Best Bookmaker Offers

18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly

18+ New Customers only. Max Win £10 Free Bet. Qualifying bets at odds 1/1 or greater. Paid as bonus token. Min 4/5 odds required. Skrill, Neteller, Paypal not eligible. BeGambleAware.org. T&Cs apply.

New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10 credited after 14 days. Full T&Cs apply.18+. begambleaware.org

 

New customers & 18+ only. Min. deposit of £10.
The promotion reward functions as a £30 Surprise Bet. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly. Full T&Cs

18+ | Play Responsibly | T&Cs Apply. Begambleaware.org

Christopher

Chris is a former athlete and a qualified PE teacher. He is a keen football fan, watching many matches at different levels throughout the season, and enjoys following many different sports. With betting and sports sites, he has a keen eye for detail and can to highlight positives and negatives for users. His experience in sport as a performer, teacher, writer and fan allows him to see things from many different perspectives.

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