Best New Betting Sites in the UK 2023

With the popularity of online gambling there’s no shortage of companies vying for the title of best new betting site in the UK. There will always be new sports betting sites regularly popping up and while this is great for players looking to trade up, it can also get a bit confusing.

Of course, there are plenty of betting sites out there on the web that many people will be familiar with, but there are some added benefits and incentives to using some of the new betting sites in the UK in 2023. So, why choose to bet with a new betting site?

Place a £25 fixed odds single bet at min. odds of 1/2 and get 5 x £5 free fixed odds single bets. Free bets applied to account on consecutive days. Smaller qualifying fixed odds single bets will warrant different free bet amounts. 18+ T&Cs apply


18+ New UK & ROI Customers only. Min deposit £5. Min first £5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.


T&C's Apply .New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry. 18+


New Bookies in the UK

1. InfernoBet

Deposit £10 Get £10 Free Bet

New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. 18+. T&C Apply.

2. BetVictor

Bet £5 Get £30

18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply, see below. Please gamble responsibly

3. Vbet

Bet £10 Get £10 Free Bet + £10 Casino Bonus + 20 Free Spins

Only available to new, verified customers residing in the UK. Place a first-ever sports bet (£10 min. stake, single bets only; min.odds 1.4). Get 2x£5 in free sports bets, £10 in bonus money at Casino & 20 free spins (£0.10 per spin) on eligible NetEnt Slots. Payment method restrictions apply. T&Cs Apply. 18+. Please gamble responsibly.

4. Betfair Sportsbook

Bet £10 Get £30 in Free Bets

New customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.

5. The Online Casino

Deposit £10 Bet £10 Get £30

New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply. 18+. Please play responsibly.

6. BetDukes

Bet £10 Get £10 Free Bets

New UK Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms apply.

7. Ladbrokes

Bet £5 Get £20 in Free Bets

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

9. Kwiff

Bet £10 Get £20

New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly. 18+

10. Spreadex

Bet £25 Get Up to £40

Join and get £10 fixed odds bet, £10 spread bet, 30 free spins, + extra free bets & spins when your team wins!

Why Choose Betting With A New Betting SiteWhy Choose Betting With a New Betting Site

There could be plenty of reasons why you choose to bet with a new betting site. We’re not as presumptuous to know your reasons, but we’re guessing that they are as numerous as the number of new sports betting sites released every year.

The world of online betting has always been very popular, but this means it can get quite competitive for the site operators. They want to entice as many players in as possible to increase their traffic to their site.

This can be an issue for new betting sites that are just starting out as they must compete with well-established and reputable betting sites that may have been in operation for a number of years.

However, this can mean that new betting sites provide added incentives to new players to welcome them and give them a reason to use their services. Sign-up bonuses, offers, and promotions on particular games or events can be quite lucrative and present unique opportunities for new customers. This acts as a great incentive to bet with a new betting site.

What To Look For In A New Betting SiteWhat to Look for in a New Betting Site

With new betting sites cropping up, it can be difficult to know what to look out for. One of the most fundamental things to keep an eye out for when looking into a new site is to make sure it’s fully licensed by the correct authorities, such as the UK Gambling Commission.

It’s crucial to make sure that the site you might be looking at is both safe and secure. The legality of a new betting site is an important factor to bear in mind.

You may also want to keep an eye out for some top-notch deals and sign-up bonuses that could give you that extra edge when starting out. These offers and promotions can range considerably depending on the betting site.

Although some of the most common offers may include a set amount of betting credit, free matched bets and some sites may also offer additional casino bonuses if they feature casino games as well as sports betting.

It’s also good practice to choose betting sites that appeal to your own individual preferences. Everyone has different preferences when it comes to the features, games, opportunities, and the all-round feel of a betting site. In this instance, it’s best to sample a variety of new betting sites to find the right one for you.

Available Sports Markets

Most existing and new sports betting sites currently offer hundreds of available sports markets to their customers. The odds of you finding something to bet on are probably worse than even money on this bet.

Some sports will have far more choices when it comes to making selections than others. This does mean a lot of sports can either be very accessible in the choices you can make, whereas some others have limited markets. Some new sports betting sites may also choose to specialize in a select number of sports as well.

Overall, the number of available sports markets in 2023 is vast and presents a number of great opportunities for punters. This can include football, rugby, cricket, horse racing, and tennis just to name a few. Bookmakers will present different odds on each sport to their customers, so it might be a good idea to hunt around for the best odds that appeal to you.Available Sports Markets

How To Choose Between New Betting Sites In 2023?How to Choose Between New Betting Sites in 2021?

It can be difficult to know how to choose between new betting sites in 2023. The fundamental thing to remember is to choose a site that appeals and works best for you. Here are a few things you might want to look out for to help you with your decision making:

  • Find the licensing information for the site to check it’s valid and legal
  • Know what you want to get out of the site
  • Is the interface of the site accessible and easy to navigate
  • Search for reviews of the site to check the reliability and reputability of the site
  • Find a good signup bonus for your new account
  • Test the site to make sure it works for you
  • Look at all of the betting options

How Do We Rank The Best New Bettings Sites Of 2023?

We rank the best new betting sites 2023 by looking at a number of different aspects. This includes the promotions and bonuses on offer to both new and existing customers, as well as the sporting markets available for selection.

We also take into account the value of the odds, how easy it’s to make deposits and withdrawals including the payment methods, and also the diversity of the sporting markets.

How To Sign Up At A New Betting Site

Prior to signing up at a new betting site, it’s best to check that the site has a valid license from an official gambling authority such as the UK Gambling Commission. It’s also worth conducting thorough checks on the reliability and reputability of the site you wish to use.

You should be able to check out some reviews from previous or existing customers to get an idea of what the betting site’s services are like. Once this step has been completed, it should be easy to find the ‘create an account’ section on the website.

Betting sites will usually require their new customers to create and validate an account before they can start playing and placing bets. Once a valid account has been authorised, it should be pretty easy to start browsing the games and events.

And don’t forget to take full advantage of any signup bonuses that can help give your new account a big boost.

How To Place Bets With New Betting Sites

It should be quick and easy to place bets on new betting sites. The new sites will want to make it as straightforward as possible for new customers to get started with their services. The first thing to do would be to select the payment method of your choice.

This will usually include more traditional methods of payment such as using a credit or debit card to complete a bank transfer. Most new betting sites will also offer customers to use e-Wallets to make deposits and withdrawals.

These can be very convenient and quick to use. Some sites now offer the chance to use crypto as a payment method. However, this method can be restricted based on availability and legality.

Once you’ve made a deposit, placing a bet is as easy as finding your desired selection, inputting your wager amount, and hitting ‘place bet’.

Payment Methods

Most betting sites currently available will have a number of different payment options to choose from.

This will normally include more traditional methods such as using a debit or credit card to complete a bank transaction. There are also plenty of sites that now offer the chance to use various e-Wallet services such as PayPal, Skrill, Neteller and many others. Using an e-Wallet can be very convenient and quick for users.

Another lesser-known but increasingly popular payment method is crypto. It’s now starting to become possible to use various types of cryptocurrencies to place bets on sporting events. This does come with the benefit of it being quick and extra secure, however, a drawback of this method is that only a select number of sites will offer this as an option.

New Betting Sites Coverage

New betting sites will generally try to offer similar services to other competing websites. However, many will also include additional bonuses, offers and features to give them an edge over the competition. New betting sites can offer a variety of different bets and different ways of making deposits and withdrawals.

Frequently Asked Questions (FAQ)

Great question! We only partner up with sports betting sites that have a United Kingdom Gambling License (UKGC) license. A license means that the site is legally allowed to offer online sports betting.

As of 2020, the UKGC imposed a ban on credit cards for online gambling operators in the UK to protect players from spending money they shouldn’t on online gambling. It’s a welcomed aspect of responsible gambling and we support this 100%.

All sports betting sites use high level encryption protocols. The best ones use the same 128-bit SSL encryption used by online banks. In other words, it’s perfectly safe.

First off, “live stream” is a little misleading since it’s going to have a few seconds delay. Your live bets won't exactly be live if you plan on using the live stream for information. Also, not all new sites will offer live streaming since a lot of leagues, including the Premier League, is not available due to broadcasting rights.

Kind of. The stake is free to use on a bet as long as it’s within the terms and conditions. If your bet loses, your account balance will still be the same, but if you win you get to keep the winnings minus the stake. You can’t just convert the stake from a free bet to withdrawable money and go to the pub for a Sunday roast.

We know that this feels very intrusive, but when you think about it there are lots of times when you don’t have a problem with verifying your identity. There’s no difference between a sportsbook wanting to verify your identity and the shop attendant asking for ID if you want to buy tobacco products.
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