Paddy Power UK Review — Is It Worth The Hype?
Have you considered signing up to Paddy Power in the past? Do you see their outlandish marketing efforts and wonder if they live up to the hype as a bookmaker? British sports bettors really are spoilt for choice when trying to choose a bookmaker. In such a competitive field, it’s inevitable that punters will question whether Paddy Power is the sportsbook for them.
I have delved into numerous elements of Paddy Power’s product from licensing to promotions to deliver my verdict on whether this betting site is worth it.
What I analysed on Paddy Power
At Betting.com, we are thorough in our analysis of bookmakers. It was no different when conducting research for this Paddy Power review, starting out with a look at the safety standards and payment options before turning our attention to markets offered and promotions.
The competitiveness of odds is always important, as is the experience for those wagering on mobile, whether via an app or browser.
During the process, we also look into their various customer service options, trialling each for their response time and effectiveness. Here are the factors considered in this Paddy Power review:
- Sports covered
- Competitiveness of prices
- Range of options for betting
- Promotions and potential bonuses
- User experience
- Creating an account
- Depositing funds
- Withdrawing your winnings
- Customer support
Paddy Power licensing, safety and trustworthiness
Paddy Power is a fully licensed and safe bookmaker. The company has licences in both the UK and Malta – their UK Gambling Commission licences cover gaming, sports betting, fantasy, technology and being a platform provider.
Paddy Power complete list of licences
Malta: Malta Gaming Authority.
What makes Paddy Power safe
All betting sites must make safety a priority for their punters. Responsible for handling personal information and lots of data, bookies like Paddy Power need to protect bettors from fraud and gambling-related issues.
What makes a betting site safe
- Security of your funds
- Personal information being kept safe
- Up-to-date licences
- Responsible Gambling
- Easy-to-follow terms and conditions
- Further information on safety policies
Part of Flutter Entertainment after they merged with Betfair in 2016, Paddy Power has several licences in the UK and Malta. A list of the licences and the related numbers can be found under ‘regulatory information’ in the ‘about us’ section on Paddy Power’s website. Their Safer Gambling policy is also in ‘about us’. This is listed 20th in the general terms and conditions. They offer several external links for more information on problem gambling, along with explanations of their Self Exclusion policy. There are details on how use of Safer Gambling tools are then applied to other companies under Flutter Entertainment.
|Paddy Power: Several tools for safety of punters|
|Sam Cox: Paddy Power has several options when it comes to Safer Gambling, including deposit limits and self-exclusion. Their licences are all up to date.|
Sports and leagues you can bet on at Paddy Power
Paddy Power has widespread coverage of all the major sports and leagues you might want to wager on. Some of their rivals might have more markets for niche events, but Paddy Power has strong coverage of everything from the Premier League through to European basketball and the NFL. Golf and tennis fans can find an array of markets on the big tournaments and plenty of odds for smaller events.
|Paddy Power sports and leagues covered: Something for everyone|
|Sam Cox: Like all high-profile bookmakers, Paddy Power has extensive coverage of sports and leagues. Alongside the Premier League, NBA and major events in golf and tennis, you can find plenty of esports markets and regular odds on current affairs and politics.|
Paddy Power odds offers
Paddy Power’s odds aren’t their main selling point. Odds comparison sites often show Paddy Power to have average or below prices. Their margin is higher than many of the bigger names in British sports betting, but this is partly compensated for by their Power Prices.
Boosted odds are plentiful at Paddy Power. Highlighted in yellow, you can find Power Prices on various sports, and many will be under the ‘specials’ tab so you can evaluate all the enhanced odds in one place.
|Paddy Power odds: Could be better|
|Sam Cox: Paddy Power could provide better value on their standard markets. The Power Prices can help you find decent odds, but their standard odds are often lagging behind their competitors on major sports.|
Paddy Power betting options & features
Paddy Power has an array of betting options and features for punters to get stuck into. If you’re keen to place outright wagers or want to try your hand at live betting, Paddy Power is an option for you. It is a platform with something for everyone.
You can follow the action and wager in real-time with Paddy Power’s live betting console. They have a good range of markets for you to choose from, plus some in-play promotions are available.
Paddy Power is famed for its special markets. These are found on a dedicated tab under each sport, while some specials will be placed in their own area of the website. Such markets can provide you with something a bit different to bet on.
Outright markets are available on a huge range of sports at Paddy Power. You will often find unique outright markets at Paddy Power, particularly when it comes to their biggest sports like horse racing, football, tennis and golf.
Multi-Match Bet Builder
Bet Builders are all the rage. Paddy Power already had a Bet Builder for numerous sports, but they recently added the Multi-Match Bet Builder, allowing punters to combine selections from different fixtures. This gives bettors great versatility and the option to customise wagers.
Paddy Power has virtual sports betting available 24/7. Flat and jumps horse racing leads their virtual section, accompanied by motor sports, football and greyhounds. You never have to wait more than a few minutes for a race/match to get underway.
|Diverse betting features and markets available at Paddy Power|
|Sam Cox: Paddy Power gives punters a huge amount to choose from. They frequently add new features to allow bettors to experiment, and they enable significant customisation through their Bet Builders and accumulators. Their special markets are often intriguing.|
Welcome offers and promos – Grab a bonus at Paddy Power
Paddy Power are renowned for their promotions year-round. Their current welcome offer is a cash back deal if your first bet loses.
You can learn more about Paddy Power’s active offers by clicking on ‘promotions’ under the ‘for you’ heading on the left-hand menu.
Paddy Power promo codes
The promo code ‘YSKAMR’ unlocks their welcome bonus. You simply wager £10, which you will then receive back as cash if it loses.
Alternatively, there is a football-specific for Paddy Power. Use ‘YSKWEY’ and your first five £10 bets on football are eligible for cash back.
Paddy Power new player bonus
Paddy Power has several new player bonuses. Their main offering is £10 back if your first bet loses.
Keep your eyes peeled for other Paddy Power new player bonuses throughout the year.
Paddy Power VIP program/loyalty program
Paddy Power does not have a VIP program for its sportsbook. It does, however, have a popular loyalty scheme in the form of Paddy Power Rewards Club.
First, you need to opt in to the Rewards Club. To qualify, you need to place five wagers between Monday and Sunday of £10 or more on bets with odds of 1/2 or longer.
If you meet these criteria, you will be credited with a £10 free bet to be used in the following week. You will also receive a Power Up to use each week, which can be applied to pre-match or in-play win wagers.
|Welcome offers and promos at Paddy Power: Check out their Loyalty Program!|
|Sam Cox: Paddy Power are one of the market leaders when it comes to their loyalty program. The Rewards Club can prove to be very lucrative for frequent bettors.|
How easy do I find it to use Paddy Power’s site?
First of all, I looked into creating an account and depositing funds on the Paddy Power website, mobile website and app. Then, I browsed to compare the available features on each platform before analysing the loading times on different devices.
Eventually, I placed a few wagers to test the overall functionality of the Paddy Power website, mobile site and app. Customer service was easy enough to locate on all three. Their Responsible Gambling policies and tools are all located in the ‘For You’ section.
|Mobile on the web||👍|
- Desktop: The Paddy Power website is bright and relatively quick to load. Its design is straight-forward enough, and it is easy enough to jump between sports on their in-play betting section.
- Mobile on the web: All features on desktop can be accessed through the mobile website. It takes a bit of scrolling to reach the sports which don’t have shortcuts. Loading times are great, but the layout feels more chaotic than on desktop.
- Mobile apps: Paddy Power’s Android and Apple apps are excellent. Functional and engaging, it’s no surprise they have received thousands of excellent reviews across the App Stores.
|Paddy Power User Experience: Good performance on mobile and desktop|
|Sam Cox: Straightforward to use on the desktop, Paddy Power can take a little while to load on mobile devices. However, their app is superb.|
How to register a new account with Paddy Power?
It is very straight-forward registering for a new account with Paddy Power. You need to provide some personal information and contact details, but it doesn’t take long to set up your account so you can start wagering.
Here are the steps to register a new account with Paddy Power:
- Click ‘join now’ in the top-right hand corner of the Paddy Power website.
- Enter your name, date of birth and address.
- Select your security question and a corresponding answer, provide your email address and choose a secure password.
- Choose a deposit limit and a time period for it.
- Enter a promo code or referral code if you have one.
- Acknowledge Paddy Power’s ‘funds protection’ with a check box.
- Click ‘join now’ to complete the process and set up your account.
Documents and information you need to share with Paddy Power to open an account
You need to hand over several pieces of personal information to register for an account with Paddy Power. Once that has been completed, you will then need to verify your identity, address and age by showing Paddy Power some documents.
Via the contact section of the website or their on-site document uploader, you will need to provide Paddy Power with one of the following:
- Driving licence
- National ID
They may also ask either of:
- Utility bill (maximum of 6 months old)
- Copy of a bank statement (maximum of 6 months old)
|Simplistic verification with Paddy Power|
|Sam Cox: Paddy Power’s forms and webpages load smoothly when verifying your identity. Creating an account is a hassle-free experience.|
How reliable are Paddy Power’s payment methods?
Paddy Power cover all the standard payment methods, starting out with debit and prepaid cards. They also enable punters to use e-wallets, although the minimum deposit is slightly higher. Withdrawal times are around average for British bookmakers, with e-wallets allowing you to receive funds slightly quicker.
|Payment method||Min deposit||Max withdrawal||Average deposit time||Average withdrawal time|
|Visa||£5||N/A||Instant||2-5 working days|
|Mastercard||£5||N/A||Instant||2-5 working days|
|Maestro||£5||N/A||Instant||2-5 working days|
|Neteller||£20||N/A||1-4 hours||4-24 hours|
|Apple Pay||£4||N/A||Instant||2-3 working days|
|Bank Transfer||£20||N/A||1-5 days||1-5 working days|
|Solid range of payment methods with Paddy Power|
|Sam Cox: Paddy Power has enough payment options for punters to choose from. Some withdrawals could be handled a bit quicker, but they grant you flexibility with low deposit limits and the ability to withdraw large sums.|
Cryptocurrency available at Paddy Power
There are no cryptocurrency payment methods available at Paddy Power as of June 2023.
Time to collect your winnings? Here’s how to withdraw your winnings from Paddy Power
Withdrawing your winnings from Paddy Power is a simple and quick process. Here are the steps you need to follow:
Step by step guide on how to withdraw from Paddy Power
- Click on your funds in the top-right corner to take you to the summary of your account.
- Analyse your main wallet and bonus balances.
- Decide how much you wish to withdraw.
- Click on ‘withdraw funds’.
- Select where you would like to withdraw the money to (find alternatives in ‘other options’).
- Enter the amount you want to withdraw.
- Confirm the transaction.
- Check that the transaction has been added to the ‘pending’ tab.
Other information to know when withdrawing
Paddy Power advises punters to wait for five working days when trying to withdraw funds. If they have not been received in that time, you should contact their customer service team. Paddy Power transactions will appear on your bank statement as either ‘PP PHONES’ or ‘PP ONLINE’.
|Punter-friendly withdrawal process|
|Sam Cox: There isn’t much to complain about with Paddy Power’s withdrawal process. Waiting a day or two for funds to land in your account might irritate some, but it’s not the biggest issue.|
Is Paddy Power’s customer service actually helpful?
The standout of Paddy Power’s customer service is their help page, which is packed with frequently asked questions, helping you to address most issues you face while betting on their website or app. If you need to contact them, live chat is where you are directed. Initially handled by a bot, you can quickly speak to a real person if you are yet to find the solution you need.
|Live chat||👍||This can be found at Paddy Power’s Website||Instant|
|Languages||2||English & Spanish|
|Paddy Power Customer Support: Comprehensive help centre, but email and phone service could be better|
|Sam Cox: Paddy Power’s customer service isn’t their greatest strength. The help centre is comprehensive and generally very good, but if you need something more than that, a lack of telephone and email communication can prove a nuisance. The live chat bot is fine, though it can be frustrating having to jump through hoops before talking to a real person.|
Paddy Power allow you to quickly find their Responsible Gambling tools. Safer Gambling can be accessed via the top toolbar or on the left-hand menu, where you can create a deposit limit, loss limit, reality check or take a break. You also have the option to close your account or activate Self Exclusion through GamStop. There are lots of useful links featured on this page, including Samaritans, Gamban and the National Gambling Helpline.
|Responsible Gambling at Paddy Power: Paddy Power Provide Support to Punters|
|Paddy Power provide access to tools to gove customers support and generally encourage responsible gambling.|
What awards is Paddy Power proud to have?
Paddy Power has collected a few awards over the years, often centring around their marketing campaigns. It is great to see they were recognised for their compliance innovation in 2019.
|Global Regulatory Awards||Compliance Innovation of the Year||2019|
|Sport Industry||UK Campaign of the Year||2019|
|Sport Industry||UK Campaign of the Year||2020|
|GGA London||Betting Shop Operator of the Year||2020|
|GGA London||Betting Shop Operator of the Year||2021|
|GGA London||Retail Operator of the Year||2023|
|Paddy Power Awards: Bookie recognised down the years|
|Sam Cox: Paddy Power has picked up a variety of awards from numerous authorities over the last half-decade. It’s a sign they are receiving plaudits from experts in the industry.|
Conclusion – How is Paddy Power better than others?
Sam Cox: Paddy Power is not a flawless bookmaker, but it certainly has some significant strengths which make it stand out in a crowded marketplace. Their consistent stream of promotions is impressive. The Rewards Club can be a difference-maker in Paddy Power’s favour if you’re going to frequently qualify for their weekly free bets.
The live streaming service lags behind some of the UK’s biggest bookmakers. Paddy Power, though, is a great place to either create your own personalised wager or find markets which are not available with other bookies.
Overall, Paddy Power is a strong option if you’re looking for a new bookmaker. The website and app are very accessible even if you’ve got limited experience in online sports betting.
Other betting sites to consider
If Paddy Power seems like your kind of bookmaker, these betting sites are also worth looking at: