Expert Bookmaker Ratings, Reviews & Bonuses

We take pride in working only with reputable brands that care about their customers. Here you can find the most up-to-date bookmakers reviews of the bookies we recommend. We are always honest in what we write and our bookmaker reviews – we assess the pros and cons of opening an account with a given operator. To find more about how we rate bookmakers and why some are better than others, read below as we expose how we evaluate the bookies when reviewing them.

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18+ New UK & ROI Customers only. Min deposit £5. Min first £5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.


T&C's Apply .New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry. 18+


18+ New Customers only. Max Win £10 Free Bet. Qualifying bets at odds 1/1 or greater. Paid as bonus token. Min 4/5 odds required. Skrill, Neteller, Paypal not eligible. T&Cs apply.


Bookmaker reviews – assessing the design, speed and user experience

Assessing The Design, Speed and User Experience

Our team is committing great effort to filter the web and only provide you with bookmaker bonuses, free bets and bonus code promotions that are verified and can be used by real players. We hope that we are helping you make informed decisions and choose the right bookmakers for you.

On our site, you can also find various up-to-date bookmaker honest and objective reviews. We are always sincere in what we write and stress both the strengths and weaknesses of a given operator in our bookmaker reviews. Nevertheless, let us tell you a little more about how we assess the bookmakers when reviewing them.

When a team member reviews a bookmaker, the first thing they evaluate is you can imagine the branding and colour scheme of the bookmaker’s website. A good bookie design combined with the right colours will make you feel comfortable and will never strain your eyes.

Next, in our process of reviewing a bookmaker is to assess the website speed, a reliable bookmaker should be able to optimise its technology and load fast on each and every device. The bookmaker speed will also ensure easy and fast navigation which will indeed result in a user-friendly website, meaning that customer of the bookmaker will be happy.

Bookmakers use many approaches to position themselves on the market and attract new users. Having a fast website and good design that clearly underlines the benefits of registering with a certain bookmaker is from crucial importance in today’s highly competitive betting market.

Another factor we believe is very important and we always stress in our bookmaker reviews is to evaluate how easy is to open an account with the examined bookmaker. We know that many punters are inspired by the opportunity to place a bet immediately because they have found a value bet or helpful betting tips or simply want to make the game, they are watching a little more exciting. Sometimes the Know Your Customer (also known as a KYC ) process or the steps that you have to follow in order to verify your identity are not so fast, and in fact, we know from experience that bookmaker have lost many customers due to annoying account verification processes. The bookies that will score high in our review section will have a pleasant user-friendly KYC process. In order to accelerate the process and be prepared at your end, we are advising you to have the needed documents in advance in order to save time, in addition, once you are ready with the KYC process, you can contact the bookmaker and inform it that you sent the documents, so it would work faster to approve your account. ranks high bookies that managed to articulate clearly their advantages over the competitors, load fast, have a simple on-boarding process and of course, offer an attractive welcome bonus.

Reviewing the bookmaker betting market, odds and limits

Reviewing The Bookmaker Betting Market, Odds And Limits

Something else we always spend additional time on, while reviewing a bookmaker is the betting opportunities offered. A good bookmaker should offer various sports at least 20 and cover not only the top tier leagues, but they must go for the lower leagues and ensure they have good coverage for both pre-game and in-play events. A good bookmaker should support a minimum of 80 betting markets per top tier event and 40 for the lower leagues to score high with review. Another important thing that we are always looking for is the various sports offered. In today’s betting business, all bookmakers offer sports such as football, basketball, and tennis. However, the trendy betting opportunities such as esports, horse racing, darts, american sports, and others are our priority when we are reviewing a bookmaker because offering them is the right way to engage the new generation of bettors and to show your dedication to the customers.

Another component we rank high when we evaluate a bookmaker is the betting odds offered. When we talk about online sports betting the odds is one of the most important elements for being profitable in the long run. Bookmakers that are offering consistently higher odds will score better results in reviews as that effectively means they are fairer with their customers. Besides, the variety of markets is pretty essential in nowadays betting because the punters are looking for exciting new opportunities to place a punt such as combinations (Away team to win + both teams to score), bet builders (few selections from one single game), and others.

Bookmaker reviews – live betting, stats, on-going bonuses and other feature

Assessing The Design, Speed and User Experience

To be sure that the bookmakers we are reviewing are supporting the ever-growing demand of in-play betting, we are always checking the in-play area on the bookmaker we are reviewing. As the technology advances, the punters are changing their behaviour use way more their mobile phones to bet and today’s bettors prefer to place a bet while they are enjoying the game making the football match more exciting. As the interesting fact is worth mentioning that over 50% of all bets placed nowadays are placed via a mobile device, where that figure is predicted to increase in the foreseeable future. All bookmakers that offer the easy live betting feature, various in-play markets, live streaming (or at least a field with the most interesting stats on the game) are with a higher rank than those, which are not taking care of that.’ team is always creating the bookmakers’ reviews with a major goal to show all extras that are available for the customers as well as to highlight the weak parts of a certain bookie. Since the betting industry is making a huge turn towards mobile devices, we are obliged to spend quite some time reviewing the mobile apps of the bookmaker we are assessing. We always check whether the bookmaker has developed a mobile app for all operational systems Android and iOS. We would evaluate how easy is the download and the log in/sign up process from the mobile app, and whether they a have an exclusive bonus for their mobile version, we will also evaluate whether they have app notifications as well as pretty much everything else you can think of.

For bookmakers that desire to stand out of the crowd is absolutely mandatory to have features that engage with the punters and allow them to stay in control of its betting process. An option such as cash-out is a must for a bookmaker who wants to attract the new generation of punters who are always looking for securing the profits or limiting the loses of their bets. The cash-out feature proofed to be very liked and popular by everyone because having the opportunity to control the condition of your bet prior the game is finished is A) exciting B) give you a little more control. That’s why we are regularly checking the functionality of the cash-out feature while producing our bookmaker review

Another important feature that we are looking for while building our bookmaker reviews is Detailed pre-game and in-play statistics for each league (a bookmaker that wants to be considered as serious should possess detailed betting stats for various sports), a blog with sports news, internal news, and predictions for the games. Generally, the punters want an interactive experience, with different helpful tools and features.

Reviewing The Bookmaker Social Responsibility, Legal Status And Customer Support

Here at being an educational platform, we are very dedicated to social responsibility, that’s why our team always try to find whether the bookmakers care about the community. Sponsorships, charity, social responsibilities, are always in our view when we are creating a bookmaker review, and each bookmaker, which care for that earns extra points in our reviews.

To score high in reviews, bookmakers should offer exceptionally good customer support. We all have been there when we are new to a bookmaker, we got attracted by the fancy design and the exciting sing up bonus, but we have no clue how to claim it. We have two options either to spend hours of reading the FAQs or get the answer in 2 minutes by speaking with someone on the live chat. Which one would you prefer? Of course, the live chat option! Simply contact one to the customer service representatives and ask your question and in no time, you will be told how to claim the bookmaker bonus. Keeping a healthy relationship with your customers is crucial, and all bookmakers that are thinking the same way as we do will receive an extra point our bookmaker reviews.

We also pay significant attention to the bookmaker engagement with the player. Bookmakers that have a super exciting welcome bonus but offer no continuous promotions or free bets will score worse with compared to bookies that have a slightly less attractive welcome bonus, but they continuously engage with the punter and offer him special bets and promotions.

We admit that most of the bookmakers possess wonderful welcome offers, but keeping their customers with enhanced odds, free bets, and promotions, make the sportsbook excellent. Moreover, the wagering requirements make the offers valuable and attractive for the bettors, and we attach importance of that when we are creating our bookmaker reviews. If you have to deposit £20 and wager the amount 15 times, the offer doesn’t look so engaging but don’t worry you can find everything you need to know in our extensive in-depth bookmaker reviews.

There is no doubt that promotions and bookmakers’ bonuses are important, and we all love them, but we are also assessing the players’ restriction levels – which by the way is a growing problem. There are various types of punters – there are some people that are placing a bet every now and then, there are people that are placing a bet each Saturday, and there are some other punters that take betting a little more serious. {Some bookmakers tend to limit punters that have specific betting behaviour and won one or two big odds events which we personally find it very annoying. We do not score high bookmakers in our reviews that are limiting players as soon as they start winning some money or win a big horse racing bet

Another element we are always checking while creating the bookmaker review is which payment methods are available on the bookmaker websites. We are doing that in order to help you to find the bookmaker that possesses various different methods and are flexible enough to support your needs. For example, if you’re going to deposit with Skrill, but it isn’t available on the bookmaker website we presume you will be a little disappointed and likely you will never return to them as a customer. To be on the top in our reviews ranking page, bookmakers should allow their customers to deposit/withdraw with several different payment methods such as all major credit and debit cards, e-wallets, bank transfers and others. Plus, the deposit/withdrawal processing time is from significant importance of the users hence that is also evaluated in our bookmaker reviews. With most of the leading operators, your deposits are available within a minute, but it is slightly different with the withdrawals. Every bookmaker that manages to send the winnings to the customers within 1 – 2 days is ranking better than those who are slow with that.

Last but not least, we are paying huge attention to the legal side of the bookmaker. We are checking the licenses they have, which country they are allowed to accept players from as well as we have a dedicated person who is searching the web for any issues with a given bookie! Bookmakers that are regulated and have no complaints around the web are logically scored high by as that means they are secure for the players. Furthermore, we are always checking the web for other opinions about the bookmakers, whether there are complains about the company, and generally what the others think about the company.

We always open an account with the sportsbook we are reviewing.

As we are very dedicated to each punter that reads our bookmaker reviews, we want to ensure that everyone will receive a unique experience when opening an account with a sportsbook. That’s why, before starting to write an exclusive bookmaker review, we are always doing several repetitive things. Firstly, we open an account with the bookmaker, start to use all of its features, deposit money, and try to put the bookmaker’s customer support under pressure by asking different questions. Then, we start to place some bets, use the cash-out option, and honestly, we use everything available like a regular customer. That’s how we are getting the best customer experience with the bookmaker that we want to present to you, which ultimately helps us to give you the best betting view and reliable opinion. We believe that reading a sincere and authentic bookmaker review slightly increases the chances for every bettor to start in the best way his betting adventure.

Frequently Asked Questions (FAQ)

Our bookmakers' reviews are 100% honest, and we are trying to give you the most detailed overview of every bookmaker, including all pros and cons.

Every bookmaker review is constantly updated. We are giving you the most relevant and up to date info related to the bookmaker.

Yes, we are using the site as a real punter. We test every area: live betting, betting on multiples, outrights and every single part of the bookmaker's site to be sure that we are giving you the best info.

Bookmakers promoted by us are 100% verified and licensed for the area where we are offering them.

While we would like to show you what bonus or bonuses the bookmaker has, we also would like to emphasise all available features, tools, odds, and everything that punters demand an enjoyable betting adventure.
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