Bet $1, Get $365 in Bonus Bets!


In this Bet365 bookmaker review, we’ll take a look at everything it has to offer bettors in the U.S., from bonuses and promotions to odds and innovative features. We’ll give you the lowdown on this exciting UK brand.

Mobile experience

UX / Navigation

Reputation / Reliability


95% overall rating

Bet $1, Get $365 in Bonus Bets!

New Customers only. Bet $1 and get $365 in Bonus Bets. Sign up, deposit (minimum $10) to your account and place a qualifying bet of $1 to get $365 in Bonus Bets once your bet is settled with bet365. Bonus Bets winnings are added to Bonus Bets balance. Bonus Bet wager excluded from returns. T&Cs, time limits & exclusions apply. Gambling Problem? Call 1-800-Gambler (NJ, OH, VA). Call or TEXT 1-800-Gambler (CO). 21+.

Bet365 Facts

Year Established1974
Online Since2000
Type of CompanyEU
LicenseYes - NJ
Live SupportYes

Bet365 Pros & Cons

+Top-notch and reputable sportsbook
+Excellent sports coverage
+Fast and secure payment options
+Fully licensed to operate in New Jersey, with more states to follow soon
+A fantastic array of in-play betting
+Very achievable welcome offer wagering requirements
+24/7 Live Chat and telephonic customer support
+Many bonuses and promotions to take advantage of every month
-The website performs well but the design could use some sprucing up
-No loyalty or VIP program
-Separate app for the casino

Bet365 has built a reputation as one of the best sports betting websites worldwide. Next on its course is the U.S. sports betting market. Bet365 comes to American bettors with decades of industry experience, a rock-solid reputation, and exciting bonuses on offer. 

While The main headquarters for Bet365 are in the United Kingdom its U.S. headquarters are in New Jersey, and the online bookmaker has partnered with Hard Rock Casino in Atlantic City. Currently, New Jersey is the only state that Bet365 operates in. 

An old hand in the betting business, Bet365 Sportsbook delivers a fantastic user experience, competitive odds, fast payouts, and an innovative, user-friendly web platform with a downloadable app. The bookmaker offers a wide range of sports and markets to boot.

Bet365 Promo Codes

Promo codes can be a bit tricky depending on who you ask and where they’re from in the states. With Bet365 it barely could get any easier – simply sign up using the promo code: “BETTING”.

Please keep in mind that promo codes may change from time to time. We do our best to make sure that we only present valid promo codes in all our sportsbook reviews. If you come across any promo codes that aren’t up to date, please contact us and we will make the necessary revisions.

Bet365 Welcome Bonus and how to claim it 

The Bet365 welcome bonus is very lucrative and you will receive $365 worth of bonus bets as soon as you have wagered as little as $1. This can instantly be claimed once you’ve registered your account with the promo code: “BETTING”.

To claim your Bet365 welcome bonus, here’s what you need to do:

  1. Register an account at Bet365 using the promo code: “BETTING”.
  2. Start by making a qualifying deposit (minimum $10 maximum $200) and then opting into the offer.
  3. Place any qualifying bet, and the same amount placed will be credited as free credit to you account as soon as the bet is settled.
  4. After this, you are free to use your Bet Credits by selecting that option on the bet slip.

Some key things to note about the welcome bonus are:

  • You don’t have to opt-in to the welcome offer immediately; you have 30 days from your first deposit to do so.
  • The minimum qualifying deposit is $10.
  • Bet credits can’t be withdrawn, but any profits made from bets using the credits can.
  • Bet Credits get forfeited if your account is left inactive for 90 days in a row.

The Bet365 welcome bonus is a very straightforward offer with manageable playthrough requirements and simple rules. It’s great that you have 30 days to opt-in, and the fact that Bet Credit instantly becomes withdrawable balance is exceptional value.

Bet365 Sportsbook Promotions

The addition of promotions allows a sportsbook to stand out in the crowd, and Bet365 knows this. On top of the welcome bonus offer, the website offers multiple betting promotions, including early payouts, substitutes, and retirement guarantees.

The promotions on offer are excellent; the Substitute Guarantee will see your bet credits returned to you if your player is substituted, while the No Score Tie promotion will give you money back on soccer games that end with no score.

American bettors value their promo codes and promotions and like to be rewarded for their loyalty. Unfortunately, Bet365 doesn’t have a loyalty program, officially. As Bet365 moves further into the U.S. betting market, we hope to see the addition of a loyalty reward or VIP program to incentivize play.

We know for a fact that VIP players are granted access to bigger and better promotions and promo codes for special deals.

Bet365 Special Offers

Bet365 Sportsbook hit a home run with its special offers for its existing customers. The site offers improved odds, early payouts, and bet guarantees to keep those bettors who are already registered, betting and winning.

For example, the Full-time Result – Enhanced Prices offer gives you the chance to take an Enhanced Price on full-time results bets placed on selected soccer matches and the Tennis Retirement Guarantee will pay your selection out as a winner if their opponent retires injured.

Bet365 doesn’t just provide sports bookmaking services but a full online casino too with its own promo codes, promotions and bonuses. Sportsbook clientele can join the fun and try their hand at the casino as well.

The Bet365 Casino has a generous 100% first deposit match of up to $1,000, which is a lucrative bonus to say the least. 

Bet365’s March Madness Bracket Challenge

The NCAAB season ends with March Madness, lasting from middle of March until early April. Bet365 have a free bracket challenge, with a prize of up to £10,000 given to the entrant with the most accurate bracket. These brackets are highly popular at this time of year, and Bet365’s is the highest paying we have found!

Enter the Bet365 March Madness Bracket Challenge

In Which States Does Bet365 Operate?

Bet365 opened its U.S. headquarters in New Jersey in 2019, with the mobile casino app launching the following year. The website has plans to expand into other states soon, which means that promo codes, promotions, and bonuses may be imminent near you.

The bookmaker is committed to upholding the state betting laws and has implemented the GeoComply plugin to ensure players are physically located in the Garden State when making wagers. 

Bet365 in New Jersey

New Jersey legalized sports betting in 2018, launching its first sports betting site shortly after. Bet365 Sportsbook mobile casino launched in NJ in 2020. The legal age for betting and casino games is 21 in NJ. 

Bet365 Sportsbook Registration Requirements 

Registration at Bet365 Sportsbook is pretty self-explanatory and shouldn’t take you long at all. You’ll need to provide your personal information here, so be prepared and have your info ready. Here’s what you need to do:

  1. Click Sign up in the top right-hand corner of the Bet365 page
  2. Fill in your Name, Date of birth, and last four digits of your Social Security number
  3. Provide an email address and telephone number
  4. Choose a username and password
  5. Create a four-digit security pin. (Write this one down somewhere if you can’t it remember easily)

You will need to read and accept the T&Cs and privacy policy, confirm that you are of legal age and a legal US citizen, and certify that you haven’t supplied false information.

As mentioned before, Bet365 will use GeoComply to ensure that you are betting from within the state of NJ. Even if you live in NJ and leave the state for the holidays, you won’t be able to use promo codes, participate in promotions or claim bonuses until you’re back home.

You will be required to download and activate the plugin on your mobile device. 

Bet365 Sportsbook Languages, Currencies and Odds Formats

Bet365 Sportsbook in the U.S. is an English-language website. All financial transactions are made in U.S. Dollars, so you won’t have to deal with any currency conversion charges or challenges. 

When it comes to the odds, Bet365 caters to its U.S. bettors by showing its odds in Moneyline form instead of the fractional form preferred by the Brits. Having operated for years in Europe, the bookmaker stands head and shoulders above other U.S.-based betting brands. Looking at the soccer odds, you won’t find better than Bet365 for pre and in-game odds.

Bet365 Sports Coverage

Bet365 has a more than impressive list of sports that you can back, including mainstream and niche sports at the collegiate, professional and international levels. A click on the top events tab will take you to the most popular sports, which are listed as:

  • Football
  • Basketball
  • Baseball
  • Hockey
  • Soccer

Aside from those sports, there are no less than 16 other sports available for you to bet on, including Aussi rules, badminton, cycling, darts, handball, virtual sports, and more. Bet365 has excelled at adding sports that will appeal to everyone, with something for every kind of bettor.

Bet365 Betting Markets

Bet365 covers a range of betting markets with pre-match and in-game options. The regular list of betting options you can choose from at Bet365 includes spreads, futures, round-robins, live bets, props, parlays, totals, and moneylines.

We’ll take a brief look at each of these markets below, giving a quick explanation of how they work. 


Spread bets even out the odds imbalance between a favorite and an underdog, offering a typical payout of somewhere around -110 regardless of which side you choose to bet on. The favorite will be giving points while the underdog will be getting points.

So, if a favorite is giving 3 points they must win by at least 3 points to win the bet and the underdog has to win or lose by less than 3 points. 


A moneyline bet is a simple bet on who you think the winner of a given event will be. There are inflated odds to show the favorite and the underdog. Since there is no spread you are paying more to win less on the favorite and paying less to win more on the underdog. 


Bettors can place future bets on who they believe will win an event or fixture in the future. For example, predicting the next World Series winners, the next Super Bowl winners, or even who will win the soccer World Cup.


With a parlay bet, you can cover multiple games on just one betting ticket. The downside to this type of bet is that each leg of your bet has to be successful in order for you to win the parlay.

As an example, if you placed three different bets, all three will have to be winners for the parlay to pay you out. With great risks come great rewards, though, and this type of bet has plenty of both in spades.

Round Robin

Round Robins work together with parlay bets, letting you choose groupings of many events together in one betting option. If you pick three events, a Round Robin bet will let you back all of them as single bets, providing you with the total amount of possible two-team and three-team parlays.

You place your wager on each parlay, and the bookie will show the total bets and earnings possible if all options win.


A prop bet is one that has nothing to do with the outcome of a game or match. A few examples of prop bets are who might score first, which team will be the first to score 15 points, or whether the total game score will end up being odd or even.

There are player and team prop bets and some have even odds and some with inflated ones. The more popular the sport the more prop bets will be available. 


In a totals bet, Bet365 will set a total for the points scored by both teams in a game or match. You then place your bet on either the final score being over or being under the set total. 

Live Bets

Live bets, or in-play, allow you to make bets on events while they are taking place. The odds will change for live bets depending on how the event is unfolding. 

Bet365 Sportsbook Payment Methods

Depositing funds into your account should be an easy thing to do; after all, having a bankroll is imperative to the betting process. Bet365 offers a good variety of banking options for both deposits and withdrawals. 

Not only do there need to be multiple options for depositing and withdrawing funds, but the methods also need to be safe and secure. Bet365 has strict protocols in place to protect itself and you from fraudulent activity and will require you to provide documentation to verify your account.

Fortunately, you only have to do this once, so our advice is to get it done upon registration and you’re in the clear.

How to Deposit?

You can fund your account using Visa, Mastercard, Bank Transfer, Prepaid Bet365 Mastercard, PayNearMe, PayPal, Skrill, Paysafecard, and cash at the cage at Hard Rock Casino which is the land-based partner for the Bet365 website. 

The smallest possible deposit across all payment methods is $10. Deposits to your betting account are instant, and Bet365 doesn’t charge any deposit fees.

How to Withdraw?

Unfortunately, it’s not as easy to withdraw your funds as it is to deposit them and there are two fewer methods. You can withdraw from your account using Visa, Mastercard, Online Banking, Prepaid Bet365 Mastercard, PayPal, Skrill, and cash at the cage at Hard Rock Casino.

As with deposits, Bet365 doesn’t charge any fees for withdrawals. Some of the withdrawal methods are instant, like cash at the cage or Bet365 Mastercard, but using Online Banking or Visa and Mastercard can see you waiting up to five days for your funds to clear.

The minimum withdrawal is $10 and while there is no maximum limit it states on the site, “withdrawal requests for amounts greater than $20,000 may require additional arrangements.” 

Bet365 has a very convenient and clearcut section on payments on their website and is extremely transparent about the payments process. The online bookmaker doesn’t accept any cryptocurrency as a form of payment.

Bet365 Customer Support

Customer support is an integral part of any company in the service industry, but even more so when the service you provide involves clients’ money. Customers need to be able to access customer support quickly and have their issues resolved in a timely manner. Bet365 understands this and has provided a great customer support department. 

First, the website has a comprehensive and easy-to-navigate self-help section that provides answers to most commonly asked questions. It’s one of the best organized and easy-to-understand help sections we’ve found.

If you can’t see what you’re looking for in the help section, a simple click on the live chat icon will have you connected to a help center agent in no time. Live chat is available 24/7.

Unfortunately, there is no telephonic support available, so the final way to connect with customer services is to send an email query to [email protected] 

Customer support is not relegated to simple problem resolution, caring for customers on a betting site also means being committed to responsible gambling practice. Bet365 gives its customers access to many different responsible gaming resources including information, links to external help organizations, and tools like deposit, spending, and time limits.

Bet365 Sportsbook Mobile App 

The Bet365 website is optimized to work well on mobile and desktop devices, plus there is a great mobile app that you can download as well. The mobile app supports Android and iOS devices, and you can download it using the app store on your device or Google Play. The website also features links to its apps. 

The mobile app holds its own among the top bookmaking apps in the industry. It downloads quickly and can be set up and registered in minutes. The app works well, with added menus and shortcuts for easy navigation, although some pages do take a while to load. The app worked well and performed on all of the devices we tested. 

Betting was simple to do on the app, with bets placed in just a few taps. It was easy to find the games and odds we wanted and worked well with live betting too. You should note that if you’re going to play at the Bet365 casino as well, you’ll need to download a separate app.

Frequently Asked Questions (FAQ)

Yes, Bet365 Sports betting is legal to operate in the US and is currently available in the state of New Jersey, although plans to expand to other states are imminent.

Yes, Bet365 offers a live streaming service to its customers along with live, in-game betting.

Yes, it does. The Bet365 mobile app is available for iOS and Android devices, and you can download it from the app store or Google Play.

Yes, you can. The desktop website is optimized for handheld devices, so you can bet from your mobile if you have registered and have a funded betting account.

Yes, you can. You can register for an account from another state but you must physically be in New Jersey to make wagers.

Yes, you can take care of deposits and withdrawals out of New Jersey but must be in it to make wagers.

Bet365 offers a comprehensive Help page with an entire section dedicated to deposits. Should you not be able to resolve your issue using the advice set out there, contact customer support 24/7 using the live chat function and speak to one of the helpful agents there. Your last option is to send the support team an email and await a response.
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