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Hard Rock Digital has announced a strategic partnership with the NHL’s Florida Panthers, marking a significant venture into sports team collaborations. This multi-year agreement will leverage Hard Rock Bet, the sports betting division of Hard Rock, to enhance engagement with customers both digitally and in-person at the Panthers’ home venue, Amerant Bank Arena.
The collaboration debuted during a recent Panthers game against the Ottawa Senators, where fans experienced on-site promotions, cutting-edge digital displays, and extensive brand visibility throughout the arena.
Looking ahead to the 2024-25 season, Hard Rock Bet plans to introduce additional features designed to elevate the fan experience at the arena and through digital platforms, as outlined in a recent press release.
Nick Menas, Managing Director of Corporate Strategy at Hard Rock Digital, expressed enthusiasm about joining the Panthers Territory. “Partnering with the Panthers allows us to bring hockey fans closer to the action than ever before,” Menas said. “With the Hard Rock Bet app, fans can access thousands of betting options on sports globally and enjoy live NHL game streaming every night, providing unmatched entertainment.”
Hard Rock Bet, currently the only legal sportsbook in Florida thanks to an exclusive agreement with the Seminole Tribe and the State of Florida, offers a comprehensive range of betting options including pre-game and live betting, same-game parlays, and coverage of over 20 different sports worldwide.
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