Skip to content

Bet365

Since its inception back in 2000, bet365 has firmly established itself as a major player in the betting industry, in the UK and globally. The company are well established, well-regulated and trustworthy. The website and app are easy to use. They are a market leader in most of the services they offer. Not surprisingly, it ranks as one of the best ATP Finals  betting sites in the UK.

bet365
bet365
4.8/5
  • Quality tennis bet builder
  • Range of ATP Finals markets
  • Retirement guarantee
Read Review
Featured Offer
Bet £10 Get £30 in Free Bets
Claim Bonus
18+. T&Cs Apply.
Payment Methods
betting.com
betting.com
betting.com
betting.com
betting.com
betting.com
For New Customers. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. 18+. begambleaware.org

Bottom line:

A quality all-round bookmaker and a quality tennis betting site, bet365 offer a range of tennis markets, both pre-match and in-play, a tennis bet builder, live streaming and competitive odds. They are one of the top online sportsbooks for ATP Finals betting.

Why we like Bet365

Bet365 provides outstanding levels of security and usability for customers along with consistently competitive odds on the majority of sports, including tennis. The bookie has a huge range and depth of tennis markets. And punters can take advantage of these through the bookie’s superb tennis betbuilder. They have a great in-play section, complimented by live streaming. This makes it a great place to bet on the ATP Finals.

What Bet365 offers you

  • Great variety of markets: bet365 cover a huge range of markets for the ATP Finals
  • Quality of odds: bet365 consistently produce good quality, competitive odds for the ATP Finals.
  • Excellent in-play betting with live streaming: bet365 offer plenty of in-play markets in the ATP Finals. This means as you watch the action and get a feel of how the match is going, you can act on your instincts and place a bet. This service is complimented by live streaming. The cash out feature, in order to secure your winnings or cut your losses is also available.
  • Great bet builder: Customise your ATP Finals bets with bet365’s tennis bet builder. The bookie ranks very highly among the bet builder sites for tennis matches. You can include up to 12 selections from one tennis match into your selection. Number of sets and/or games within a match, number of aces per player and number of service breaks are all factors you can include. In addition, when you place an accumulator with three or more selections, you can get a bonus added to any winnings.
  • Good reputation for customer service: Bet365 has one of the better customer service teams in the sports betting industry with different options when contacting them.

SpreadEx

SpreadEx was founded just before the turn of the century, quickly becoming a top spread betting platford. It has since expanded into traditional fixed odds betting. They are a quality tennis betting site and offer a good service for the ATP Finals.

SpreadEx
4.4/5
  • Spread betting available for ATP Finals
  • Well presented stats
  • Live streaming
Read Review
Featured Offer
Bet £25, Get £50 in Bet Bonuses
Claim Bonus
18+. T&Cs Apply.
Payment Methods
betting.com
betting.com
betting.com
betting.com
Place a £25 fixed odds single bet at min. odds of 1/2 and get 5 x £5 free fixed odds single bets, as well as 2 x £5 free totals goals bets, 2 x £5 winning favourite bets, and 50 free spins on Starburst. Free bets applied to account on consecutive days. 18+ begambleaware.org T&Cs apply.

Bottom line:

SpreadEx provides tennis punters with an array of markets on both their spread betting and traditional betting platforms.

Why we like SpreadEx

SpreadEx are a great place to bet on tennis and their offering for the ATP Finals is of high quality, offering competitive odds.  Their well-presented statistics are an added benefit. There is also the chance to switch between spread betting and fixed odds wagers.

What SpreadEx offers you

  • Loads of tennis options: SpreadEx go the extra mile with their tennis markets.
  • Spread betting available: Switch between fixed odds and spread betting.
  • Competitive odds for ATP Finals: SpreadEx offer competitive odds for the ATP Finals.
  • Live streaming: Some tennis tournaments, including the ATP Finals, are available to live stream when signed in on the SpreadEx site.

Unibet

A major player in sports betting across Europe, Unibet was originally founded in 1997 and launched online in 1999. Tennis is huge in continental Europe and, as a European focused bookmaker, Unibet provide great features, markets and prices for tennis.

Unibet cover the Slams and the big events on the ATP and WTA circuits.  They provide great coverage of the ATP Finals and are one of the best online betting sites for this tournament.

Unibet
4.8/5
  • Loads of ATP Finals markets
  • Competitive odds
  • Tennis specific promos
Read Review
Featured Offer
£40 back as bonus if first bet loses plus £10 Casino bonus
Claim Bonus
18+. T&Cs Apply.
Payment Methods
betting.com
betting.com
betting.com
betting.com
betting.com
betting.com
betting.com
betting.com
New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 50x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in. Full T&Cs apply.

Bottom line:

If tennis is your main sport Unibet is a go-to bookmaker. They offer fantastic live betting features for tennis with ball by ball action betting along with live streaming, making it one of the best places to go to for your ATP Finals wagers.

Why we like Unibet

Unibet cover a large amount of  markets with impressive depth and have competitive odds for the ATP FInals.

What Unibet offers you

  • Brilliant tennis promotions: For the top tournaments you will find attractive tennis promotions and features, including free bet clubs and enhanced winnings promotions.
  • Competitive odds: You get good value odds for the ATP Finals at Unibet. Handicap bets are especially good value.
  • Vast tennis markets: Unibet cover a vast range of markets, with many options available pre-match and live.
  • In-play betting: Unibet has great in-play options and live streaming.

BetVictor

BetVictor has been part of the UK betting scene since 1946. A well-established and reliable company, it has developed into an excellent online bookmaker. BetVictor cover a wide range of Tennis events, offering competitive odds. Their coverage of the ATP Finals is no exception.

BetVictor
4.5/5
  • Competitive odds for ATP Finals
  • Range of markets
  • Info provided on ATP Finals in blog
Read Review
Featured Offer
Bet £10 Get £40
Claim Bonus
18+. T&Cs Apply.
Payment Methods
betting.com
betting.com
betting.com
betting.com
betting.com
18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly

Bottom line:

BetVictor offer a big range of markets for the ATP Finals, along with competitive odds.

Why we like BetVictor

BetVictor consistently offer competitive and attractive odds for the ATP Finals, both pre-match and in-play.  BetVictor can definitely be recommended as one of the UK’s best ATP Finals betting websites.

What BetVictor offers you

  • In-play betting: Excellent in-play section for punters who like their betting live.
  • Competitive odds on ATP Finals: BetVictor offer punters attractive and competitive tennis odds, and this applies to the ATP Finals.
  • Large range of markets: Like its main competitors, BetVictor offers a good range of markets for ATP FInals betting.
  • Tennis specific promos: The bookie regularly has accumulator offers for tennis along with other promos where tennis fans can take advantage.

BetUK

BetUK have quickly established themselves as a good allround bookmaker and they are one of the best ATP Finals betting sites in the UK.

  • Best Odds for EPL
  • Best Odds for UCL
BetUK
4.8/5
  • Great live betting platform
  • Competitive odds
  • Acca Club
Read Review
Featured Offer
Bet £10 and get £30 in Free Bets
Claim Bonus
18+. T&Cs Apply.
Payment Methods
betting.com
betting.com
betting.com
betting.com
betting.com
T&Cs apply. New customers only, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, (singles + Upwards)(min odds 4/5 or 1.8), 1 x £10 Free Bet Builder (min odds 3/1 or 4.0) and 1 x £10 Football (min odds 4/5 or 1.8). Stake not returned. 7 day expiry. Opt-in required. 18+ BeGambleAware.org.

Bottom line:

If you are looking to place some in-play wagers during the ATP Finals, BetUK’s live betting package makes them a good option.

Why we like BetUK

BetUK has statistics available before a match begins to help with your wager. Once the first game is underway, there are live stats updated and you can keep up to date with each point on their smooth in-play interface. Their outright odds on the ATP Finals are also very competitive.

What BetUK offers you

  • Excellent live betting: It is hard to fault the live betting experience at BetUK. Information is easily sufficient, and the pages load rapidly.
  • Good outright odds: Outright odds on the ATP Finals are generally very good at BetUK. They are better than many of their competitors.
  • Huge selection of tennis matches year-round: BetUK cover the sport really well as a whole. You can enjoy tennis betting outside the Grand Slams.
  • Acca Club: BetUK has an Acca club which can be applied to ATP FInals betting and can help you pocket free bets and profit boosts
  • Virtual sports: BetUK has a selection of virtual matches and events to bet on.

Check out the best betting sites in the UK  and the best tennis bookies with Betting.com.

How our experts choose the best sites to bet on the ATP Finals

Bettors have many factors to weigh up when looking for an ATP Finals betting site. The bookie must prove themselves to be reputable, trustworthy and properly regulated. The quality of odds offered are of great importance along with the design and feel of the website, promotions, in-play betting, live streaming and the quality and accessibility of customer service. To be ranked among the best tennis betting sites, bookmakers must rate highly in all of these areas.

Chris Sampson: Firstly I am looking for a trustworthy bookmaker, where making deposits and withdrawals is straightforward and efficient. I am looking for ATP Finals betting sites in the UK to offer good quality odds and a large range of markets. Websites should be quick responsive and user friendly on both the desktop and the app. 

Compare the best ATP Finals betting sites for the UK

Tennis is undoubtedly one of the most popular sports to bet on in Britain. Therefore it is an area which all of the leading bookmakers focus on, leaving punters with many options regarding promotions and offers.

the four Grand Slams the ATP Finals is possibly the most important tournament on the tour and bookies will have the event well covered. Therefore selecting the best ATP Finals online betting site about looking at the whole service that each sportsbook provides for the event. It will also come down to personal preference of punters and areas which the individuals prioritise. We’ve compared the top ATP Finals betting sites: 

Site NameBetting.com RatingBest ForFull Review
Bet3654.8/5Tennis bet builderFull bet365 Review
SpreadEx4.7/5Spread bettingFull SpreadEx Review
Unibet4.7/5Huge variety of tennis marketsFull Unibet Review
BetVictor4.6/5Quality odds for tennisFull BetVictor Review
BetUK4.5/5Live streaming for tennis.Full BetUK Review

How to choose the best site for you

Identifying the best ATP FInals betting sites isn’t an easy task with so many options out there. You can only get a real idea of what works for you by trying sites out and extensively researching their promotions. 

When looking at tennis online betting sites, these seven points are important to keep in mind:

  1. Safety comes first: To keep your cash and data safe, you should always play on licensed and secure betting sites. Check out licensing information on the bookmaker’s web page.
  2. Compare welcome offers: Not all welcome offers are the same. Each punter has different betting habits and will value different things when signing up to a new bookie, so make sure you find a site with a welcome offer which suits you. If you are mainly looking to bet on tennis some sportsbooks will have tennis specific welcome offers.
  3. Analyse their tennis prices: All bettors want the best odds. It is worth comparing sportsbooks to see which have the most competitive prices. Check out who offers the best value on specific tournaments and competitions, and compare bookmaker’s odds over three matches or two or three tournament outright bets to evaluate their consistency.
  4. Consider payment and banking options: Ensuring you can deposit and withdraw money safely and quickly is vital. It is worth seeing which bookies offer certain payment methods and comparing the fees involved and timescale for receiving your winnings. 
  5. Your bookie should be established and trusted : The best ATP Finals betting sites will retain customers through the quality of their odds and markets, their integrity and their levels of customer care. You must feel secure when placing your bets.
  6. Betting on the move: Mobile apps are now a major part of the gambling industry. Being able to scroll through odds, live stream and contact customer service through your phone or tablet is vital.
  7. Try signing up: Registration with a new bookmaker should be a quick, smooth and straightforward process. The only way to get a feel of a betting site is to sign up yourself and look at what they can offer. Most trusted bookies require you to provide documentation to verify your account as part of their Know Your Customer (KYC) scheme.

Betting on the ATP Finals explained

The ATP Finals is the season-ending championship of the ATP Tour. It is the most prestigious event in the men’s tennis calendar after the four Slams, as it features the top eight singles players and top eight doubles teams based on their results throughout the season. The eighth spot is reserved, if needed, for a player or doubels team who won a Grand Slam in the current year and are ranked between ninth to twentieth.

The tournament has a different structure to most other tour events. The players are separated into two groups of four, with the top two players/teams from each group after the round-robin stage move on to a knock-out format in the semifinals and final to determine the tournament winner.

Odds

The best ATP betting sites in the UK will display odds for many different markets. Firstly you will find odds for the outright winner of the tournament. These will change on an almost daily basis due to results, and form. Each match will display odds for the result.  Again these will move as things change (injuries, changes to form, playing styles, weather etc.) in the build up to the game. Generally if you add up the percentage probability of each of the two possible outcomes you can determine whether the odds are good value. Naturally the three percentages should make 100, however, that would leave the bookie without profit. What is a fair margin varies from sport to sport, however in tennis 110 and under is considered fair, while the bookies who offer the best tennis odds usually average around 105 (95% payout). Within each match you can find other markets to bet on such as games and sets. 

Picks

Just like selecting your preferred bookie, there is a lot to consider when making picks for the tournament. Recent form, injuries and style of play/characteristics are all important factors when betting on tennis, so naturally this needs to be applied to your ATP Finals picks.

Types of ATP Finals bets

Tennis bettors have never had more options available. Punters can, for example, bet on outright winners, match results, player props and match stats. Accas and multiples are very popular. 

Futures Bet

This is a bet on an event which is often some way down the line. Punters often bet on the outright winner of the ATP Finals in advance.

Moneyline Bets

For an individual match punters bet on which player will win an individual match.

Over/Under (Total) bets

Over and under tennis betting involves predicting that a match will not surpass/ or will go above a given number of sets or games. Some bookmakers also allow you to bet that the scores will not exceed or will be more than the set number.

Multiple-Game Bets

Parlay: A parlay involves more than one wager combined together for greater odds. You can place a same game parlay — multiple events from one matchup — or alternatively, events across multiple games. Comprising three doubles and a treble, a Trixie is three selections and four bets. At least two of the selections must land to guarantee a payout. 

As stated earlier accumulators, where punters try to match a number of results, are popular in tennis betting. Accumulators combine multiple selections into one bet and are among the most popular forms of betting on tennis. This is because they offer the potential reward of big returns for small stakes as the winnings from each selection are placed on the next one.

The obvious risk is that all the bets have to win for the bettor to receive a payout. However, some bookmakers, offer accumulator insurance so if one of your selections (minimum five selections) lets you down you will receive your stake back as a free bet.

Handicap betting

Handicap betting helps punters get better odds if a game appears to be one-sided.

Props markets

Prop markets are becoming more common, and they allow customers to bet on anything that may unfold during a game. 

Common prop bets include:

Correct score 

Set winner

Depending on the bookie, there may be options to include props in a mixed parlay.  Many bookmakers have tennis bet builders and the option to tweet your customised bets to the bookie to get odds quoted. 

Prop markets become more limited with smaller/less popular matches.

In-play betting

Lots of tennis bettors enjoy the excitement of live betting as the match flows. Bettors can follow the action then use their judgement to place bets as the game unfolds. Live-streaming has made this more popular. Punters can bet ball by ball with the bookies who provide the best in-play service for the ATP Finals.

ATP Finals betting strategies

It is important to do some background research before making your wager. Look into form, injuries, styles of play. Try to apply your knowledge and understanding of the game to your selections. Look at the types of bets your prefer, accas, prop markets, moneyline etc. and develop your own strategy. Above all, gamble responsibly.

Get to know more about the ATP Finals to bet smarter

The ATP Finals is the season-ending championship of the ATP Tour and the most important event outside the majors in men’s tennis. It features the top eight singles players and top eight doubles teams based on their results throughout the season. The eighth spot is reserved, if needed, for a player or team who won a major in the current year and are between ninth and twentieth in the rankings.

Unlike other events on the tour, the tournament begins with a round robin group stage, where the players are divided into two groups of four. The top two in each group qualify for the semi-finals and from this point the tournement continues as a knockout competition.

The tournament was first held in 1970, although it was then known by a different name. Roger Federer and Novak Djokovic hold the record for the most singles titles with six, while Peter Fleming and John McEnroe jointly hold the record for the most doubles titles with seven.

In the tournament’s current format, the champion can earn a maximum of 1,500 ranking points, if they win the event as an undefeated champion in the round-robin stage.

The 2024 edition will be played on indoor hard courts at the Pala Alpitour in Turin, Italy, from 10 to 17 November 2024.

Who is the favourite to win the ATP Finals in 2024?

Odds to be released closer to the date.

Who is competing at the ATP Finals in 2024?

The top eight singles players and top eight doubles teams based on their results throughout the season cimpete in the ATP Finals.

Current world rankings for men’s tennis.

What are the key dates to keep in mind?

The ATP Finals 2024 will take place at the Pala Alpitour in Turin, Italy, from 10 to 17 November 2024.

Check out the best betting sites in the UK  and the best tennis bookies with Betting.com.

Frequently Asked Questions

Betting on the match result is the most popular ATP Finals bet. Betting on the outright winner is also very popular.

This isn’t always something that punters will look for straight away when joining a site, however it is a way for operators to attract new customers and tempt them to stay on the site for longer. A number of
bookies offer this service.

Cash out is a betting term that is used a lot in tennis betting. This is when you decide you want your bet — which you may have made before the game or even during play — to settle. Depending on what the live odds are at the time, and the price at which you made your bet, you could make a profit when cashing out. Sometimes, players decide to cash out even when they’re not making a profit, to cut their losses.

The top eight singles players and top eight doubles teams based on their results throughout the season, compete in the ATP Finals.

Christopher

Chris is a former athlete and a qualified PE teacher. He is a keen football fan, watching many matches at different levels throughout the season, and enjoys following many different sports. With betting and sports sites, he has a keen eye for detail and can to highlight positives and negatives for users. His experience in sport as a performer, teacher, writer and fan allows him to see things from many different perspectives.

Betting.com Editorial Promise
Join our newsletter

Stay updated on the latest sports betting offers, insights, and receive valuable suggestions to enhance your betting experience!