LeoVegas are one of the world’s biggest and most popular online casino brands. They have been in operation since 2012 when they entered the market as a totally unknown commodity. Since then they have become one of the fastest growing companies in the industry. As well being the market leader in the mobile casino sector. They’ve won no fewer that thirteen awards over the course of the last five or so years. The service is also continuing to grow as a brand and cement themselves as the only choice when it comes to mobile casino gaming.
LeoVegas German Opportunity
LeoVegas’ latest bit of news certainly shows that they’re at the top of their game right now and are looking to have another great year in 2018. They have just this week agreed a deal to complete a full takeover of Maltese firm World of Sportsbetting. It’s a very shrewd move by LeoVegas as it allows them to now freely market gaming and sports betting in Germany. Therefore, making them an even more powerful company in the industry.
As things stand, World of Sportsbetting are a Maltese company. The company hold a sports betting license as well as a casino license in Schleswig-Holstein, a state in Germany. It also holds an approved application for a sports betting license in Hesse too, another German state. The takeover by LeoVegas means now it is they who hold the licenses and it is they who can operate in Germany.
Holding these licenses gives LeoVegas greater credibility within the industry. It also allows them to take full advantage from their mark investments too. They’ll be able to collaborate effectively with media partners going forward. And with the help of World of Sportsbetting, they’ll have a full grasp on being able to market to a German audience; with more of a personal touch too.
Ideal For The Local Audience
The acquisition of World of Sportsbetting means that LeoVegas won’t be moving into the German markets as total unknowns. They will now be able to provide the locals with everything they need. So for example local payment solutions and promotions that suit the German market will ensure their target audience is catered for. The move will help to not only get LeoVegas a foot inside the door, when it comes to Germany; but it will also help to accelerate their growth within the German market too.
Intellectual Property and Software Limited
It’s not their first big move of 2018 either, as just a few weeks ago LeoVegas moved to agree a deal to purchase Intellectual Property and Software Limited for around £65 million. While their move for World of Sportsbetting is costing a fraction of that sum (€2.6 million). It still shows that LeoVegas mean business this year and are rapidly expanding their portfolio. Their most recent purchases have allowed them to gain footholds in different markets. As a result, you could say they’re looking to become a worldwide brand on this evidence.
LeoVegas and their continued growth as a group will certainly put rivals on high alert, especially as they seem to be going from strength to strength. They’re growing rapidly as a business and specialising in mobile casino gaming has been a master stroke. Mobile gaming is taking over and it certainly seems like LeoVegas is too, in many different world wide markets.